Television and Fun :: essays research papers

A few decades ago television consisted of a small flake of channels, immediately however there are more different channels than bingle can watch in a full day. Because a media high societys number i goal, like every other corporation, is to put one across the vastst profit possible, media companies use segmentation to target nook audiences. Moreover, fragmentationthe large increase in the number of channelshas also created niche audiences. So, whats the big deal with fragmentation and audience segmentation? By creating niche audiences, both fragmentation and segmentation make labourrs jobs easier. For instance, if a company wants to advertise toys, then the company pull up stakes buy airtime on the network nickelodeon since Nickelodeon has childrens programming. The creation of niche audiences produces certain social questions just rough free will and freedom of speech because audience groups are created and constructed. The succeeding(a) paper will examine two cable ne tworks, Comedy commutation and Oxygen, to determine the effects of such programming.First off, Oh The Oxygen Network aery the film Whale Rider on the night of Monday, April 5, 2004. The following will be an analysis of the advertisements that were shown from nine to ten oclock, and thus one can determine which audiences were targeted. Whale Rider is a film about a young Maori girl that wants to be the next leader of her tribe, merely is at the same time shown resistance from her granddaddy. Paikea, the young girl, wants to participate in the training sessions conducted by her grandfather but her grandfather is old fashion and doesnt believe that a girl can become the chief. Paikea knows that she is apprenticed to be the next chief and gets in trouble a number of times for her relentless attempts at trying to participate in the exercises. The celluloid has a subplot dealing with the relationship between Paikea and her father, but the film mainly revolves around Paikeas struggle to prove herself worthy to her grandfather Koro. until now though Paikea is much better than the boys at performing the ceremonial exercises, her grandfather is blinded by his prejudice. The film ends with a herd of whales being attracted to Paikea and getting stranded on the beach. Koro finally accepts Paikeas destiny when she risks her life by riding on the cover of a whale to direct them back to the ocean. The advertisements that were aired during the film included weight loss productssuch