Supply Chain Strategy At Somerset Furniture Commerce Essay

Supply Chain Strategy At pass article of furniture Commerce EssayThe briny focus of this study lies on the problem dressance of toss Furniture. Consequently, this paper aims to assess the pop the question orbit and logistic practices of both(prenominal)rset Furniture. With regards to purposes, this paper alike aims in exploring the Somerset Furnitures lend drawing string dodge, specific tout ensembley its manufacturing plant establishment in the contradictory country- of importland China, has influenced its success. In this paper, the researcher assesses the current championship dodge of Somerset Furniture in identify to identify its effectiveness and determine how this dodge abeters the billet in attaining job organisation success. Basically, there be numerous methods and styles that business whitethorn mapping in order to attain success, normally, this methods and strategies were phthisisd in determining the identify trade, encouraging the prospects buy the ir reapings with value and generate profit. In fact, this study recognises the grandeur and outcome of leadership, innovation and motivation to the move on and advancement of Somerset Furniture. doorwayOrganizations exercise the tag on cooking stove mountes to arrive control over the trading operations and mortify the woos, as much as possible. Supply range strategy is often intertwined with the provide mountain set up focusing nevertheless lend chain strategy is broader than the new(prenominal) which should be managed wellspring in order to debate in the foodstuff. The become throughed strategy is a kind of answer that evaluates the cost and benefit that an physical com sight send word gain through its operation. or so of the business strategies be formulated with an aim to effective compete and at the aforementi nonp arild(prenominal) time, hit the brass sectional designs. This radical is true with the implementation of tack chain strategy becaus e it accommodates the analytic and decision making kneades.Identify the IssuesActually, there argon no specific steps regarding the ontogenesis of a comprehensive lend chain strategy that end be effective in an establishment. any enterprise is uniquely founded and their environments be differs among the others. This is a challenge that the organization should identify. onward the development, the organization should prototypal assess the animated yield chain anxiety or the factors that might strickle the creation of the effective tote up chain strategy (Rosenfeld, et al., 2000).Commonly, the organization goes back into the basics of business. Through the identification of the inwrought offers ( harvestings or values), when to offer (timing, seasonal), and where to offer (market, retail) the organization privy draw its have competitive plan of supply chain. Having a business strategy is a representation of the overview of the businesss future, and having a supply cha in strategy can be mirrored through the actual operations. In the end, the supply chain can meet the accusings of the organization. The supply chain strategy is central towards the operations and exploit of the activities. In the continuous practice, the efficiencies atomic number 18 maximized and await competitive in the market. Having a supply chain strategy creates a strong relationship surrounded by the suppliers and clients. And an organization should remember that a well executed supply chain strategy creates a value for the organizations advantage.Basically, businesses wish Somerset Furniture ar considering right away the advantage of transferring the manufacturing process to China in order to change magnitude their overhead costs. Actually, setting up manufacturing plants in other countries like China may reduce costs, principally due to the use of economical foreign labour in developing nations. Somerset Furniture can clasp costs by transferring their harvest-fe stivalion lines in global setting or in a foreign land that they wish to operate. However, Somerset Furniture practices grasps that they produce employment, generate affluence, and perk up expertise in nations that atomic number 18 in dreadful need of such growth. Censors, on the other hand, speckle to their unnecessary political anxiety, their operation of developing countries, and the job losses that offspring in the businesses home nations. In the case of Somerset Furniture, the business place some(prenominal) issues in their supply chain as they considered China as part of their manufacturing processes.T equal to(p) 1. List of IssuesLogisticsDurationold ageThe comp either process order weekly or periodicalWeekly or biweekly14It move outs 12 and 25 years for the company to develop a leveraging order and release it to their Chinese suppliers12 and 25 mean solar days to develop PO25This process includes developing a penury predict, which may take from one week to two we eks converting the forecast to an order fulfillment schedule and then developing a purchase order.1 week to 2 weeks for postulate forecast14Once the purchase order is processed foreign by the Chinese manufacturer, which may take 10 to 20 days depending on the number of changes do, the manufacturing process requires more than or less 60 days.60 days60The foreign logistics process requires holy furniture degrees to be transported from the manufacturing plants to the Chinese ports, which can take up several weeks depending on trucking accessibility and schedules.Several Weeksie. 3 weeks?21An additive 5 to 10 days is required to arrange for shipping containers and ensure the paperwork for shipping.5 to 10 days10Shipments can then detention from one day to a week for enough available containers.1 day to a week7It requires between three to sixsome days to optimally loading the containers.3 to 6 days6Since 9/11, random security checks of containers can stick up shipment some other one to three weeks1 to 3 weeks21The trip abroad to Norfolk requires 28 days.28 days28Once in port, one to two weeks are required for a shipment to clear tradition1 to 2 weeks14to be loaded onto trucks for transport to Somersets storehouse in Randolph County, which takes from one to three days1 to 3 days3When a shipment arrives, it can take from one day up to a month to unload a trailer, depending on the sine qua non to fill store orders from the shipment.1 day to a month31254Because of supply chain variability, shipments can be off schedule, (that is, delayed) by as much as 40%.Delay by 40%+3Table 2. Other IssuesIssuesCategoryAt the same time, keeping superabundance inventories on hand in its warehouses is in truth costly and since Somerset redesigns its fruit lines so frequently a real problem of produce obsolescence arises if intersection points remain in inventory very coherent.CostSomerset has also been experiencing feeling problems. The Chinese suppliers emplo y quality auditors who rotate among plants every few weeks to perform quality control tests and monitor the manufacturing process for several days sooner visiting a nonher plant. Store and individual customer complaints have force Somerset to inspect virtually every piece of furniture it receives from overseas before forwarding it to stores.QualityIn some instances, customers have complained that tables and chairs screak noisily during use. Somerset hoagysequently discovered that creaking was caused by humidity differences between the locations of the Chinese plants and the geographic areas in the United States where their furniture is changeQualityReplacement parts (like cabinet doors or table legs) are difficult to secure because the Chinese suppliers lead only agree to provide replacement parts for the harvesting lines currently in crossroadion trafficker ManagementSomerset provides a one year warranty on its furniture, which means that they often need parts for a produc t no longer being produced. Even when replacement parts were available, it took long to express them from the supplier in order to provide timely customer serviceObsolete ProductsStrategic SolutionThere is no such affair as constant. Everything in this world evolves, even strategic performance measures. From the issues in the logistic and supply chain process of Somerset Furniture and in accordance to strategic resultant, the business must be open to the idea that some measures changes over time. Somerset Furniture must research on different come neares to be at par with the changes on the governing bodys.In Somerset Furniture, the business may want to incorporate e-commerce strategy in their supply chain management. Actually, this has been the primary role of most businesses, how to incorporate e-commerce strategy in the supply chain management that get out help in reduce expenses in the supply chain and at the same time makes the supply chain more responsive and the flow of p roducts or serve accelerated for the benefits of each member of the chain.According to Jones (2001), SCM practices in business industry like Somerset Furniture commixs the key business processes, from suppliers through end-users that provide products, services, and selective entropy that add value for customers and stakeholders. It is also a network of facilities and distribution options that integrate the functions of demand planning and forecasting, procurement of materials, manufacturing, distribution, and return. Basically, in business industry the slantency of SCM is to reduce inventory cost and to reform the coordination and collaboration with suppliers and distributors.In any type of businesses or even in Somerset Furniture, sales are an important part of any commercial transaction. The most common approach to personal selling in a traditional department store concerns to a organized procedure of incessant yet quantifiable techniques in which the one selling explains his offered products or services in such a way that the consumer will be able to envisage how to gain from the offered products or services in a cost-effective means. Selling is essentially a part of the implementation procedures of trade. It often forms a fussy grouping within a corporate structure, employing independent specialist operatives recognisen as salesmen (Jones, 2001).The go on interrogation in order to understand a consumers goal as well as the establishment of a set of feasible solutions by conveying the necessary instruction that convinces a buyer to achieve his goal at a reasonable cost is the main responsibility of the sales person. On the other hand, the main objective of professional sales in a traditional department store is to be able to know the needs and satisfy the wants of consumers effectively, and therefrom convert possible customers into actual and undeviating ones.On the other hand, electronic selling refers to the paid endorsement of commoditi es and services with the use of online trading known as the Internet. While marketing has the main goal to select marketplaces that have the capability to acquire a product, electronic selling, in contrast, is the paid communication through which pertinent entropy concerning the product is transmitted to latent consumers via the Internet (Carlton, 2001).In a general sense, electronic selling is being utilized to be able to impart to the consumers the availability of a particular product or service online. In a way, electronic selling is also able to give vital culture concerning the product or service through the Internet. When an online selling campaign is win efficiently, this can direct to an augmented demand for the merchandise.There are normally three main objectives of electronic selling (1) conveying relevant information regarding a particular product or service (2) persuading clients to buy the promoted product and, (3) keep the company under the watchful eyes of the pub lic (Carlton, 2001). Most successful electronic selling campaigns typically blend the rudiments of all three objectives. Typically, new-madely well-known products are supported with informative and coaxing electronic selling ads, while sturdily recognized products make use of institutional and convincing electronic selling ads.In Somerset Furniture, amplified market rivalry classifies incessant modification and development in the assembly lines, outsourcing and supply chain managing of companies. Interdependence and contribution of suppliers and manufacturers in product plan, innovation, including research and development distinguish the present international business setting consequential to market instability (Sobrero Roberts, 2001 and Appleyard, 2003). These associations generally share proprietary shared information with peripheral suppliers and associates while guaranteeing utmost protection to improve competence transversely the product lifecycle by reorganization procureme nt, manufacture, completion, and allocation procedures (Katsikeas, Schlegelmilch Skarmeas, 2002) which necessitated in incorporation of purposes and information across various geographically discrete supply chain allies, including internal amalgamation with legacy systems (Katsikeas, Schlegelmilch Skarmeas, 2002 and Appleyard, 2003).Tactical SolutionIn accordance to the tactical solution and with respect to the issues of logistic and supply chain in Somerset Furniture. The business may consider the implementation and integration of Information technology (IT) to their supply chain and logistic process. Basically, the information technology (IT), also commonly referred to as information and communication technology (ICT) can be applied to Somerset Furniture similar to other businesses discussed in McCue, (2006). In Somerset Furniture, IT may play a significant role in enhancing supply chain management (SCM) systems. For instance, a number of information technologies had been made available to owners of business organizations for this purpose, from less-sophisticated to more advanced systems (Reynolds, J, 2004). The supply chain operations of most businesses have been enhanced through information technology mainly when the concepts of business and consumers (B2C) and business partners (B2B) were introduced.In plus to tactical solution, internet technology may also lead to the development of SCM systems among business organisations. Through this innovation, product customization, information searches and online deliveries are some common services that are now available to the customers. Manufacturers, suppliers and distributors on the other hand, benefit from internet utilization through well-coordinated information sharing. Online auctions are even made possible with this technological development (Emiliani 2000).In addition to internet technology, specific programs and systems such as Enterprise Resource be after (ERP) also became one of the most well-kn own strategies for applying IT within manufacturing enterprises, which helps in facilitating information swap (Evans et al 1995 and Tesone, D, 2005). In addition to this, ERP also helps the business firmament by improving various activities such as the monitoring of orders, materials, schedules and inventories as well as business process engineering. The electronic Data supplant (EDI) is yet another IT strategy that is applied by business organizations, specially in improving their SCM operations. Private wide-area networks or value-added networks (VAN) were conventionally used to implement EDI. This however made EDI too costly for small and medium size companies. With the introduction of the internet-based EDI, these enterprises are now able to acquire the benefits of EDI application (Johnston find 2000).The business industry like the business of Somerset Furniture is also one of the business sectors that utilize various information technology strategies so as to enhance its operations. One of these strategies that they may consider was the application of Electronic Point of Sale (EPOS), which was first introduced during the late 1980s. With this strategy, retail companies are able to acquire virtual online information about their respective customers, particularly their demands. These selective information are derived from the scanned purchases at the checkout counters of retail stores (McCall Stone 2004).In this tactical solution, Somerset Furniture may able to acquire a super customer database that can more or less give a good representation of their total demand. Customer data basically include information such as consumer sales in terms of brand, product, issuance and expanse. Information about the customers such as names, frequency of their visit to a particular outlet and payment method can also be obtained and stored in the database. With these data, businesses are able to develop and make successful idiot box campaigns based on the product sales obtained from a specific region (McCall Stone 2004).The information that is stored on the database is mainly derived from the bar code reader. With this system, the reader, which is an electronic data input device, collects information and transmit it to the central computer. Aside from armoury control, this data-gathering technique is also used to conduct market basket analysis, which is mainly used for developing profiles of individual shoppers (Czerniawska Potter 1998 and Katsikeas, Schlegelmilch Skarmeas, 2002).The introduction of information technology to business application even made the development of a customer database even easier and more effective. The incorporation of IT to customer data then guide to the construction of the EPOS strategy. With this added feature, businesses now can make the most of the data derived from their customers. In addition, the development of results from analyzing these data is now easier and faster than before. Data repositing a nd classification are no longer a problem either.In organizations that observe regular office settings, IT application strategies had also been used. One of which is the use of information technologies in developing virtual teams. Business organizations have long been searching for mechanisms or systems that will make their operations work more efficiently (Bielski, 2004). In the past, industries had recognized the efficacy of creating teams from their workforce in achieving this objective (Bielski, 2004). Based on corporate experience, organizations have witnessed that team-based working environment is open of drawing productivity and creativity out of their employees. Moreover, a dynamic business environment exemplified by work teams enables the member to overcome challenges better (Bielski, 2004).However, as teams are integrated into an organizations work operation, management had started to encounter several problems and dilemmas. For instance, some work assignments require fre quent relocations. This then would call for expensive rifle expenses to transfer a particular work team. Due to this, organizations are not able to maximize the use of team-based workforce as work teams tend to be constricted on small projects only. Furthermore, traveling causes much delay on work actions and decisions. Without the full and complete presence of the teams members in a common work site or location, no work progress is achieved. This has been the case until information technology was introduced.With new software programs, faster communication systems and more efficient processors, business sectors now have access to a useful technology known as virtual connectivity (Slack, Chambers, Johnston, 2004 and Celly, Kamauff Spekman, 1999). The access to these new technologies and innovations has allowed heap all over the world to communicate even at great distances. This transition has given organizations the idea of creating virtual teams. Virtual teams are made up of org anizational members whose main form of interaction is made via electronic communication means. Through the use of the telephone, fax machines, the internet or other computer-based media (Townsend, DeMarie Hendrickson 1996), team members are able to communicate without actually seeing one another and even without being in one work location.By means of these virtual communication systems, team members can intimately decide or select which information system is appropriate for particular work tasks. For instance, in a work assignment that needs the exchange of information, lean technologies, such as electronic mailing or crying(a) messaging, are used. Complicated work duties on the other hand, like conflict resolution or brainstorming, require more advance technologies such as video conferencing. Leonard (1998) noted that as the members of the virtual team are certified of the resources available to them for specific tasks, they are able to develop a elegant sense of efficiency in communicating and conducting business operations as a team.Basically, supply chain management system helps the company to improve their ability to deliver products in more quickly and timely manner. It is now consider as one of the most important aspect of management as well as strategic operations that will help to ensure that companies will be competitive in each and every move that they will take.The said system also deals with the relationship that a certain company is convoluted at. Information flow, cash flow and product flow are important in any company and therefore should be taken care of by setting necessary measures that will ensure the communication link between different entities that are involved in any supply chain. The said system will help businesses to conceptualize the processes and information that will help them to manage the cooperation in the supply chain that are based on the holistic view of the full(a) system (Skjtt-Larsen Jespersen, 2005, p.10).Table 3 The IPO Chart (Input, sour, and Output)InputProcessOutput1.Enquiry,Comments and suggestions1. Analyzing the all the enquiry, comments and suggestion of the customer with regards to the performance of the company1. ameliorate and developed service and performance2. Sales of products2.1Analyzing all the sales lucubrate of a certain products such as number of sold item in a given period of time as well as the range of ages that are buying those products.2.2 Add to the out-flow of the products2.1 Demand forecast2.2 Updated Inventory3. Pricing information from the distributor3. Calculate those factors that will affect the footing of a certain product such as the suggested price from the distributor and the needed amount to meet the target profit of the company.3. The retail price for the customer4. Delivered product from the distributor4. Check if there is no damage or irregularities about the certain products. If there is any the product will be returned to the distributor4. Upda ted Inventory5. Return request from the customers5. consume for the proof of purchase and replace the product5.1 Replaced product5.2 Updated inventory6. coin (Payment from the customer)6. Information about the financial aspect especially the cash influx will be saved to the database of the company for future references.6. ProfitThe main focus of the supply management system is to maintain the relationship between the different entities in the entire supply chain such as the customer, the manufacturer, the distributor etc. Figure 1 shows the control of the overall system. The system is consists of four subsystems that are important to the overall operation of the said system. The first subsystem is the planning that focuses on the initial activities of the company such as the demand forecast, the marketing strategy, the process of pricing the product and the inventory management. It is shown in the solve 4 that the entire planning phase is related or affiliated to the sales acti vities. This is because the main focus of the first said subsystem is to ensure the committal of the previous customers as well as to catch the attention of other target customers. On the other hand, the customer relation is connected to the marketing strategy this is because, if a company has their pleasant and good implementation product, it will help to make the past customer to be loyal.The main sub systems here that affect the overall flow of the supply are the returns of the suppliers and the customers, lecture and procurement. This is the core operation since it will handle the inflow and outflow of the product to the company that will help to maintain the level of the inventory to sustain over and under stock.Figure 2. The Supply Chain Management remainsAvoiding Potential PitfallsThe organization should firstly look on the obvious and existing process that lies within their supply chain. All of the processes involved in the organization can effectively contribute in the successful creation of the supply chain strategy (UPS, 2005).Performance Management this is the process on arbitrary and execution or implementation of the appropriate processed that allows the organization to realize their goals. A well managed performance works with the organization and became the foundation of the supply chain strategy that is being supported and reinforced.Cost-Benefit Evaluation Process can be done periodically or annually depending on how knotty the supply chain strategy is. This is the investigation regarding on what strategies, practices or methods, products, technologies, etc. can be implemented in the strategy. Within this process, the organization can also look on the new opportunities that can further position the organization towards its success.Keeping Communication with the Partners the supply chain strategy is basically deals with many different entities that can be both internally and externally. It very crucial for the organization to align th e supply chain strategy on with the business strategy and both ideas are important to achieve the goals of the organization and foster the long-term success. By keeping the communication with the partners and customers creates an impact in rapid pace in realizing the goals because there is consistency in the process and communication.Having the strategy is not an assurance that the organization is strong enough to achieve the success. Most of the businesses fail because of the poor implementation of the strategy. The execution is the most important that contributes in the strategys success or failure and not on its strategic planning, changes and development. If a strategy is not delivered according to its commitments and decisions are not comprehensively done, the alignment of the supply chain strategy with the business strategy is meaningless. If the people created the strategy, there should be commitment and responsibilities to eliminate the consequences or challenges that can b e the cause of its failure.ConclusionDeveloping an effective supply chain strategy does not end there, there should also include the appropriate efforts and approach to deliver its value. A supply chain strategy is the focus of the organization towards the suppliers and customers and maintaining the good relationship towards the operational excellence of the organization. It might involve risks, but the organization should bring the emphasis on the supply chain strategy to guide the organization, at least, to gain competitive advantage.

Australias Healthcare System: An Analysis

Australias wellnessc be System An AnalysisAustralias wellness Cargon SystemMollie M. LudemanAbstractHealth handle bodys argon created to provide quality and efficient make do to patients when they need discourse. The wellness c ar re of imports in Australia is ordinary. Therefore, it provides easy wellness reporting for citizens in macrocosm hospitals. It also covers a mass of the fees in toffee-nosed hospitals however, the patient has to reach the remainder of the requitals at insular hospitals extinct of pocket. Australia does non only fill public wellness indemnification, but it has clandestine wellness restitution as well. Citizens who argon cap fitted of affording it atomic number 18 encouraged to apply for private health amends. Having private health amends on top of the public insurance is extremely beneficial. The health c argon musical arrangement in Australia has provided few of the ruff bang to the citizens of its country.Australias Health C argon SystemAustralia has a certain health caveat trunk that is substanti wholey beneficial to the residents of the country. It supplies widely distributed health pity to every in all told citizens which means that the administration pays for all or to the highest degree of the health awe operate. Some visitors are also worthy to pose the health care in Australia while visiting. According to the gentlemans gentleman Health Organization website, the goal of ecumenical health coverage is to ensure that all pile keep the health services they need with off suffering financially when paying for them. Financial publications are typically the main reason for why throng leave off from layting medical discussion until it becomes serious and they are sent to the emergency room. In the coupled States, this is a problematic issue that comes into play. However, the health care system in Australia does non make the citizens refrain from getting discussion. The health car e system has al kickoffed Australian health care providers to give some of the beat care in the world to its citizens.The Australian judicature has attempted from the actually beginning to give its country the best possible care through its health care system. According to the World Health Organization website, a full(a) health care system delivers quality services to all great deal, when and where they need them. This is something that the political science in Australia has worked very hard to do for its citizens. Australia has managed to get under ones skin some of the highest living expectancy rank in the world, and some of the lowest mortality and infant mortality rates. In Australia, the emotional state expectancy for males is 78.9 years of age, and 83.6 years of age for females (Leiyu Shu, 2014). Although, Australia typically has good health overall throughout the commonwealth, there are always some groups that do non incur the best health. These people are consi dered to be the vulner qualified populations those that live in the rural areas. The vulnerable people in Australia are non left unknown or unaware of how to win treatment when it is needed. The government has made known of these populations, and withdraw set up programs to reduce this gap. Decreasing this gap will increase the overall servinging of excellent health that Australia has as a whole (Armstrong, Gillespie, Leeder, Rubin Russel, 2007).After the assist World War, the number of people covered by health insurance had increased dramatically. However, there still was a large role of the population that lacked sufficient coverage. Gough Whitlam was elected in 1972. His plan was to extend the health coverage to the entire population to eliminate the large portion of the population that lacked whatever health insurance coverage (Dwyer, 2004). Medibank was the name of the health system that passed in 1974 to increase the amount of people with health insurance. However, M edibank only lasted a pair off of years before it was forced to shut down in 1981. On February 1, 1984, Medicare was created by Hawke Labor Government. Today, this is still the current health care system in Australia. Medicare is a universal health care system that gives free health care to the citizens in public hospitals, and in private hospitals it lowers the live of payments. However, it is not considered to be completely free health care beca accustom the citizens are paying a percentage of the care with their valuatees. Therefore meaning that is tax funded, but ran by the government (Dwyer, 2004).The health care system, Medicare, works with two public and private sectors. The public health sectors are provided by all of the levels of government local, state, territory, and the Australian Government. The private health sectors are provided by private hospitals, medical practices, and pharmacies. However, Medicare is the primary source of sustenance for health care and fund ing for primary health care in Australia. Medicare typically covers the majority of cost in public hospitals, and a portion of costs in private hospitals (Australian Government). The Australian government highly recommends that people also get private insurance on top of their Medicare if possible. They recommend this overdue to the fact that there are often long delay lines and long waiting lists to get treatment. Regarding the long waiting lines and lists, when you keep back private insurance you do not have to wait as long for treatment because you are able to pick from a public or private institution to stupefy the treatment. Also, if you have private insurance you are able to pick your doctor. When you provided have Medicare, you do not get to pick your doctor. You typically are just assigned to whatever doctor is available at the time. If you have complications, and need to go back to a hospital for treatment, often generation you do not see the same(p) doctor. Therefore , there are numerous benefits to having private health insurance on top of the public health insurance that is provided to all residents of the country. However, it is not always possible for every citizen to obtain private insurance on top of their public insurance. This is due to low income status of some residents (Australian Government).Medicare covers a variety of assorted fees in the hospitals and different practices. Therefore giving free or lower cost treatments for patients. In public hospitals, Medicare covers 100% of the treatment. Which means that a patient may go into a military operation, come out, and have not a single payment to make. This means that m whatever Australian citizens will not go into debt or go bankrupt trying to pay their medical expenses. Having medical bills go throughn care of completely in public hospitals is significantly beneficial however, there are drawbacks to public hospitals in this country. The waiting lists for some surgeries can be anywhere from one cardinal to two hundred days ( healthcare in Australia, 2014). This can cause complications if a person is in serious pain. frequently times the waiting lists will force some people to go to private hospitals to receive treatment or get a surgery done.Receiving treatment or getting a surgery done at a private hospital can be extremely overpriced without health insurance. Medicare will cover up to 75% of the fees and services that are taken care of in a private hospital (Australian name of Health and Welfare, 2013). However, the patient still has to pay out of pocket the portion that the government does not take care of this could be up to a couple thousand dollars or more. Often, people will take out private insurance, if they can afford, to cover out of pocket costs. It still involve to be taken into consideration that just because an individual has private insurance on top of their public insurance, it does not mean that they will not have any out of pocket payments for their medical expenses. Private insurance also entitles the patient to be able to choose their doctor something that a patient with only public insurance does not have the woof to do. Therefore, a patient with private insurance may have a doctor that they know and work well with, and they can continue to go to this doctor as long as they have private insurance as well. Private insurance may also provide otherwise services that are not available to the citizens who only have the public insurance. For example, physiotherapy, dental, optometry, and podiatry services (The Australian Immigration Book). Medicare also only covers the services that are incumbent. For example, if a patient has a serious heart power and needs heart surgery, this will be covered. On the other hand, if a patient privations to have plastic surgery but the surgery does not have anything to do with any acute or chronic health condition, this will not be completely covered by the government. The A ustralian government does an excellent job in assorting what is covered by the government completely, and what receives lower cost treatment for the individuals in the country (The Australian Healthcare system).The Australian health care system has a variety of strengths and successes. The biggest and main strength and success that is portrayed through the health system would be the availability and entree of care. The citizens in the country do not have to struggle to pay for care or treatment because they are receiving it for free, or at a lower cost. This is beneficial to their overall health because they are not waiting for the symptoms to become severe before they seek help and treatment which is a rising problem in some countries that do not provide universal health care. It does not matter if a citizen makes 100,000 dollars a year or 15,000 dollars a year, each person receives the same quality of care as the other (Hsieh, 2014).The health care system has many strengths howev er, there are a few weaknesses that need to be considered. One weakness in Australia deals with disease patterns. Serious diseases that are think to age and the vulnerable populations. The country attempts to reach out to the vulnerable populations however, the outreach is not effective enough to the people who are actually at attempt with the diseases. The country needs to find ways to reach out to the companionship in ways that will be effective and help decrease or treat the chronic diseases (Armstrong, 2007). Another weakness that has been viewed in the system is the shortage of health care providers whether it be doctors or nurses. Healthcare providers are less willing to work overtime hours due to the attempt to oddment work and family life. However, it appears that the high percentage of shortages in health providers are in lower income areas (Armstrong, 2007).The health systems of Australia and the fall in States are significantly different. The Australian government sp ends less money on GDP than the United States. However, Australia has higher life expectancy rates than the United States. Therefore, the U.S. is expending a much big amount of money on health care but is dawdle behind in life expectancy rates even with all of the money being put forth (Leiyu Shu, 2014). A large contravention between the health systems is that Australia has universal health care, and the United States does not. There are many people in the United States that fail to receive treatment when they need it because they cannot afford to see a doctor. This is a key agent in what may lower the life expectancy rates from Australia. In Australia you would expect to have higher life expectancy rates due to the fact that there is universal health care and that citizens do not have to worry about medical expenses putting them into debt (Leiyu Shu, 2014). In the United States that is a serious issue to be taken into consideration. Both countries systems use Medicare. However , they stand for different things in each country. In Australia, Medicare is the name of the universal health coverage provided to everyone. In the United States, Medicare is a program that is provided for people who are 65 or older. These people have owned a right to be in this program because they have worked through their life and received social security benefits. Also, people with disabilities are also eligible to qualify for Medicare. The United States also has a program called Medicaid that is for those who low income. A person has to have a certain income or disability to be able to qualify for Medicaid. Australia does not have programs like the United States does because of the universal health care coverage that is provided (Leiyu Shu, 2014).Although the two countries health systems are significantly different, there are a few aspects that are mistakable. The systems are similar in cost of essentialing to provide the best quality of care for all patients. The two countr ies want to ensure that patients are being able to afford treatment when they are in need it of it. They also want to ensure that when they are receiving the treatment that they are the best quality care that is possible. Australia and the United States also want to ensure that patients are able to access the care when necessary.The leaders of the United States could learn some valuable aspects for the Australian health care system. One thing that the United States leaders should take in consideration is implementing a universal health care system. The universal system in Australia has been beneficial to the citizens and their health. In the United States there are much larger groups of people who are considered to be vulnerable populations and do not receive treatment when they are in need. Health insurance in the United States can be very expensive if you want good coverage. However, there are people that cannot afford to have any health insurance. Although there are programs for people with low incomes sometimes these people are over qualified to be eligible for these programs. Which means that these people do not have health insurance at all and have to pay any medical expenses out of pocket. This is the reason why many Americans fail to receive necessary treatment until they are cannonball along to the emergency room when the symptoms become serious. The United States could also look into spending less on GDP and making sure that the money worn out(p) on health insurance is going to improve the overall care and health the citizens. Thus far, the United States spends a significant larger portion of money than Australia and fails to have the quality of health care that Australia has overall (Mascarehhas, 2009).Although the United States could learn valuable information for the Australian government in terms of health care the United States could also assist the Australian government with their system. Hospitals in the United States do not have long waitin g lists like the Australian hospitals. In the United States you may find out that you have an illness, and you are able to schedule the surgery and pick the assignment that you want without having to wait one hundred or two hundred days to receive the treatment. The United States could help share their techniques about computer programing surgeries with the leaders of the Australian health system. This way residents in Australia would not have to wait up to two hundred days to receive the treatment that they need to improve their health. The United States has a significant amount of health care providers unlike Australia. The United States could help them increase the amount of providers they have by letting them know the incentives and other key factors that are necessary for having more efficient health care providers.The universal health care system in Australia, Medicare, is beneficial to the citizens of the country. It ensures that all citizens are capable of receiving treatm ent when they are in need. The treatment is free in public hospitals or it is at a lower cost in private hospitals. The universal health care has increased the life expectancy rates in Australia and has allowed the overall health of the country to be some of the best in the world.ReferencesArmstrong, B., Gillespie, J., Leeder, S., Rubin, G., Russel, L. (2007, August). Challenges in health and healthcare for Australia. Retrieved from https//www.mja.com.au/journal/2007/187/9/challenges-health-and-health-care-for-Australia/Australian establish of Health and Welfare. (2013). Australias health system. Retrieved from www.aihw.gov.au/australias-health/2014/health-system/Australian Government. What is covered by Medicare. Retrieved from www.privatehealth.gov.au/healthinsurance/whatiscovered/medicare.htmAustralian Government. (2014). Australias health. Retrieved from www.aihw.gov.au/australias-health/2014/Dwyer, J. (2004, November). Australian health system restructuring- what problem is being puzzle out? Retried from www.ncbi.nlm.nih.gov/pmc/articles/PMC544964/Healthcare in Australia. (2014). Retrieved from www.nib.com/au/health-information/healthcare-in-australiaHsieh, Paul. (2014, March). What the US can learn from the Australian health care debate. Retrieved from www.forbes.com/sites/paulsieh/2014/03/31/what-the-US-can-learn-from-australia/Mascarehhas, A. (2009, August). What the US can learn from Aussie health care. Retrieved from www.globalpost.com/dispatch/asia/090819/what-can-aussie-health-systemParliament of Australia. Health in Australia A quick guide. (2013, November). Retrieved from www.aph.gov.au/about-parliament/parliamentary-departments/parliamentary_library/The Australian healthcare system. Retrieved from www.heti.nsw.gov.au/international-medical-graduate/australian-healthcare-system/The Australian immigration book. Australias health care system. Retrieved from www.aust-immig-book.com/au/general/health-australias-health-care-systemWorld Health Organ ization. Universal health coverage. Retrieved from www.who.int/universal-health-coverage/en/

Health And Safety In Spa Environment Management Essay

hygienicness And base hit In watering hole Environment focusing EssayEvaluate the puff upness and preventative put on the lines associated with the health spa/ Salon surround all in all(a) staff put on to take responsibility for wellness and safeguard and understand the implications if it is non followed. As an Operations Man eldr, you leave alone have trace duties and responsibilities for the wellness and guard duty of the health orderliness and you give have to perform divers(a) judgements to comply with legislation.For your assessment, you atomic number 18 getd to build a portfolio documenting all of the applicable health and sanctuary curb bits and procedures that you have conducted in spite of appearance a commercial watering hole. erstwhile you have established all of the forms, an run plan indispensabilitys to be intentional based on an evaluation of your get under ones skinings.As a negligible requirement, the portfolio should includea deta iled risk of exposure assessment for all atomic number 18as of the resort,a COSHH assessmentmanual handling assessment galvanising assessment pot interrogation (spa only)appraisal guidelinesWhen planning your portfolio get word the followingPay crabby attention to the portfolio format.Introduce the portfolio.Make sui send back references through step to the fore to back up your statements and assessments.End with a summary or conclusion.Above all call up that your portfolio should demonstrate the following learning revealcome Evaluate the health and rubber eraser risks associated with the Spa environment.In each section, you will have accessed official documents and websites. amuse REMEMBER THAT THESE NEED TO BE REFERENCED. Poor referencing will have an collision on your grade for this assignment.To each section you may want to add onPhotographs to demonstrate hazards or good practiceWeb radio links for referencesDocuments such(prenominal)(prenominal) as your completed risk assessment form (it may be better to attach this as a PDF)The main headings ar cosmosIntroduce yourself and your get going couch. Introduce your current role in relation to health and sentry go.Risk AssessmentA risk assessment has to be carried bulge as specified in the Management of wellness guard duty at Work RegulationsWhat is risk assessment? The first part is to look at all situations within the ara and identify all hazards. Who might be affected by these hazards? staff and public. Can these hazards be eliminated, reduced or isolated? Are there currently restrainer procedures in place? Are they effective? These assessments should be recorded and reviewed every year or sooner if there is a major change in the on the job(p) environment.Identifying risks gives you a Risk Factor.What is the chance of occurrence = Probability Factor.These two RF PF = Assessment Factor.The steeper the assessment federal agent the greater the lead for go through to be taken, wheth er it be changing procedure, issuing PPE or stopping performance altogether.Each argona should have its admit risk assessment carried out by a competent employee. Each hazard should be determine and then eliminated or isolated by control measures. Each of these assessments should be recorded and monitored at regular intervals. They should be available to all staff. All incidents should be recorded that occur in the area and these should be give chase referenced against risk assessments to tick that the control measures in place are being followed and if inadequate procedures are reviewed. Risk assessment should be carried out by a designated competent person, preferably having that one person doing all so that consistency is maintained in all risk monitoring.You passel download the risk assessment form here. Once you have completed it you jackpot add it to your blog in this section.COSHH Assessment here you will conduct a COSHH assessment of the products and materials you are using. You may already have a COSHH assessment that you are able to refer to. Dont just ingeminate the information here, think about the issues and concerns that it raises you need to demonstrate that you understand the implications of this assessment.You croup find out more(prenominal) about COSSH assessment here manual Handing AssessmentWhat do you know about manual handing procedures and do you moderate them?Here you need to look at how you and your colleagues go about your take form on a regular basis and discuss issues and concerns.You can find out more about manual handing procedures and risk here galvanizing AssessmentWhat checks need to be done in relation to electrical safety? Are you happy with the standard or electrical safety?Here is a comprehensive guide prepared by the HSE. pot TestingAs a day spa you may non have a puss, but these regulations apply to spa puddles too. If you have uncomplete a pool or a spa pool you will need to demonstrate that you underst and the basic safety guidelines and that you could competently encourage health and safety when using a pool or spa pool.For those of you with a pool, you will already have a set of regulations to follow, consider these regulations, are they followed? Do they need updating?This is a good website for special informationSummary, conclusion and recommendations (approximately 1000 words)Having studied all these area of health and safety, you need to draw approximately conclusions about the regulations already in place, whether they are sufficient or need updating, whether you are your colleagues follow these regulations and if you have whatever specific concerns.You will withal need to reflect on your clock time in the environment and make recommendations for improvements to working practice.For all concerns it is useful to spare a SMART action plan. Detailing the issues and when you would like them to be resolved.Bibliography theatrical role ListPlease include a complete bibl iography with your portfolio.A smack portfolio has been returnd for you to look at in the study materials area.HEALTH AND SAFETY PORTFOLIO1.Introduction forward 1974 approximately 8 million employees had no heavy safety protective covering at work. wellness and recourse at Work Act 1974 (HASAWA 74) provides the legal framework to promote,stimulate and encourage high standards of health and safety in places of work. It protects employees and the public from work activities. Everyone has a duty to comply with the Act,including employers, employees, trainees, self-employed, manufacturers, suppliers, designers, importers of work equipment. ( health and recourse at Work Act 1974, 1998)Any company with more than quintuplet employees is legally obliged to possess a comprehensive Health and Safety policy. (Safety Policy UK, 2006)The Health and Safety at Work Act 1974 (HASAWA) aims to To provide and maintain safe and healthy conditions, with the legal requirements defining the minimum, To provide reading and instruction to enable members to use the facilities safely and efficiently, To make available, as necessary, safety devices and protective equipment and to supervise their use, To maintain a constant and continuing by-line in Health and Safety matters including Accident Prevention and Safe working(a) Practices, To impress a Duty of Care on all members. (Dr Ian Plummer, 2004)I carried out my Health and Safety assessment inXXXXXXXXXX. It is a club Spa located in Milton Keynes, Buckinghamshire, United Kingdom.The Spa has a unfaltering focus on Sports Therapy they also offer a range of treatments such as Swedish massage, Deep Tissue Massage and Beauty Therapies.XXXXXXXXXXXXX enthral out their Health and Safety Assessment bi- annually or after a substantial change in the work area as well as after a notifiable or near dangle accident as required by the The Health and Safety at Work Act 1974.Please find attached the completed risk assessment form.RISK ASSESSMEN T FORM.docOn the whole I found that (apart from more or less minor safety issues that we addressed straight away in the spa) the spa was identified as a low risk area. During my evaluation I took several pictures of issues that I thought were possible health and safety issues.Here you can chaffer that a candle has been left(a) on some towels, although the candle was not lit, it was still warm and there was a potential drop for the wax to be spilt. Note that these pictures had to be resized before I could transfer them. After taking the pictures and saving them as jpeg, I used tonality to resize the pictures down to 10% other(a)wise the pictures would have been too wide-ranging to upload.Here you can see that the shower head has been left on the floor. This is a potential for both slipts and trips.In this image you can see that a cotton compress has been left on a radiator. basicly, this is un hygenic as the heat will encourage bacterial growth, secondly, it is unadvisable t o put anything on radiators.In this final image, you ca see that a rug has been raise but not replaced properly. This is a potential for trips. Any hassards like this need to be spotted straight away and dealt with by healers to ensure the safety of their clients.2.Risk AssessmentA risk assessment is simply a careful examination of what, in your work, could cause harm to people, so that you can weigh up whether you have taken enough precautions or should do more to prevent harm. Workers and others have a right to be defend from harm caused by a failure to take reasonable control measures. (Five steps to Risk assessment, 2006)I assessed all areas of the Spa as it is not big, and after the assessment i was able to identify the following general factorsRisk Factor = number of persons who experienced accidents (Lenn Evan Goodman (2003), Islamic Humanism, p. 155) number of persons ro risk = 16 100 ( average number of people who regularly phone the Spa) = 0.16Probability Factor = number of persons who experienced accidents number of risk occurence = 16 5 =3,2therefore, 3.2 100 ( 3 out of 100 people are at risk) = 0.032Assessment Factor = Risk Factor + Probabilty Factor = 0.032 + 0.16 =0.192From the Assesment factorI am able to deduce that the need to take action against the Risks within the Spa is considerably Low, because the lower the Assessment factor, the less need to take action.Please find attached a COSHH assessment for a cleaning product that we used in the spa.COSHH_Assessment.docxWhilst conducting my assessment I detect that a tub of chlorine tablets had been left on a table without the lid on. I could smell the chlorine and therefore I believed that it had been left open for a while. I replaced the lid and stored the chlorine tablets away in the store cupboard. Chrlorine is a respiratory irritant therefore the lid essential be replaced as soon as the product has been used. Therapists should be button-down about breathing in the chlorine fumes.3. Controlof Substances Hazardousto Health Regulations(COSHH) AssessmentUsing chemicals or other baseless substances at work can put peoples health at risk, causing diseases including asthma, dermatitis or cancer. (Health and Safety UK, 2006)The COSHH regulations require employers to control substances that can harm workers health. The management must ensure that, before any work using a substance hazardous to health is begun, a suitable and sufficient assessment is made of the risks to health created by that work and of the steps that need to be taken to action the requirements of theCOSHH Regulations, and that the assessment is recorded. (University of Leicester COSHH assessment, 2008).COSHH covers chemicals, products containing chemicals, fumes, dusts, vapours, mists and gases, and biological agents (germs). If the packaging has any of the hazard symbols then it is classed as a hazardous substance.(Health and Safety UK, 2006)However, it doesnt cover lead, asbestos and radioactive substances because these have their own specific regulations. (Health and Safety UK, 2006)Thefollowing link consist ofvarious COSHH symbols http//www.proshieldsafetysigns.co.uk/signs/4452_Warning_signs_COSHH_symbols.html4. manual(a) manipulationIncidents associated with manual handling activities account for 34% of all UK employment injuries which lead to absences from work of 3 old age or more.The annual theme cost to employers from manual handling accidents is estimated at 90 million.The Manual Handling Operations Regulations 1992 was introduced to ensure that employers took steps to reduce the risks of manual handling injuries, require that hazardous manual handling is avoided whenever it is reasonably practicable to do so. (Manual Handling, University of Kent, 2005)In the Spa industry manual handling is as important as any other workplace, because the work involves lifting and moving stock.Also working at poorly designed workstations may cause back injury or muscular strain. in that locationfore, on a regular basis the Spa Staff must avoid lifting items which are too heavy, must use streetcar and lift must betrained in proper lifting techniques, and alsochairs which can be adjusted depending on the size of theclient and therapist is provided (XXXX Spa Therapy Manual Handling, 2009)My only concern withXXXXXX Spa is that workstations should be designed to ensure staff have sufficient room to drift somewhat when working as the space is confine d within the Spa.5. galvanising AssessmentNo matter where you work, under the law, therapists and their employers have a number of health and safety responsibilities especially where electrical equipment is concerned. Therefore it is essential that all spa equipment is tested and serviced annually. In return, an electrical compliance certificate for insurance purposes broad warranties and effective and safe treatments is received (Electrical engineer-Malcolm Clark, 2005).5.1Equipments required to be tested and inspectedportable thingumabobsMovable equipmentHand-held appliances or equipmentStationary equipmentFixed equipmentAppliances/equipment for buildingsInformation applied science equipment (business equipment)Extension leads (Sasha Lill, 2008)5.2 Tests requires by the regulationElectrical and mechanical safety detachmentEarth continuityIsolation from mains power sourcesControl systems and devicesCorrect fusing sporadic shimmysConnection of plugs, leads and electrodesCalibr ation where equipment produces an output the regulations requires this is servicedand calibrated in accordance with the manufacturers sea captain specification. (Sasha Lill, 2008) smooth-tongued testing needs to be done annually in a Spa as part of the requirements set by the IEE (Institute of Electrical Engineers), according to Electricity at Work Regulations (EWR) were introduced in 1989.PAT is the contraction for Portable Appliance Testing an electrical device that tests appliances and equipment for electrical safety. There are three stages to PAT testingThe first test checks the appliance is securely grounded inside the equipment, mains plug and cable known as earth continuity.The second test sequence checks the electrical insulation of the appliance. A fault can often occur inside equipment (such as vaporisers and appliances like kettles). (PAT testing advice Centre)The third test sequence measures the load or consumption of the appliance, indicating any possible fault/s. Faulty equipment may take more or less current than it was designed to do. ( PAT testing Advice centre, 2003-as amended)The Electrical check in Relax body therapy club spa is carried out annually and all equipments are services annually in compliance of Health Safety At Work Act 1974,and the electrical safety within the spa is satisfactory.6.Pool TestingSwimming pools are a customary facility within the Spa industry and provide an added attraction for Spa users.Poor maintenance of the pool may lead to low levels of antimicrobic (chorine) and clogged filters that may place swimmers at risk for diarrheal diseases and skin, ear, and f number respiratory infections. (Swimming pool health and safety presentation, Gary Barnes RS, 2000)Follow the following link for guidance of Pool maintenance and testing.http// http//www.zodiac.com.au/testing-your-pool-water.aspxIt is therefore essential that swimming pools are operated and maintained in a safe manner, not only to prevent these incid ents but also to provide a defence, particularly in these days of litigation, and in order to comply with the relevant sections of the Health and Safety at Work etc. Act 1974.( UK Health and Safety-Devononline,2002)Whilst each swimming pool has to be taken on its own merit, certain aspects are jet to all. A swimming pool should satisfy the following criteria deliver the goods a lifebuoy and rescue pole.Provide and display suitable safety notices and depth markings.Provide an adequate doer of supervision or control.Provide a means of raising the alarm.Formulate operating and emergency procedures. ( UK Health and Safety-Devononline, 2002)The Basic safety guidelines may include SUPERVISION- Adult supervision is a key fixings in getting the maximum, safest enjoyment from your pool. Never let children under the age of fourteen swim unsupervised in a pool. Setting pool rules and sticking them is also very important. SWIMMING ABILITIES-Always find out whether or not guests can swi m. Supervise guests who cant swim the way you would a child. If youre uncomfortable withsomeones swimming abilities, make sure they stay in the modify water area and watch them closely. MEDICAL PRECAUTIONS- Keep these basic safety items by the pool at all times i.e. Life preserver, First aid kit including written instructions on how toadministercardiopulmonary Resuscitation (CPR) Trained staff in CPR should monitor the swimmers. WATER CLEARITY put across water aids in identifying soakers and swimmers in distress, helps swimmers avoid collisions and is an indicator that the sanitizer,circulation, and filtration systems are functioning. Safety doors should be installed in all pool cleaner border suction lines. (Pools Safety Guidelines, 2008)7. Summary and ConclusionTo sum up, a Health and Safety Policy is the essential framework for the successful management of the health and safety function. Successful management of health and safety is a bouncyrequirement for any busine ss. Having a clear policy, with strong management, commitment, staff pursuit and competent people should be a very high priority. mischance can be extremely costly in human, financial, and reputational terms. (Health and Safety brief No.8, 2009)Considering the fact that XXXXXX Spa is reasonably small, with less than 10 employees and not more than 100 clients per month, the Health and Safety regulations in placeare easy followed and welladhered to both by the staff and the clients. The regulations are also well managed.However, these need updating as far as Risk assessment for disabled persons and clients with conditions like claustrophobiaare concerned. Confined Space within the Spa does not accommodate wheelchairs and it also put Claustophic people at high Risk.Therefore, I recommend the Spa to replace unnecessary bigger furniture with Smaller and portable furniture I also recommend that theymove their workstations opposite each other instead of next to each other thus creating more space within the Spa. The above mentioned changes can be made effective at the beginning of the Spas next financial year, without incur a great financial cost.8. Bibliography and Refrencing8.1. Health and Safety UK. (2006). Health and Safety Policy. online.London. Profesional Health and Safety consultants. lendable from http//www.hse.gov.uk/business/policy.htm. Accessed 05 November 20098.2 Label Source. (2008). COSHH Signs. online. Cardiff. operational fromhttp//www.labelsourceonline.co.uk/scripts/prodList.asp?idCategory=87. Accessed 11 November 20098.3 PAT testing advice center. your guide to PAT testing and portable appliance testing. London. gettable fromhttp//www.pat-testing.co.uk/. Accessed 16 November 20098.4 Sasha Lill (2008). Health and Safety Electrical Equipment. online. Derby. Available fromhttp//www.healthandbeautysalon.com/blog/health-safety/. Accessed 16 November 20098.5 University of Kent (2005). Manual Handling. online. Kent. Available fromhttp//www.kent.a c.uk/safety/mhpolicy.html. Accessed 21 November 20098.6 Zagers pools and Spa (2008).Pool safety Guidlines. online. Holland. Available fromhttp//www.zagerspoolspa.com/mm5/merchant.mvc? Screen=CTGYStore_Code=ZPASCategory_Code=SAFETY. Accessed 20 November 20098.7 Devon-online (2003). UK Health and Safety. online. Devon. Available fromhttp//www.devonline.gov.uk/index/information_and_services/environmental_health/eh-healthandsafety- intro/eh-hs-guidance/eh-hs-swim.htm. Accessed 20 November 20098.8 Gary Barnes (2000). Swimming pool Health and Safety. online. Available

Journalists And Public Relations Practitioners Media Essay

Journalists And Public Relations Practitioners Media EssaySince conceiveing and childbed trim experience in the field of public relations I seduce realised the need for a soberness relationship amid journalists and PR practitioners if both professions fate to achieve their goals and do their job to the highest standard. written material beg releases and then sending them to journalists is an important aspect of a PR practitioners job, so a good relationship betwixt the two is important. two professions rely on each other journalists need PR practitioners to tin them with news programworthy stories about their clients or organisation they be working for and PR practitioners need journalists to publish the argue releases that they send to them on behalf of their clients or organisation. later on writing some press releases and sending them to journalists while undertaking work experience at The Phoenix Partners I rear that three of the quadruplet press releases which I had written were published by at to the lowest degree one of the journalists which I had direct them to. I overly found after analysing press cuttings that many of the press releases written by my colleagues were in addition much habituated by journalists.After speaking to two PR practitioners who previously worked as journalists, I was told that PR practitioners are having a big puzzle out in the setting of the news schedule as many of their news stories are world used by the relevant media. What I watch learnt while studying PR confirms that what I ache seen first conk from my work experience and what I have been told by ex journalists is straighten out and I have decided to inquiry this topic further to suck a more in-depth knowledge of it.Research QuestionsIn order to go to a conclusion to see whether the decide of the news agenda is being transferred from journalists towards PR practitioners, I have formulated the following research questionsHow communal is it for news in media outlets to be as a result of PR activity?Do PR practitioners generally have a good relationship with journalists?Has there been a shift in employment in PR and journalism?methodological analysisTo practice the question and to see whether the influence of the news agenda is being transferred from journalists towards public relations practitioners, I ordain be utilize a combination of primary and secondary research methods.There has already been a lot of secondary research conducted on this area of PR and journalism and this research volition help me to answer all of my research questions. This secondary research includes research already conducted by national organisations and academic teams.I testament also be victimization academic and professional sources in researching the topic. This includes the use of academic textbooks, websites, magazines, newspapers and media reports, allowing me to use a mixture of factual data as sound as the thoughts and opinio ns of researchers, academics and practitioners in the field of PR and journalism.My study will also study use of primary research methods in answering two of my research questions how normal is it for news in media outlets to be as a result of PR activity and do PR practitioners generally have a good relationship with journalists? The primary research will consist of conducting questionnaires, one sent to PR practitioners and one sent to journalists within the watt Midlands, England. The questionnaires will submit both open-ended and closed-ended questions which will declare oneself me with enough information to see my findings and answer my research questions.I have chosen to use the West Midlands for my investigation as I already have lots of contacts who are PR practitioners within this area and therefore I will avail from a higher response rate than if I were to send the questionnaire to batch who I dont know from other areas. I will use my PR contacts to help me find jo urnalists to respond to the questionnaire, as well as using Mediadisk to find journalists within the West Midlands and contact them directly.The sampling methods I am using are a combination of convenience sampling and snowball sampling. Forzano and Gravetta (2008) state that convenience sampling is where researchers use participants who are easy to cross based on their availability and willingness to respond. Babbie (2009) feels that snowball sampling works well when a community is difficult to locate. This is because the researcher collects data from the members of the set population that they can locate and then asks them to help locate other members of the target population that they may know.Ethical IssuesWhen conducting primary and secondary research for my study I need to consider any ethical implications of my research methods. As I will be using secondary data already conducted by national organisations and academic teams, I will ensure that I dont pass any of the resear ch off as my aver and I will cite what source I have got the research from. date I analyse my findings from the questionnaires sent to PR practitioners and journalists I will get to sure that I dont fabricate, falsify or misinterpret research data. This will ensure that my research is honest and truthful, this is important in order to make my study represent a true reflection of my findings.One of the of import factors which discourage participants in taking part in a questionnaire is that they want their answers to remain confidential and anonymous, even to the researcher. To ensure respondents answers to the questionnaire will be kept anonymous, I will be setting up the questionnaire online and wont be asking respondents to fill out their name. This will ensure that any participants who hero-worship for their anonymity can be sure that this ethical issue will non pose them a problem. literary works ReviewThe relationship between journalists and PR practitioners, which has ty pically been characterised as essentially in conflict, has novelly been reshape as a trading or exchange relationship in which under-resourced journalists, working in under-staffed newsrooms, increasingly rely on PR sources for editorial copy while offering access to editorial columns for PR messages in return (Gans 1978, Jones 2006).However, Tench and Yeomans (2006) state journalists feel that PR practitioners are incapable of manipulating them and that they are an annoying distraction to them when theyre setting out to do their jobs. trance PR practitioners argue that media relations works best if its aim is to provide a service to the media, instead of acting mostly as a promotional channel for their clients or organisation.A long standing rain buckets of PR research has looked at the influence of the news agenda. There is more than 80 years of research on this topic in the ground forces, Australia and UK. Macnamara (2009) states that USA studies go back as far as 1926 whe n Silas Bent canvass the New York Times and found that out of the 256 stories in the newspaper, 147 of them came from PR sources.In 1963 when a series of studies of the news media was conducted in the city of Milwaukee, Wisconsin, it found that 45% of the stories in newspapers and 15% of news aired on radio and boob tube were in some way sourced from PR activity. (Grunig and Hunt, 1984)The New York Times was over again looked at along with the Washington Post when Leon Sigal found that around two-thirds of articles strainated from press releases and other PR sources. Only 26% of news resulted from reporting, interviews or the journalists own analysis. (Macnamara, 2009)Studies on this subject in Australia date back to more recent times. Macnamara (1993) conducted a study to examine the relationship between PR practitioners and journalists it also looked at the conflicting claims over the role of and impact of PR in shaping the news agenda. He undertook research for his Masters of Arts by conducting a survey of 417 journalists and editors in Sydney, Melbourne, Brisbane and Canberra. He found that 86% claimed to have very frequent contact from PR practitioners and 74% said that they current over 20 press releases or other PR communication theory per week.At the same time 150 press releases were gathered from 27 different companies and a national press clipping service provided 2,500 articles on the topics of the press releases. The study found that 31% of stories were based on the press releases, only nine press releases out of 150 tracked (1.2%) were not used by the media and the average usage rate for the press releases was sevener times.A more recent analysis of media content in Australia by Zawawi (2001) conducted an examination of 1,163 articles published by three leading newspapers to identify the origin of news stories. The research confirmed the origin of 683 articles, of which 251 (37%) were sourced from PR activity. The analysis found that survey s, papers and submissions sent to journalists with the aim of attaining media coverage could also be considered as PR activity and these accounted for a further 88 news stories. pickings this into consideration it was concluded that 47% of news items were resulted from PR activity.Davies (2008) commissioned honorable researchers from the journalism department of Cardiff University to study a sample of the news campaign through the British media in 2008. It focused on five effortless newspapers The Times, The Guardian, The Independent, The Daily Mail and The Daily Telegraph. They chose two random weeks and examined each municipal news item put out by these newspapers, a native of 2,207 pieces. The study found that 54% of news items showed signs of being sourced from PR activity. It also found that only 12% of news stories in newspapers were independently sourced. muniment3/5 7/58/5 12/513/5 17/518/5 22/523/5 27/528/5 1/62/6 6/67/6 11/6Preparation teaching literary works Note takingDesigning QuestionnaireData accruementDistribution of QuestionnaireCollection of QuestionnaireData AnalysisAnalysis of Questionnaire ResultsEvaluation of Questionnaire ResultsWritingIntroductionMethodologyLiterature ReviewAnalysisStudy LimitationsConclusionRecommendationsProof ReadingChapter PlanAbstractIntroductionMethodology3.1 Research DesignLiterature ReviewThe process of the news program Agenda in AustraliaThe Influence of the News Agenda in USAThe Influence of the News Agenda in BritainThe Relationship Between PR Practitioners and JournalistsChanges in Employment in news mediaChanges in Employment in PRReasons for the Change in Influence of the News AgendaPrimary ResearchFindings of Questionnaire Sent to JournalistsFindings of Questionnaire Sent to PR PractitionersAnalysisHow common is it for news in media outlets to be as a result of PR activity?Do PR practitioners generally have a good relationship with journalists?Has there been a shift in employment in PR and journalism?Is the influence of the news agenda being transferred from journalists towards PR practitioners?Study LimitationsConclusionRecommendationsBibliographyReferencesAppendix

Analysis of Barbara Kruger

Analysis of Barbara KrugerFor this short essay piece of writing I get an example of single contemporary artificer Barbara Kruger. Barbara Kruger is an Ameri flowerpot conceptual artist. A lot of her effort consists of black and fair photographs overlaid with indicative mood captions-in white-on-red Futura Bold Oblique. The phrases in her calculates frequently consist of use of pronouns oft(prenominal) as you, your, I, we, and they.I begin my essay with the retort how Barbara Kruger be considered exemplifying of Baudrillards or Barthes theories. Postmodernism was born out of a response in adversary to the policy of Modernism. Most particularly, Postmodern artists discarded the Modernist obsession with the aesthetic and began by questioning the recognized qualities tied to this aesthetic. As the Postmodern movement progressed, this reexamination intensified and moved beyond simply formal concerns artists similarly began criticizing many underlying notions of Modernism, togeth er with ideas about creativity and conditionity. Simultaneously, French philosophers Roland Barthes and Jean Baudrillard introduced theories concerning the lift artistic praxiss of appropriation and simulation. Barthes, in his elaboration on the hypothesis of appropriation, depict principles and practices that a lot of artists were employing in their critiques on Modernism. The work of American artist Barbara Kruger gives the most powerful embodiment of Barthes theories of appropriation.Roland Barthes, in his 1967 essay The Death of the Author, bleak mutually authority and authorship from artists and writers, declaring, A text is not a line of words releasing a single theological significance (the message of the Author-God), but a multi-dimensional space in which a sorting of writings, n 1 of them new, blend and collide. This theory not only described the postmodern artistic practices of the time, but it undermined Modernisms lofty goals and claims of creating real artwork . According to Barthes, no author or artist creates something new and unique. Instead, every formed thing is a recycled regurgitation of that which preceded it.As Postmodernism continued to develop, many artists not only admit Barthess denouncement of originality but also embraced it as a mean by means of which to further critique the works and tenets of Modernism. These artists favored the readymade object as more powerful than the supposedly new crafted objects shaped by Modernist artists. By openly acknowledging the process of appropriation that occurs within the manufacture of all art, these artists leveraged the power of be vision and signs to produce new works with multiple layers and multiple meanings.Barbara Kruger began her life story as a graphic endeavorer and commercial artist for publications and magazines much(prenominal) as Mademoiselle. Her work as a postmodern artist began to realise attention in the early 1980s about fifteen days later than Barthes publis hed The Death of the Author. Krugers experience in the profitable design world greatly influenced her work both officially and philosophically. She embraced both the imagery and language of advertising, combining black and white photographs with ambiguous but objective statements in montage-like presentations. But she concurrently rejected the philosophies of commercial advertising and the majority, by raising questions concerning gender equality, consumerism, and stereotypes.Regarding the state of culture, In Untitled (Your Comfort is My Silence), 1981, Kruger unite a black and white image of a mans head with his big businessman finger over his mouth and two lines of text reading, Your comfort is my silence. The sign two words cover the mans eyes, further eliminating his exact identity and minify him to a generic symbol of masculine dominance and control. The text is presented in a combination of black text over white rectangles and white text in red rectangles in a cut-and-pa ste manner. By employing collage to join pre-existing imagery with authoritative statements, Kruger practices the appropriation that Barthes described. Krugers work also assigns an interpretive grapheme to both the viewer and culture at large, as deposited by Barthes. By keeping her statements to some extent cryptic or ambiguous, Kruger forces viewers to build meaning from their own earlier experiences, thereby actively participating in the procedure of appropriation.In addition I am going to cover the answers of is it simplistic for an artist to rely heavily on theory, Does good art go beyond theory and Are these original works? While Kruger and other artists who deliberately practice appropriation ar most likely aware of Barthess philosophies and statements, it is hard to say how much their work and practice is shaped by such theory. Oftentimes theory seems somewhat reflexive to contemporary practices critics notice existing artistic trends and so posit theories and extend te chnical language to describe such practices. As such, one could disagree that artistic practice influences theory just as much as theory influences the practice that follows. Certainly theory plays some role in virtually every piece or work of art, up to now if the producer or artist is unaware of it. Sometimes, the identical theory can even direct artists in two completely different or opposing directions. Modern theory, for example, called for aesthetic experience and formal purity, and many artists worked to ready the ideal representation of these criteria. Postmodern practice should not be viewed as alike attempt to perfectly render the theories of Postmodernism rather, it is more perfectly a reaction against the tenets of Modern theory.From my point of view it seems then that theory and practice share a somewhat cyclical relationship. Artists produce new work, and then critics develop theories and language to describe it. Other artists take these newly-formed theories as tra ining for what constitutes art at the time and turn out their art accordingly. later on a period of extremely following the most recently canonise theories, other artists consciously operate outside of the dominant theory or refuse it altogether and produce another new type of work. This appears to be a recurring trend in the relationship among art theory and art practice.The work of artists such as Barbara Kruger, poses many essential questions and reiterates those raised by Roland Barthes. Although such artists intentionally employ the process of appropriation in producing their artwork, their works are no less original than that of other artists. even off Modernist painters, who so adamantly strove for originality and uniqueness, operated within the framework and visual language of the forgo millennia of art and history. As Barthes says, The writer or artist can only imitate a gesture that is always anterior, not at all original. Possibly this means that, concurrently, not a nything is original and everything is original.

Sins of Hester Prynne, Reverend Dimmesdale, and Roger Chillingworth in

The Sins of Hester Prynne, Arthur Dimmesdale, and Roger Chillingworth in The crimson LetterNathaniel Hawthornes The ruby Letter is a study of the effects of ungodliness on the hearts and minds of the main characters, Hester Prynne, Arthur Dimmesdale, Roger Chillingworth. Hester, Dimmesdale, and Chillingworth. Sin strengthens Hester, humanizes Dimmesdale, and turns Chillingworth into a demon. Hester Prynnes goof was adultery. This sin was regarded truly seriously by the Puritans, and was often punished by death. Hesters penalty was to endure a public shaming on a scaffold for common chord hours and wear a scarlet letter A on her breast for the rest of her life in the town. Although Hawthorne does not pardon Hesters sin, he considers it less serious than those of Dimmesdale and Chillingworth. Hesters sin was a sin of passion. This sin was openly acknowledged as she wore the A on her chest. Hester did not entrust the greatest sin of the novel. She did not deliberately mean to commit her sin or mean to hurt others. Hesters sin is that her passions and love were of much importance to her than the Puritan moral code. This is shown when she says to Dimmesdale, What we did had a consecration of its own. We felt it so We say so to each other Hester fully acknowledged her guilt and displayed it with disdain to the world. This was obvious by the way she displayed the scarlet letter. It was elaborately designed as if to show Hester was proud. Hester is indeed a sinner, adultery is no light matter, heretofore today. On the other hand, her sin has brought her not evil, but good. Her charity to the poor, her all(a)ay to the broken-hearted, her unquestionable presence in times of trouble are all direct results of her quest for repe... ...Works Cited and ConsultedArvin, new-madeton. Critical Extracts. Major Literary Characters. New York, 1990. 12-14. Bruckner, Sally. The Scarlet Letter Critical Evaluation. Masterplots. Ed. Frank N. Magill. Pasadena Salem, 199 6. 5847-5851. Dolan, Neal. Thematic and Structural Analysis. The Scarlet Letter Blooms Notes. Philadelphia Chelsea, 1996. 12-21. Durst Johnson, Claudia. Understanding The Scarlet Letter. Westport, Ct Greenwood, 1995. McFarland Pennell, Melissa. Student Companion to Nathaniel Hawthorne. Westport Greenwood, 1999. Morey, Eileen, ed. Readings on The Scarlet Letter. San Diego Greenhaven, 1998. Sewall, Richard B. The Scarlet Letter Criticism. Novels for Students. Ed. Diane Telgen. Vol. 1. Detroit Gale, 2001. 319-27. Wagenknecht, Edward. Characters in The Scarlet Letter. Readings. San Diego, 1998. 58-72.

napoleon Essay -- essays papers

napoleon pile Bonaparte was born on imposing 15, 1769 in Ajaccio, Corsica. His parents, Letiza and Carlo were very strict. He was one of seven children of his grown attorney father and strong willed beautiful mother. His education was a very prominent one, he entered a school in the nearby town of Brienne-le chateau, and was cognize to excel in mathematics. He immediately showed his arouse in the arm forces by enrolling in the prominent Paris army school Eode Military. directly after graduating in 1788 he joined the radical political company known as the Jacobians, he was thought to have joined them because of their interest in making France become a democracy. At 16 sleep received his military commission and became second lieutenant of artillery of France. His condition position remained unchanged for 15 years. Napoleon was very sanctified to his military career and received a much deserved vacation. So he went on leave and moved his family to Corsica an island near Fran ce, But still dedicated himself to the Corsican national guard. (World Book pg.14)Although in another country Napoleon was still an active member of the Jacobions, (who had just overthrown and murdered the King of France Louis XVI) which enraged the monarchist the King of Corsica, who declared the Bonapartes outlaws. Napoleon immediately fled with his family back to France, and rejoined the cut military. Upon his return to France he met his future wife, Josephine Beauharnais. ...

Physics of Meteors :: physics space meteor falling star

A falling star is really a meteoroid and is a form of space debris. They be not really stars at all. There are cases where meteors have weared the humanitys atmosphere. In about cases, Meteors burn up upon entry into the atmosphere and never deliver it to the get up of the planet. There are times when the meteor starts to burn up, but because the muddle is big enough, it makes it to the surface, smaller accordingly when it started out. Through both means, the meteor deals with both(prenominal) measure of resistance upon entering the atmosphere. The main resistance that the meteor encounters is standard pressure resistance (or drag). Due to this collision with the atmosphere, the meteors surface begins to coalesce and vaporize causing the meteor to start breaking apart at its outer layers.When a meteor enters Earths atmosphere, they enter at a minimum velocity. This minimum velocity is about 11km per second (25,000 miles per hour). That is speedy then a bullet be ing fired from a gun. That is scarcely the minimum there are meteors that can get going such(prenominal) faster. Another comparison to this is that a space shuttle moves around the Earth roughly at about 8km per second.Most meteors burn up when they enter Earths atmosphere. There are a few meteors however, that make it to the surface. The ones that make it to the ground are called meteorites. Not all meteors are the alike(p) material wise. Some meteors are made out of rock, while others are made out of iron. Some even have a diversity of both, but in most cases, it is one or the other. A diversion fact that came up is that as much a 4 cardinal meteors fall to the Earth each day. Most of them are not real enough for anyone to notice. Another one is that the Earth gains about a million kilograms of mass a day from meteors.If you let N equal the add together of stone meteorites, which fall on one km2 of the surface of the Earth during a one-year per iod and N, includes all meteorites with a mass greater then or equal to m kg. The rate of the number of meteorites that touches down is

Essay --

The Wall Street Crash of 1929 was one of the most annihilating cartridge clips in the history of the coupled States of America, it plagued each city and town with starvation, homelessness and even suicide. The twenties were truly a tough time for the US and all of its citizens. The Roaring Twenties, the decade that came after World War I and inevitably led to the Wall Street Crash, came in a time where money and wealth were prevalent. Coming after the war, the United States had great confidence, a large amount of Americans who lived in secluded areas or small towns move to the big cities to promote an industrial living style in the United States. While the American cities flourished and blossomed into the greatest places on earth,the amount of people who locomote to the big cities left the agricultural ways of the US in the dust, sledding the farmers in economic shock, making agriculture the main reason for a major loss of money in the US. This happened through let on the decade and would later be blamed as one the main factors that led to the 1929 sprout market crash. Over the weekend of October 26th and 27th , the activity of the linage Market was known and read all across the United States. On October 28, Black Monday, a huge amount of investors decided to abandon the memory board market in order to bear their personal wealth, and the downfall erupted with a record loss in Dow Jones Industrial for the day of 38.33 points, or 13%.(Galbraith 47)The next day, Black Tuesday, October 29, 1929, about sixteen million shares were traded, and Dow Jones lost an additive 30 points, or 12%, talk flurried that U.S. President Herbert Hoover would not veto the pending Smoot-Hawley Tariff Act. The volume of stocks traded in order to maintain wealth or at... ...usinessmen in 1932 when things were just about at their worst. cheesy cardboard campsites were created in cities to live in...called Hoovervilles. The nick-name of the soup given out by charities f or the unemployed was Hoover stew.However, Hoover did do some good. bills was used to create jobs to build things such as the Hoover Dam. In 1932 he gave $300 million to the states to help the unemployed (Emergency Relief and reconstruction Act) but it had little impact as states run by the Republicans believed in rugged individualism more than Hoover did and they used only $30 million of the money offered to them. Which seems backwards, but they stood behind what they believed in and it ended out fine. The stock market crash of 1929 was the most significant crash in U.S. history. Although the crash itself only lasted four days, it led to a catastrophic sell-off.

Analysis of the Impact of Oil Prices on the Global Economy Essay

1. creationThe legal injury of cover becomes the bone of contention recently. Oil set seems to be hitting new highs with the regularity of a metronome. It is a bad newsworthiness for customers who wipe out to pay more on it. More frightening still, this view may get worse before it come back to normal. No one backside exactly predict when the pendulum provide soon sweep up back again since all uncertain factors existing. From the supply side of view, the OPEC is the of import heightenr, being prepared to add or subtract production to fit take. Moreover, Russia is another major producer of crude inunct in the world. They usually produce more when demand more and subtract when demand quash to cut back the outlay of oil. Anyway, speculator is another factor we pass on to consider in short run. From demand side of view, every country is trying to reduce the consumption on petroleum, the government use tax strategy to operate the oil price. Further more, government s trategic oil reserves have to be considered as a factor which causes oil supply shortage. Next, lets discuss in detail how the demand and supply congenator affect the price of oil. 2. Microeconomic Analysis2.1 Analysis of Market counterfeit in that respect are not so many oil producers in the world the countries that produce most of the worlds oil have formed a cartel, which called Organization of Petrolum Exporting Countries (OPEC). Those countries controlled about three-quarters of the worlds oil reserve. Within the OPEC countries, they tries to raise the price of its product through step-down in quantity produced and OPEC tries to set production levels for each of the member countries. From this brain of view, oil market belongs to oligopoly which only a few sellers offer same or identical products. In this form, the producers produce a quantity of widening greater than the level produced by monopoly and less than the level produced by competition. The oligopoly price is le ss than the monopoly price but greater than the competitive price. Therefore, supply and demand theory can be applied in oligopoly form of market. 2.2. add together and Demand Analysis2.2.1 Oil Supply AnalysisSupply refers to twain the ability to sell and the willingness to sell by the producer. Actually, many factors can regain the quantity and individual suppliesXinput prices, technology, expectations. The quantity supplied rises as the price rises and f... ...by tax. When the oil price goes up, the government will tax more on fuel, vice versa. Therefore, it will benefit the domestic consumers. Other factor is the Iraq influence, political unrest can leave the world without enough oil to go round. 3. ConclusionThere are too many uncertainties existing in the world oil price. According to the analysis, the price may keep going up collectable to the shortage of supplies and increasing of demand without considering the speculators factor in short-run. In long-run, the oil price will definitely go down. On the other hand, the price may be peaked already. This will result of the speculators unloading their oil inventories, causing prices to fall sharply. Reference1.http//blondesense.blogspot.com/2005/04/crude-futures-crudely-exploited.html2.kjhj3.A titanic struggle among supply and demand, http//www.occupationwatch.org/analysis/archives/2005/04/a_titanic_strug.html (visited on 29th, April)4.Oil and the Economy, http//www.federalreserve.gov/boarddocs/speeches/2004/20041021/default.htm 5.Time for OPEC to go away up its cushion, http//www.economist.com/agenda/displayStory.cfm?story_id=3759213

Television and Fun :: essays research papers

A few decades ago television consisted of a small flake of channels, immediately however there are more different channels than bingle can watch in a full day. Because a media high societys number i goal, like every other corporation, is to put one across the vastst profit possible, media companies use segmentation to target nook audiences. Moreover, fragmentationthe large increase in the number of channelshas also created niche audiences. So, whats the big deal with fragmentation and audience segmentation? By creating niche audiences, both fragmentation and segmentation make labourrs jobs easier. For instance, if a company wants to advertise toys, then the company pull up stakes buy airtime on the network nickelodeon since Nickelodeon has childrens programming. The creation of niche audiences produces certain social questions just rough free will and freedom of speech because audience groups are created and constructed. The succeeding(a) paper will examine two cable ne tworks, Comedy commutation and Oxygen, to determine the effects of such programming.First off, Oh The Oxygen Network aery the film Whale Rider on the night of Monday, April 5, 2004. The following will be an analysis of the advertisements that were shown from nine to ten oclock, and thus one can determine which audiences were targeted. Whale Rider is a film about a young Maori girl that wants to be the next leader of her tribe, merely is at the same time shown resistance from her granddaddy. Paikea, the young girl, wants to participate in the training sessions conducted by her grandfather but her grandfather is old fashion and doesnt believe that a girl can become the chief. Paikea knows that she is apprenticed to be the next chief and gets in trouble a number of times for her relentless attempts at trying to participate in the exercises. The celluloid has a subplot dealing with the relationship between Paikea and her father, but the film mainly revolves around Paikeas struggle to prove herself worthy to her grandfather Koro. until now though Paikea is much better than the boys at performing the ceremonial exercises, her grandfather is blinded by his prejudice. The film ends with a herd of whales being attracted to Paikea and getting stranded on the beach. Koro finally accepts Paikeas destiny when she risks her life by riding on the cover of a whale to direct them back to the ocean. The advertisements that were aired during the film included weight loss productssuch