Critique of Transcultural Nursing

Discuss whether nursing Is a handicraft or an occupation. What female genitals current and future nurses do to enhance nursings standing as a profession? Nursing Is a profession. According to Mencken and Wills (2014) profession Is a knowing vocation or occupation that has a status of superiority and precedency within a Dillon of work (p. 2). I believe this describes nursing barely needed more evidence to make my decision.I considered the characteristics off profession a defined and specialized knowledge base, control and authority over gentility and education, credentialing system, altruistic service to society, formal train within institutions of higher education, prolonged colonization to the profession and autonomy (Mencken & Wills, 2014, p. 2). The National Council of State Boards of Nursing (NCSA Home, n. D. befriend to define the nursing knowledge base, have authority over training by requiring that training at institutions of higher education meet the standards of ac claim by boards of nursing and that nurses graduating from an approved nursing program are clinically competent to practice nursing by assign the national council licenser examen (UNCLE Examinations, n. D. ). Nursing at Its core Is an altruistic profession. Altruism Is defined as feelings and behavior that show a desire to help other people and a lack of selfishness (Altruism Merriam- Webster Dictionary, n. D. ).Nurses succeed care because it is needed and non because the nurse will have personal gains from providing such care. Autonomy in nursing can be viewed as a partnership in a multi-disciplinary team in which each ember has a disparate skill set and working together the patient receives the best attainable care. Each member works independently and inter-dependently to meet the varied and unique(p) needs of each individual patient. Nursing as a profession meets or exceeds each characteristic of a profession in my view. experienced nurses need to help grow the skills and critical depending of new nurses.Nurses with a wide variety of experiences and skills are better able to act autonomously. When nurses think critically and act In a safe way they provide better, ore efficient care. This leads to Increased patient satisfaction, Increased physician, peer and self-confidence. I insure that the area new nurses need the most guidance on is his/her expertness to call on knowledge already gained to provide the most stiff care. For example, knowing which IV size to choose for a patient who has a possible GIG bleed is something that the preceptor teaches the new nursing graduate.

The Real Country Way of Doing Things

The concisely horizontal surface how I learnt to be a true(a) Countrywoman is written by Deborah Mocha in England 1995. It is told by a first gear(a) person cashier, and it is told In flashback. The short story deals with a modern housewife, who is go from capital of the United Kingdom to a little town long away from London. They move on the rural because her husband Edwin got fired, when the school he taught on was dissolved. another(prenominal) sooner Important reason for moving was that the government was brutish and philistine, and London was full of fumes and pollution, so Edwin said they should move.But the point In the story starts later on they were moved In to the democracy. They are slating In the kitchen and were source Christmas cards. Edwin opened the last one, It was a brown envelope, and It contains a letter from their topical anaesthetic council. They wrote that they were going to build a ii-lane dual carriageway done their local anaesthetic wood. The local Inhabitant were going to campaign against the ring road, but the precisely alternative was through their member of parliaments daughters rolling school, so It was not a possibility.But the fabricator will not let each this spoil her loving wood. So she starts to plant preserved and rarely plants to the wood. She doesnt tell anybody nearly this, stock-still not Edwin. In the end the wood got designated as a position of Outstanding Scientific Interest. So the ring road is built through the riding school instead of through the wood. The narrator has a quite complicated relationship whit her husband, Edwin. In the start of the text the close even speak to separately other, and they heaven had sex for the last two years.They are very different the narrator is a modern housewife, who likes creation in the city, shopping and being at cocktail parties. And Edwin is more than a country man he likes the nature, the peace and fresh air. In the first date since they turn in moved to the country the narrator send packinges her busy life in London very much. The narrator thinks it is boring living in the country, and she has a very debilitate attitude of the new lifestyle, she speaks also bad roughly it. They have total different values. The narrator likes the stores right around the corner, her friends and shopping.Edwin is more shut in, and he emphasizes a calm family life and nature. In the beginning of this short story they were opposites and their preferences made them divided, but in the end they cash in ones chips interested in one other and reunite and started speaking with each other. The narrator feels very alone In the country in, but when she starts rescue the wood, she has some occasion to do, and spent her time on. The gets very interested In plants, and she gets smart to have a little secret l hadnt felt so happy since I was pregnant.All through this short story the narrator Is quite ironic and sarcastic this makes the story a bit fun ny In spite of the fact that It Is a sad story for her In the beginning. The narrator entrust her to the reader, and makes the reader feel Like a friend or something Like that, because she tells her deepest feelings to us. It can make us feel quite accessory, because we bed about her plans. We are also told a lot of details about the narrator and Dawdles love life, which also Is quite personal. The mall themes In this short story are marriage, family life, countryside of doing things vs.. City side and personal values.In the end the narrator starts liking nature, and get interested in the plants and trees in the local w en also Tina It quilt stimulating Tanat seen could set a goal, Ana rater all she could finally reach it and see that what she have done has made a difference. She feels finally important on the country when she saves the wood. She also enjoys all the batch who come to see the new wood, and she likes that people all over comes and smash-up on their door and ask the way and admire their cottage. Another thing that tells us that she likes their new lifestyle is, that she is started to sell eggs.She is absorbed in this egg-sale, and we gets to inhabit that their eggs is guaranteed almoner-free because she feeds them with her organic bread. Sometimes people even leave their children to draw with the narrators children, while they walk through the field to look at the orchids. And after all this wonderful experience with the wood and all the nice people, she doesnt miss Camden Town at all. Finally she decides to do teas. She is going to buy Old-style spiced buns, and chip in away the packets. She has learnt a lot these past years, and she found the real country way of doing things.

Non-Violence as the Bigger Statement Essay

In the documentary _Eyes on the Prize_, John Lewis- an meeter of the 1960 Nashville Lunch Counter Sit-In, regales the use of passive resistance in their compete for racial equality, saying We took our seats in a very orderly, serene fashionWe scarcely sit there, and we continue to sit all daytime long But for me, Ill tell you it was like being tortuous in a holy crusade. It became a badge of honor (PBS). The courtly Rights heading, which began in 1954, was so deeply impactful largely in part to the foreign nature of its participants actions against their opposition. Scarce physical tactics or retaliation was threatened against the blanched opposition on the black insurrectionists behalf in order to achieve what they sought. Instead, the African Americans took a view of nonviolence as their weapon of choice, hoping to reach a middle grease of peace between all of the nations races. Some of the historic and structural faces at the core of this stance were the guidance of Martin Luther magnate Jr., the make fight to fragmentise long-standing norms of racial segregation in spite of appearance the white communities, and the lying-in to raise aw atomic number 18ness to a blind political system.In introducing the supposition of friendly insurgency, Doug McAdam says, At the close of 1876-1930 period, the southern black population was just now just beginning to develop the institutional strength so life story- view asing to the generation of social insurgency (McAdam 94). Historically, black mhoern Americans had experienced smallish to no sense of unneuroticness as a lodge it would take some(prenominal)body or something with enough passion and commitment to bring them together. Obtaining a loss leader to push such(prenominal) idealistic views for the African American race is a good deal a requirement to incite immense social transfer. An organizer is the kindling of the movement, because they diffuse centralized direction and coordina tion (McAdam 47). Having Martin Luther King Jr. as a guiding force behind the Civil Rights Movement was, arguably, the biggest motivation for non-violence as a directive in community institutions during this period.In his _Letter from Birmingham Jail_, often called the come up to for Unity, Dr. King says, In any nonviolent campaign there are four basicsteps collection of the facts to determine whether injustices exist duologue self-purification and direct action (Letter 2). Martin, born and raised in the church, came from humble beginnings his father, a pastor, sermonized many ideals of a future of peace and the effectiveness of words all over physicality. Dr. King went on to preach the ideals of a future based on equality, regardless of skin color or nationality, to his followers. His goals primarily focused on the rise of the nation as a whole- as one- rather than just the rise of the African American race. In his _ lucre Freedom Movement telephone exchange Speech_, he stated, The Negro needs the white man to free him from his fears.The white man needs the negro to free him from his guilt (King). Dr. King was cognizant that for there to be peace and success for our country, we would have to learn to coexist as one community, instead of having one dominant race in any aspect. In another excerpt from the Chicago rally, he summarizes his enwrapped with nonviolence, saying, Nonviolence does not mean doing nothing. It does not mean passively evaluate evil. It means standing up so strongly with your body and brain that you cannot stoop to the low places of violence and hatred. I am still convinced that nonviolence is a magnateful and just weapon, it cuts without wounding (King). In result, his practices flourished, shake up others to come together and follow in his footsteps. Historically, it also aided that typically only violence had been used to fight battles and/or change things in the past, which had only gotten them to the point they found themselv es at then.The typical day-to-day life of White Southerners consisted of structural norms at bottom the economy, the government, and social customs. Breaking down the barriers of such an established arrangement would never be an easy feat. Blacks in the South knew this and therefore banned together, creating solid organizations such as CORE (Congress of racial Equality), SCLC (Southern Christian Leadership Conference), and the SNCC (Student Nonviolent Coordinating Committee). These organizations were so vital to the cause and effect of the nonviolence movement, as A conductive political purlieu only affords the aggrieved population the opportunity for successful insurgent action. It is the resources of the minority community that enable insurgent groups to exploit these opportunities (McAdam 43).As could be expected, white oppositionists reacted super violently to the changesthat were being force-fed to them by the motions of the Civil Rights Movement. The way of life that theyd known for so long was being threatened and as humane nature would have it, we are programmed much(prenominal) of the time to fear what we do not know. African American advocates in the South were brutally beaten, humiliated, and killed as a retaliation tactic. Thus, such actions sparked black insurgence to essentially jog away from feeding the fire, and instead choose to demonstrate the direction of race relations that they strived for.In order to achieve results, they had to ban together to strengthen their ideals within the community, thus creating strong indigenous organizations as a backbone for their fight. McAdams states, the same dynamic is evident in regard to the race between organizational strength and insurgency, with the pace, character, and outcome of collective protest geological formation the avail world power of those organizational resources on which further movement activity depends (McAdam 53). Thus, as the black insurgent groups gained the social stability, they were able to engrain their nonviolent tactics within a larger audience as they gained support. It was such growth of trade that allowed them to create cracks in the barriers that upheld the white Southerners traditions. It was also such groups that were the pillar to sustain an on spill protest.The Political Process Model that McAdam lays out considers that a social organisation cannot function without the routinized exercise of structural power, and any threat to structural power becomes a threat to that system itself. Thusany system contains within itself the possibility of a power strong enough to alter it (McAdam 37). Politically, much opportunity was to be gained for black insurgents through the use of non-violent action. W.E.B. DuBois issued an example of such a possible process of advancement, saying We need sufficient income for health and home to supplement our education and recreation to fight our own wickedness problem and above all to finance a continued, plann ed and healthy agitation for political, civil, and social equality (B., DuBois 197).Since the black population felt so absolutely undermined as a race by the government, it would do them no good to repeat the same actions as those before them when trying to change the way things worked. McAdam discourses that the point is that any event or broad social process that serves to undermine the calculations andassumptions on which the political establishment is structured make a shift in political opportunities (McAdam 41). In other words, if person is questioning the way the government works in the first place, already a shift has been sparked in the standards, just by drawing financial aid to it.To some degree, all changes involving social movement for the nation are going to imply some level of struggle to change and/or puff for institutionalized power (McAdam 36). Using this explanation in the cause of the non-violent tactics, erstwhile the aggrieved population shed light on the issues of political alignment through a peaceful approach, the movement only continued to gain fear and leverage over political opponents. McAdam sums it up when he synopsizes, the contention is that, distant from remaining constant, the organizational resources available to southern blacks increased simultaneously with the enlargement in political opportunities (McAdam 87).Like most ideals in life, the concept of nonviolence as a promising tactic for change started with one individual. Martin Luther King Jr. not only believed in what he preached, but dear it in his own life. Through his consistent stand-by of nonviolence, the subsequent growth in support through organizational groups, and said groups ability to power through the withstanding customs of white folk, nonviolence flourished. In his resolution statements, McAdam reminds, it must be remembered that the movement was able, in a matter of years, to dismantle a thoroughgoing system of caste restrictions that had remaine d impervious to change for some seventy-five yearsThese gains are hardly insignificant (McAdam 232). Therefore, though tight the end black insurgency took a turn for the worse, the influence that nonviolence caused on the nation absolutely left a lasting embossment on history.Work CitedB., Du Bois W. E. Dusk of Dawn. Millwood, NY Kraus-Thomson Organization, 1975.Print.King, Martin Luther, Jr. Chicago Freedom Movement Rally Speech. Courtesyof the King Center. Atlanta, Georgia. African-American History Online. Facts On File, Inc. http//www.fofweb.com/activelink2.asp. folk 24, 2014.King, Martin Luther. _Letter from Birmingham Jail_. Stamford, CT Overbrook, 1968.Web. 24 Sept. 2014.McAdam, Doug. Political Process and the Development of Black Insurgency, 1930-1970.Chicago U of Chicago, 1982. Print.PBS, prod. Aint Scared of Your Jails. _Eyes on the Prize_. PBS. N.d. _PBS_. Web.23 Sept. 2014.

Hernan Cortes Hero or Villain

The Sun Cannot be covered by a Finger Hearing of the word belligerent brings to my mind a reasoned looking man with some qualities of fair, equal, courage, brave, honest and a positive attracter. This trifles the glacial a villain a person who wishes wrong for soulfulness or a person who creates evil. The event changes dramatic all(prenominal)y, a hero of the past whitethorn not be considered a hero in the present and versa. Hernando Cortes a hero for joining two worlds and conquering the most powerful cultivation of America or Hernando Cortes a villain for devising the Aztec Empire disappear.Hernando Cortez was an big symbol for the explorations, but killing people, ending the most powerful culture in America and spreading illnesss does not makes him a hero. With good bulgeline and few men Cortes defeated the Aztec Empire, prototypal Montezuma II and thusly Cuauhtemoc. (5) scatter disease variola to the Aztecs that then leave alone spread the disease all over Mexico and fashioning many people die. (2) victorious over a civilization that had his culture, language, religion and after doing all this faultless with the entire Aztec Empire. (1) If you point these reasons you get the conclusions of a villain or in this case the result of Cortes. For the people of Mexico, Cuauhtemoc is a hero as the Spanish are insensate exploiters in their treatment of the indigenous population. (3) Not only Mexicans believe that deplorable and cruel treatment for human beans is a crime. This is something that we were born and we immediately knew. Treating serviceman as slaves is shameful and this is exactly what Cortes did.Coming to a place that is not yours and verbal expression that now is you place is one thing, but treating them sorry so they would do what he order and killing them if they decided to oppose is another luxuriously level of evilness. (4) Cortes was ultimately responsible for the abuses suffered by indigenous and this contributes immen sely to the dimmed legend of conquest. (9) The black legend of the conquest was the abuse of the Spanish toward the Indigenous. Spanish began to take women and children for the Indians to serve and to use evil from them they ate their meals that the Indians got from hard ride and work of everyday from them. 9) All of this where bad treatment towards the Aztecs that before the Spanish got to America was a civilization that was not bad treated by anyone. (6) This was the form they treated the Aztecs that would later lead to the evaporation of the Aztec Empire. The Spanish were starting signal to settle as well as the diseases.In 100 social classs 90 percent of the Indians population died and this was a problem that Cortes carried since his arrival. (11) Smallpox was undoubtedly the main(prenominal) villain, though not only, as the Spanish also introduced the mumps and measles, some(prenominal) responsible for many deaths. 17) There is no evidence that these infections exist in A merica before the arrival of the conquistadores. The disease was certainly bloodiest than the smallpox in viteenth century in Europe. (11) It can be considerate that this disease was passed in the first try of Cortes hard to conquer the Aztecs in 1521. This world a fast disease that passed from person to person. (16) When Cortes entered the city in August, raise that nearly fractional the population had died. In the course of six months there was hardly a single t make without being infected. 11) It has been estimated that nearly half of the Aztec people died in the first epidemic. While Cortes was preparing more than men and expression ships for attacking the city, the Aztecs were dying by the disease that his men left the first time they enter the city. (8) This was a big extra sponsor to make things much easier so Cortes could conquer the Aztec Empire. (11) Without really looking for extra help, help was falling from the sky towards Cortes in this case he found out that he had killed a lot of men with one of his disease.In addition, can someone by considered a hero for something that he really did not be after? After one eventually comes the other. Cortes did not only focus on killing the Aztecs he is still remembered for the battles of La matanza de Cholula and La matanza del templo mayor. Cortes necessitate men to help him finish the Aztec empire. La matanza de Cholula was an attack by armament forces of the Spanish conqueror Hernando Cortes in his path to the city of Mexico-Tenochtitlan in the year 1519. (12) According to writings of Cortes it was a preventing action because there was a statement that there was going to be a possible ambush deep d birth the city of Cholula. The result was the death of 5 000 or 6 000 Cholula, in the main unarmed civilians in a period not exceeding six hours. (12) The other battle La matanza del templo mayor also known as the night of tears was the night that Cortes lost half of his men trying to escape from the city of Tenochtitlan were also many Aztecs died this was the 20 of May 1520. 13) The 27 of June 3 days before the night of tears happened Montezuma was killed by his own people, this will lead to the first confusion days later Cuauhtemoc will be the next leader of the Aztecs being recognized for a more aggressive leader. (14) Cuauhtemoc knowing that Cortes was trying to empower Tenochtitlan, he organized the military and people to defend the city, offered to remove the tributes to his vassals, fortified the plaza and destroyed the bridges.The Aztecs defended their positions for 75 days, until August 13, 1521. After the 75 days the city was impossible the leader tried to escape but they were capture by Spanish people. (14) Cuauhtemoc was then captured and was threatened to death if he did not said were the gold was. Cuauhtemoc remained jail for 4 years. He was killed by the conquerors during the expedition of Cortes to Central America in 1525 and this was the end of a civiliza tion that suffer since the arrival of the Spanish. 14) Getting to a conclusion, we analyze how Cortes treated, killed, fight. Cortes a villain for making bloody battle field where he stepped. Clearly here is the definition of a villain. Spreading diseases, making people suffer, finishing the civilization only for the purpose of gold and his own benefits. A hero thinks of everyone not just on himself. Once again with good strategy and few men Cortes defeated the Aztec Empire, first Montezuma II and then Cuauhtemoc making this suffer much more.However spreading disease smallpox to the Aztecs that then will spread the disease all over Mexico and making many people die. This disease killed 90% of the Natives in 100 years. Taking over a civilization that had his culture, language, religion and after doing all this finished with the entire Aztec Empire. No one can be considered a hero by doing these evil things. Cortes proof to be a villain in almost every act, sometimes is not enough to be a brave men and courageous. You need to use this qualities for good not for bad treatment.

Kurikulum Bersepadu Sekolah Rendah vs Kurikulum Standard Sekolah Rendah Essay

As time goes by, Malaysias upbringing system undergoes big changes. In 1983, Kurikulum Baru Sekolah Rendah (KBSR) was introduced and made some changes to the education system. 10 social classs later, its name was changed to Kurikulum Bersepadu Sekolah Rendah (KBSR). Now, a fresh platform was introduced a year ago, 2011 to replace KBSR Kurikulum ensample Sekolah Rendah (KSSR). KSSR was introduced to reorganize and upgrade the current platform. Changes seat be clearly seen in the aspect of hear argonas, curriculum documentation, curriculum design, curriculum organization, curriculum field, elements and focusing.In the aspect of key areas, KBSR centre on leash key areas communication, man and his environment and self-development whereas KSSR focused on six key areas communication, spiritual, attitude and values, humanitarian, physical and aesthetical development, science and technology and lastly, physical and own(prenominal) development. KBSR focused only on individuals wh ereas KSSR focused not only on individuals but also their surroundings. KSSRs aim was to produce holistic individuals. KSSR focused on values for character building through the curriculum and co-curriculum.In curriculum documentation, KBSR follows the syllabus for teaching materials whereas KSSR formulated based on Standard Document which consists of Content Standards which covers on students skills, knowledge and thinking and Learning Standards which are a set of achievements which can be measured for each message standard. The curriculum design for KBSR is linear which only involves listening, speaking, reading and writing whereas for KSSR is standard which involves not only listening, speaking, reading and writing but also covers spoken language arts and grammar.In KBSR, take aim 1 has Core, Compulsory and additional unresolveds whereas in KSSR, level 1 has Basic Core Modules, Thematic Core Modules and elective Modules. In level 2, KBSR implemented Core, Compulsory and addit ional subjects similar to level 1 whereas KSSR only implemented Core and Elective subjects. As it can clearly be seen, in level 1, a new subject is introduced Thematic Core Modules. This new subject was introduced to reduce the number of subjects interpreted in level 1. This module consist themes of the globe of Art and World of Science and Technology. In the World of humanistic discipline, two subjects are introduced Visual Arts and Music. In the World of Science and Technology, basic ICT skills are taught.The curriculum content in KBSR only focuses on listening, reading, writing, speaking, sound system and grammar in context. KSSR focuses on the same content but replaced sound system with phonics. Phonics is a more detailed version of sound system which teaches students the sounds of side specifically. Three new contents are also added basic literacy which teaches students the ability to read and keep o write adequately, penmanship which teaches students the right way to hold and use a pen or a pencil and lastly, language arts which exposes students to poems and songs enabling students to give notice and enjoy them thus, building creative minds in students.Lastly, the focus of KBSR is the 3M (membaca, menulis dan mengira) which is reading, writing and count whereas KSSRs focus is the 4M (membaca, menulis, mengira dan menaakul). KSSR added a new focus which is thinking. This newly added focus helps students to understand more about what was taught and at the same time purify their thinking skills.To sum up, KSSR is a curriculum which is student centered. This new curriculum diminishes Ujian Penilaian Sekolah Rendah (UPSR) which means it is less-exam oriented and more to project and activity based. This new curriculum also focuses on ICT and independent learning. KSSR also aims to strengthen the command of Bahasa Malaysia and English among students. Mathematics and Science subjects are all in Bahasa Malaysia and English periods receive been increased.

Euthanasia to Preserve Quality of Life Essay

There is nothing much precious than merciful flavor, and one of the most important tasks of our justice system is to preserve the sanctitude of it. However, when one asks a person to go live your spirit or live spirit to its fullest what is implied? We are expected to inference that we should be more adventurous, try new things, and include enjoyable experiences. Yet, what if we were prevented from doing these things because of a crippling disability, or excruciating, chronic pain? This raises the issue that when in that location is no quality of heart, there is little sanctity in it. Therefore, to preserve quality of life, and warranter of person, choosing to demise a life for merciful reasons, or euthanasia, should be considered a operable option.In R v. Latimer, Robert Latimers daughter Tracy was in excruciating pain, underwent several(prenominal) serious operations, had the mental capacity of a quartet month white-haired infant, and suffered a variety of other ail ments. He believed that he was justified in killing his daughter, because in death she would experience no pain, and therefore it was a more positive alternative to her life. In the shift of process Rodriguez, her life was in a express of slow deterioration, and by the time she deemed there was no more quality in it, she would be unable to get off felo-de-se. Consequently, she pursued the legalization of Assisted Suicide. In her eyes, not to do so violated her Right to Security of Person under s. 7 of the Canadian Charter of Rights and Freedoms. Examining these cases and the public reactions to them helps to shed light on the controversial offspring of Euthanasia.R V. LATIMERRobert Latimer was a Saskatchewan farmer. His daughter Tracy was born with extremely severe intellectual palsy, causing her to be a quadriplegic, have the intelligence of a four month old infant, and necessitate the use of spoon feeding to bid nourishment. Tracy suffered five to six seizures daily, and it was thought she suffered great pain (Dimensions of Law p. 325). after(prenominal) another surgery was required to insert a feeding vacuum tube into Tracys stomach to prevent malnutrition, Latimer decided that the quality of Tracyslife was so low, it would be a better alternative to euthanize her by displace her in his truck and filling it with carbon monoxide.Robert Latimer was charged with first score murder for this killing, and was later convicted of second degree murder, and sentenced to the minimum ten years in prison. Latimer believed that because of the extenuating circumstances, that ten years was cruel and unusual punishment. He appealed to the Supreme Court, further his conviction was upheld unanimously.This case provides great interest for a number of reasons. According to Canadian law, what Robert Latimer did was undoubtedly murder. He took his daughters life intentionally and with careful consideration. However, under certain circumstances, taking life cannot be c onsidered murder. It is thought very humane to euthanize or put-down a pet that is suffering. Yet, to do so to a human is considered murder. Of course, there is typically a distinction between human and animal intelligence, but in the case of R v. Latimer, Tracy Latimer only possessed the mental capacity of a four month old infant. This means she could not shape the mouse thoughts that distinguish humanity from animals. All Tracy knew was discomfort, suffering, and slowly degrading health. If she was Robert Latimers pet, the mass of society would _look down on him_ for not taking the humane go and terminate this life, and thus her suffering.However, the nature of our legal system means that ending any humans life, no matter what physical disk operating system they are in, is a criminal offence. This should not be, as it violates their office to security of person, which is further outlined in the case of challenge Rodriguez.SUE RODRIGUEZ AND assisted SUICIDEIn 1992, a Brit ish Columbian woman named Sue Rodriguez started a court case with the intention of altering s. 241 of the Canadian whitlow code. This section states _Every one who (a) counsels a person to commit suicide, or (b) aids or abets a person to commit suicide whether suicide ensues or not, is guilty of an indictable offence and liable to imprisonment for a term notexceeding fourteen years_ (Canadian distressing Code). Sue Rodriguez had ALS, (Amyotrophic Lateral Sclerosis), commonly referred to as Lou Gherigs disease. This is a degenerative case disease that renders an individual to become gradually lightsomeened until she is unable to eat, or even breathe without the help of machines. Ms. Rodriquez wished to enjoy life while she silent could.When the quality of her life reached a point that life was no bimestrial worth living, she would be unable to end it by her own hand. She mat up that s. 241 of the criminal code violated s. 7 of the Canadian Charter of Rights and Freedoms which s tates _Everyone has the right to life, liberty and security of person and the right not to be take thereof_ (Canadian Charter of Rights and Freedoms). Rodriguez thought that because the Criminal Code prevented someone from assisting her in suicide, it was violating her right to security of person. She brought this case all the way to the Supreme Court, where in a 5 4 ending, they ruled against altering s. 241 of the Criminal Code. to the highest degree four months after the ruling, Sue committed assisted suicide with the aid of a physician whose identity is still unknown.Sue Rodriguez was facing an unfeasible situation she wished to enjoy life as long as she could, but the minute she could no longer enjoy it, she would be too weak to carry out suicide, what she believed was the most dignified way to die. Section 241 of the Criminal Code made it illegal for a doctor or other person to assist her, and she saw this as a fair colza of her right to security of person. Rodriquez fe lt she was becoming a prisoner in her on body and the current laws were enforcing this. If a person wishes to die, it is their right to do so. In Canada, there is no law against attempted suicide, and therefore there should be no law against those who need assistance to end their lives. bid Euthanasia, it is the humane thing to do to assist someone in their decision to end their lives, and s. 241 of the Criminal Code should be altered to accommodate this.In both the aforementioned cases, the goals of these two participants in euthanasia were not to moderate the rights and freedom of the suffering individuals, but rather to uphold them. In the case of R v. Latimer, his daughter suffered in chronic agony, and was unable to even formulate conscious thought. To continue existing in such a declining state of healthwas merely torture.As for Sue Rodriguez, she was fully able to piddle away the decision that she wished to end her life, but lacked the faculties to do so without assistance . It was a clear violation of her right to security of person to force her to live in a degrading body, and experience the pain that went with the disease. It is only reasonable that alterations be made to Canadas justice system, particularly s. 241 of the criminal code. Although the sanctity of life is paramount in importance, when that life is no longer worth living, it should be up to that person, and/or the duty of that persons closest relations to help them end their suffering, by engaging in euthanasia.

The Secret of Ella and Micha Chapter 11

EllaThe next morning Lila is feeling much better. Its worry last night never happened, but I wonder if its an act.I have a feeling that today is going to be full-of-the-moon of rainbows and sunshine, Lila says cheerily as she applies her lipstick, using the mirror on the closet door.Against my protest, she similarlyk follow a stylus some of my sketches, so she could see her reflection. See what, though? Id leaseed and she laughed, totally confused. atomic number 18 you high? I tease as I twist my haircloth onto the tooshie of my head and secure it with a clip.She pauses, flavour at me all over her shoulder. Why do you always ask questions like that?I casing on my boots and tie up the laces. What kinds of questions?She blots her lips. Every time Im contented, you always ask if Im drunk or on something. People burn be happy without substances.I clasp a watch around my wrist. Most muckle can, but non all.Lila clips a diamond earring in. You look in truth strait-laced today.I behold down at the black and purple prep atomic number 18 I have on and the boots on my feet. I forgot to do washables so I had to wear some of my old clothes, which dont match any of my new shoes.Well you look nice. She relegates an elongated pause. So whats on the schedule for today?It depends on what youre doing? I ask. Are you where are you planning on staying?She shuts off her destine and and so discards it onto the get along. Id like to stick around with you for a while, if you dont mind. We could hang out. I dont have anything scheduled for the summer and Im not going sand home.Do you want to tell me what happened?No, not in reality.Okay well, I need to aline a job, I say. I have to give birth up for the rest of my tuition since it doesnt look like Ill be acquiring that internship.She put ins a headband in her hair. The one at that art museum.Thats the one and it doesnt take time off until mid-June, I explain. But thats only five weeks away, so I judg e theyd have notified me if I got it.You never screw. Sometimes things like that move slow. She folds up a apparel and packs it into her bag, then ties a ribbon on the pole of her shirt. Although, if you get it thatd mean youd have to go back to Vegas, right?Nodding, I head for the door. Two weeks ago the idea of returning to the desert would strike me happy, but somethings changed. I still want to go, though leaving forget be a little bit harder.I collect my phone off the dresser, noting the flashing voicemail on the screen Michas unread message. My finger hovers higher up the button as I step into the hall. He told me I wasnt erect for what was on it? But am I ready for it now?I dont screw why you think its so bad here. Lila follows me. Yeah, people are a little rough, but theyre not all bad and all over has bad stuff. You cant hide from it.Thats very insightful. I close my phone and put it away.Bad comes in different forms, Lila continues. Whether its drug dealers on th e corner or if its corrupt rich people or unspoilt your run-of-the-mill douche bag.I dont know much about Lila, other than shes rich, her dad flora as a lawyer and her mom stays home. She likes clothes, is great with amount and was the only reason I passed pre-calculus.My brothers door is open and he base on ballss out as were passing by. He has a black and red polo shirt on and a pair of cargo pants. Theres some kind of colloidal gel in his hair and it looks shiny.Hey, have you seen dad? he asks, giving an acknowledging glance at Lila.I point at the shut door at the end of the hall. I thought I heard him come in late last night and go into his room.He did, but he got up this morning. He leans against the doorframe and crosses his arms. I heard him stumbling around in that bum and crying all night, but now I cant find him and I didnt hear him leave. His knead called the house, saying he didnt show up, so hes not at that place.My fists clench so that my nails dig into my palms. Did you check in the crapper?doyens kernels travel down the hall to the tub door and he shakes his head. I havent and I dont want to.Hi, Im Lila, she introduces herself and offers her consecrate. You must be Ellas brother, Dean.Dean is vaguely amused and shakes her hand. Yeah how do you know Ella?I was her roommate, she responds, pressing her hand to her chest, faking being offended. Didnt she ever mention me?We dont talk that much. I eye the bathroom door again and my stomach twists. We need to find Dad.Im not looking in that bathroom, Ella, but if you want to, go ahead. With legs flimsier than wet noodles, I walk down the dark hallway and stop in front of the door, having a flashback of the day my mom died. The door was closed and the house was soundless, except for the ravel of water. My hands tremble as I open the door.The room is bare, the tubful empty, and the tile floor is clean, except for a small stain. There are no towels on the hooks and the mirror on the wall ac ross from me shows my reflection. My auburn hair is curled perfectly in place, my lips are run along with gloss, and my green eye are immense and reveal everything.Dad isnt in here, I tell him, unable to look away from the mirror. Are you certainly you didnt hear him leave the house?He could have left-hand(a) and I just didnt hear him, he answers. But when has he ever left the house quietly before?I quickly slam the bathroom door, like Im trying to put out a fire, and race back down the hall. Someone needs to find him. Did you try and call him?Of course. Im not a moron. He rolls his eyes and nods. And he didnt answer.Lila shifts her weight and forces the uncomfortable communion elsewhere. So you play the drums, Dean?He motions to his drum set in the middle of his small room with dark blue walls. The floor and bed are cluttered with misfortunees and the curtain is pulled back, letting the sunlight spill in. I used to, but I dont much anymore. I have work and a fiance.Fiance? Lil a and I say simultaneously.Yeah, as in were engaged. Dean rolls his eyes and goes back into his room. Its what happens when two people date for a really long time.Why didnt you tell me? I ask, following him into his room.He picks up a small box and drops it onto the floor. Do you really care that I am?I carefully nudge the box out of the way with my foot. Youre my brother. Of course I care.But its not like weve ever really gotten along, he points out. I havent flat talked to you for a year. God, I didnt in time know you went to college until a week ago.Hes right, which is sad. I exactly know him, he barely knows me, and Im starting to think I barely know me, too.Does Dad know youre engaged? I ask. Were you at least planning on sexual congress him?Even if I told him, hed just forget the next day. He empties a dresser drawer into a large open box and then aligns the drawer back into place. You know how he is. Christ, I dont even think half the time he knows that you and I dont liv e here anymore.He still deserves to be told, I say. Hes not a bad qat and you know it. He just has problems.Problems that fucked up our childhood. He kicks a box out of the way with force and it crashes into the wall. You do realize that how we grew up wasnt normal. God, even Micha had it easier and his dad bailed out on him, but at least he had a stable mom to take care of him.Umm Lila pokes her head in the room. I think Im going to wait outside for you, Ella.God, Id forgotten she was even there and she just heard all of that.Okay, Ill be down in a second, I tell her and she leaves readily. I wander around Deans room, victorious in the photos he has up. I think we may have just scared her to death.Dean picks up his drumsticks and places them into a large duffel bag. Okay, I have to ask. How did you end up being friends with her?She was my roommate and we just block out of bonded. I shrug, picking up a photo of Dean and his friends on a sunny beach. It was taken during his Senior Field Trip and he looks happy.You bonded, he accuses. The girl looks like a spoiled princess.I eye his preppy clothes. So do you.First off, Im not a princess and Ive earned what I have, he says. It wasnt just handed to me.Maybe she did, too.Did she?I hate to give him the benefit of being right. No, her parents are pretty well off.He looks at me with that stupid arrogant expression he gets when I admit hes right. Well, there you have it then.Shes nice, I protest. And she doesnt ask a lot of questions.It may appear like you need to keep things to yourself, he says, putting a drapery into a box. But its not healthy. You need to find someone you can let it all out to. Otherwise youre going to lose it.My eyes roam to the window where the edge of Michas house is visible. I think I already did.Deans forehead creases as he drops a handful of guitar picks into a trunk. Lose it? Or talk to someone about it?Both. I back toward the door. When are you heading back to Chicago?Hopefully by toni ght. No offense or anything, but this place brings back way too many unpleasant memories.Try to say good-bye before you leave.He doesnt respond and I dont wait around for an answer. That was probably the longest talk that weve ever had and I have a feeling it may be our last for a very long time.

Nuclear-powered submarines

The war which the world feared upon never happened, the Cold War. United States of the States and the Soviets are preparing for this battle as who among these super barons will really sub due(p) the world. As a operator of preparation they are to dominate the oceans, peculiarly the under sea navigational fleet, the gunmans.American leaders as a means of preparing for battle put their trust and confidence in their gunman coerce. sceptered by their own power plants these atomic grinders are to dominate the seas with undreamt of sophistication and with weapons of incredible destructive power.The inclination of submarine came from the Germans who were the ones who pioneered in the populace of the vessel during World War II (Weir, 1998). The US Navy has visualize that submarines of the future would go deeper and move a good deal faster. Thus as the eld passed, the nuclear submarine was created.Under the US host force, the main mission of the beginning known SSBNs or Ship Submersible Ballistic Nuclear was for the cake of war to happen. They are to be deployed to strategic sites for them to hold back and thus to forbid war (Weir, 1998). Because of their relentless power, as the nuclear is used to propel them, they put one over the capability to bury and circumnavigate the world with fewer expenses. They can submerge for number of days to avoid detection and can easily guard strategic sites as their main mission. They are considered as the guardians of a realistic nuclear war.According to David Munns in his book, the salientest advantage so that submarines, armed with ballistic rockets, can release its relentless power is that they have to be shut up to the shore. This idea was the main basis for the schooling of the undersea military force of some(prenominal) United States and the Soviet nitty-gritty. Throughout the 45-year Cold War twain countries developed submarines, e peculiar(a)ly nuclear powered, to gain intelligence or for espiona ge, due to its stealth power, and to blow and destroy any possible enemy shape up ships. Its powerful ballistic missiles have the ability to onslaught ground or land based targets. Both countries develop such powerful undersea fleet and were considered as the more or less potent nuclear threat for both of them. (Munns, 2004)The main idea was that to counter this powerful surface warships and nuclear propelled missile cruisers and aircraft carries they have to develop to a greater extent than powerful underground fleet (Munns, 2004). With the development of the nuclear power, the start ship that was ever strengthened by the Americans that went to sea is the USS Nautilus. It went to sea on January of 1955. It is propelled by pressurized-water nuclear reactor plant. This firs submarine built by the Americans sets the radical standard for submarines (Huchtausen, 2002).The Russians on the other hand, built their starting time submarine which went to sea on a untold later date. The K-3 or also known as Leninsky Komosol, it is a part of the November classify of attack submarines only went to sea only on 1958. This submarine was the first Soviet sub who have reached the North pole, only in 1962, which the United States first sub USS Nautilus have already done four old age earlier. The November class submrines however had serious problems one example was the accident happened in 1968 of its K-27 due to a radioactive gas lead which killed 9 pot (Huchthausen, 2002).The next variant of submarines that was built by the Americans was the snapping beetle Class haceks. build in 1959, this attack submarine was the first to combine nuclear power which has extraordinary speed. This is more hydronamic which has a new teardrop hull design. all(prenominal) other US submarines that was created was based on this design. The known accident that happened for this class of submarine was on May 21, 1968 when the USS Skipjack Scorpion was helpless in the sea and was now here to be found even due to extensive military search. All the 99 people aboard the submarine also lost their lives (Compton-Hall, 1999).The Soviet built the Hotel-class submarines on 1960. This is the first Soviet Nuclear subs which carries with it ballistic missiles. The design of the November Class is much(prenominal) similar to that of the November class, but with much big compartment to accommodate the ballistic missiles (Compton-Hall, 1999). On the same year the Skipjack Class was created, the US Military built the USS George Washington Class. Built and deployed on 1959, this submarine was the first Nuclear Ballistic missile submarine which was created. The main idea for this ballistic missile submarines was that it would attack land-based targets with its nuclear weapons. They are to be deployed tightly fitting shore targets so that their long range missiles can easily extend to their targets.The Soviets then build the master Class submarines in 1967. Their design was t o attack enemy submarines and to protect surface ships of the Soviets. The new teardrop hull enabled the Victor Class to attain higher speed. The Soviets however abandoned the construction of the atomic number 42 Victor submarine design after learning through fleck information that the NATO forces could easily track them (Compton-Hall, 1999). Due to this, the Soviets created the Victor III submarine.The Americans on 1961 built the thrasher Class attack submarines. This submarine is much stronger, much faster, and can douse much deeper. It is also designed to be quieter than the Skipjack Class, the materials used in this class have more streaming improvements. The arrive at was however changed from Thresher Class to Permit Class when the submarine Thresher sank in New England in 1963 killing all 129 crew (Huchtausen, 2002).In 1967, the Soviets created the Yankee Class submarines. This is the first Submarine that has the same firepower as that of the US submarines. This is much q uieter than the Hotel Class due to a new hull shape, a new propeller design, and exterior sound-deadening coatings which is much harder to track. Several modifications were also made on this class, with its big design it was enabled to carry miniature submarines.On 1976, the Americans built and deployed the Los Angeles class. This class had 62 vessels built and is considered as the worlds largest nuclear-propelled submarine. This class was designed to in the first place protect bearers and other enemy submarine. The purpose of this submarine was the same as that of the Soviets Victor Class. This submarine however was much more powerful than the Victor class because of its capability to do other special missions such as deployment of Special Forces on the ground and attacking larger targets. The Los Angeles class was also improved for better ice operations on the North and South Pole (Compton-Hall, 1999).The next class built by the Soviet and one of the last Class is the Typhoon c lass submarine. During its time, in 1981, it was considered as the worlds largest attack submarine. This improved design which is much quieter compared to its size. This submarine is also more maneuverable even if it is huge. The design of this submarine is much more complicated due to the existence of deuce pressure hulls which is tally with each other and a third hull which is on glide by of them. This design increases its width and had simplified internal arrangements. Being part of a cooperative arms reduction program of the former Soviet states, six-spot of the Typhoon class was dismantled in 2003 (Compton-Hall, 1999).The Ohio-class submarine is the last among the long inventory of designs of the ballistic-missile submarine fleet of US. It replaced the old 1960s version and was larger and more capable than its precedents. These subs can carry more and longer-range weapons, operate more quietly, and dive deeper (Compton-Hall, 1999). Russia, on the other hand, designed the co ntemporary of Ohio, the Oscar submarines. These are Russias largest and most advanced and are still active submarines. Designed to attack U.S. aircraft carrier battle groups, it carries three times as many antiship cruise missiles than its predecessors (Compton-Hall, 1999).Norman Polmar and K.J. Moore, were two naval officials under the US Armed Forces who were interviewed by Munns in his book. They express that the United States and the Soviet Union put to sea a unite total of 936 submarines, of which 401 were nuclear propelled, during the whole Cold war from 1945-1991 (Munns, 2004). The Soviet Union was the one who is aggressive in the development of submarines. This development still continues until after the 1970s where research and effort to make the vessels more powerful were developed.From the mid-1940s until archeozoic 1990s, Cold War was a period of conflict and competition mingled with two superpowers, the United States and the Soviet Union. It was also a period of grea t technological advancements in the military with no less than the development of nuclear submarines. Faster, quieter and deadlier weapons were developed. It was also this same period which placed the entire world on edge. And knowing the potentials of these weapons, the war that never happened also brought unparalleled relief to mankind.WORKS CITEDCompton-Hall, Richard. The Submarine Pioneers. Sutton Publishing, 1999.Huchthausen, Peter. K-19 The WidowmakerThe Secret Story of the Soviet Nuclear Submarine. National Geographic Books, 2002.Munns, David W. sea Power. May 2004. Retrieved at http//findarticles.com/?noadc=1Polmar, Norman and Moore,K.J. COLD WAR SUBMARINES The Design and body structure of U.S. and Soviet Submarines. Dulles, Va. Brasseys, March 2004. 336 pp.Weir, Gary E. Deep Ocean, Cold War. Washington Brasseys, 1998.Evolution of Subs U.S. and Soviet Submarine Milestones of the Cold War. National Geographic. http//www.nationalgeographic.com/k19/evolution_main.htmlhttp//w ww.navy.mil/navydata/cno/n87/usw/issue_7/deepocean.htm

Examine The Way Shakespeare Presents The Power And Control Capulet Exerts Within The Play

Shakespeargon clearly demonstrates that professional Capulet is a genuinely protective capture. This is because in Act 1 facial expression 2 Capulet says hopeful lady of my dry land In this quote Shakespeare aims that Capulet is a loving and protective father because children died easy and the contrives hopeful lady means that Juliet was his only hope , Juliet was rattling precious for him because she was his only child. Also in that quote Shakespeare employ flattering language. skipper Capulet was a responsible and protective father which the audience in those metre found as a typical father, however passim the touch Capulet gives Juliet freedom to choose who she wants to marry which wasnt considered as normal in those days. My child is yet a stranger in the world This could bespeak that he does non get hold ready about Juliet beingness married. The word stranger marchs that shes naive and inexperienced. And that she hasnt been long enough in the world. Shakesp eare shows that Lord Capulet has the ultimate place and master in his household.His condition and tone down is shown trough his relationship between his married woman, female child and oppo rages members of his family. In function 1 scene 5 Capulet is presented as a kind and sociable man by suck ining his sentence Welcome , gentlemans exclusively as he goes along Shakespeare shows that he shag be manipulative not only over his family. Ladies that soak up their toes unplagud with corns entrust walk a bout you. This quote maybe is suggesting that hes manipulating woman. Also passim the scene he says Am I the master here, or you? Go to.The language used here is paramount. Shakespeare uses rhetorical interrogation to show that Lord Capulet has direct to tell people what to do and authority over his family, similarly hes foreshadowing the disasters that are shortly to come. He uses exigent words. Paris asked Capulet to marry Juliet, not Juliet herself which was foun d normal for the audience, however it gives a small bit of reason to support that he, being Juliets father had source over Juliets own decisions. Juliet changes more than any other character throughout the quicken.In act 1 scene 3 Juliet says But no more deep will I endart mine eye Than your consent gives strength to make it fly Juliet is being obedient by saying that shell do what her levys tell her to do. The word consent suggests that she need her parents permission to do what she wants. But when she meets Romeo, she become more self-assured regarding the path of her life. Act 3 scene 5, Capulet tells her that she is to marry Paris, tho preferably of doing what he said she goes once morest her fathers will, I will not marry yet.And when I do, I swear it shall be Romeo This shows Juliet transformation throughout the play, she changes from an innocent obedient girl into a brave confident girl, this is because she confesses her honor for Romeo to her parents. Lord Capulet ex pected Juliet to be happy with the match with Paris because Juliet attends him, and in those days fathers picked their daughters save and they couldnt disagree with it they should be happy and thankful. Also Paris was rich, he was related to the Prince and good looking.not proud you capture, but thankful that you gift In this quote Shakespeare uses flattering language. As the play goes on Juliet makes a number of important decisions, she travel in love with the enemy of her family, gets married, would be an embarrassment to her family, and finally kills herself, this wasnt expected from a girl in those times, the audience might have been shocked with her acts in the play because the society expected daughter to obey their parents. Destiny is the most conditionful bailiwick of the play. This is because extremity controls the end resoluteness in Romeo and Juliets ill-fated union.This is endorse from the line A tally of star-crossd lovers take their life Shakespeare mentione d that Romeo and Juliet were star-crossd theyre destiny to die. He foreshadows Juliet and Romeos death. The prologue points out that Romeo and Juliet have fate against them. Is says that their love is death-marked and they have no control over what happens. Juliet tells Romeo of her vision of him dead at the bottom of a tomb. This is foreshadowing to the already destined event these twain lovers will soon face. Before Romeo enters the house of the Capulets, he speaks about an unknown danger wall hanging in the stars.The word star might suggest that events expected to proceed being written in the stars, and explains how life is predetermined by fate. He says that he defies fate, by saying that he defies what is written in the stars. In act 5 scene 3 Romeo says Shall I believe That deceitful Death is amorous, Shakespeare used Oxymoron by saying Death is amorous to micturate an dramatic effect. Romeo refuses to accept that Juliet is dead. What Romeo does not realize is that he has no control over is destiny. No matter how angry or motivated he is to change what is written in the stars, he sack upnot. It is already predetermined.Overall I feel that power and control of Capulet was critical in the development of the play because he certified to carry the feud between the Capulets and Montagues. However I recall fate was the most important theme because it controls the end result in Romeo and Juliets ill-fated union, and no one screw change destiny. From the inauguration of the play Shakespeare uses foreshadowing to emphasise how important fate is. If it wasnt for destiny Romeo and Juliet wouldnt have met, married and therefore wouldnt have colonised the dispute between the Capulets and Montagues. Examine the way toasting reveals power and control In My fail DuchessMy last Duchess is about the imbalance of power and control between man and women. On the surface the poetry is about a dominant possessive case duke who killed her wife because she was too ea sily admired by others and banged The Duke holds a sort of ownership over his wife. My last Duchess The title itself revels that the speaker, the Duke, is very possessive. The word my suggests that the Duke is very dominant and controlling. Browning used the voice of a possessive narrator, this might be because to show how completely he control over her. The quote The curtain drawn for you, but I shows that hes possessive and powerful.The pronoun I suggests self-importance. Nobody is allowed to touch the curtain but him. Furthermore, the Duke is presented as a controlling person the evidence for this is since none puts by The Duchess could be covered up giving him complete control thru the scuttle and closing of the curtain. Now he controls who sees the picture, but he cannot control time and mortality. The narrator is presented as a commanding, powerful and jealous. At the beginner of the poem the narrator, the duke, is giving the ambassador of his second wife a tour of his artw orks in his house. We can see this in the quote exitt delight you sit and look at her?Really a command quite than a question. Throughout the poem the narrator uses the pronoun My to show how dominant and possessive the Duke is. My gift This quote he used an arrogant tone, and the word my again shows ownership. Moreover on the poem we can he is cold and powerful, the evidence for this is I gave commands Then all smiles stopped together. This quote might be telling us that the Duke is vague, and that he gave commands or orders to kill the Duchess. And foreshadows the Duchess death. Hes jealous that he cant even bring himself to utter to her about her behaviour murder is the only solution he can come up with.His jealousy isnt just about romanticistic attention its about any kind of attention. We know he is self-obsessed because of his repeated use of I. The narrator presents the Duchess as a happy, genial and flirtatious. which has displeased him. As the ambassador looks at th e portrait of his late duchess he says Of joy into the Duchess cheek The Duchess blushed easily. We could see this furthermore on the verses 23-24 she liked whateer She looked on. Hes jealous of the attention his wife shows to other, hes jealous of every smile and every blush that she gives.He claims she flirted with everyone and did not appreciate his gift of nine-hundred-years- old name. He describes her cheek as having a spot/ Of joy in it, perhaps a slight blush of pleasure joy. On the verse 14 he says her husbands aim only, This suggests that it wasnt just her husbands presence that made her smiled and blush in this way, although the Duke attends to believe that it should have been the only liaison that would. From the beginner of the poem we might conclude that his wife was no longitudinal alive. The evidence for this is as if she were alive.We immediately begin to suspect that the duchess is no long-life alive, but left enough uncertainly to capture our attention as rea ders. Thats my last Duchess painted on the wall In these lines, we are given our first hint that the duchess wasnt that important to the duke, suggesting that his late wife was nothing more than her external appearance. The word last is the evidence that she was dead. As his monologue continues, the reader realizes that the Duke in fact caused the Duchesss early end, when her behaviour escalated, he gave commands In the verses 46-47 he says There she stands As if alive.This is another evidence that the Duchess is no longer alive, Browning uses juxtaposition to create an effect on the reader. We might conclude that he had his wife killed because the final image of the valuable bronze statue , a metaphor Taming a sea-horse , thought a rarity, The Duchess is being tamed by someone powerful , the Duke , which killed her because of jealousy, and to show that he had power and control to do anything that pleased him. We never got to hear her point of view. Did she rattling disrespect his nine-hundred-years-old name as he claimed she did?What is your response to the pieces of literature you have read? Make associates between the ways the writers have considered and presented the theme. You will be hearing from us shortly , The conscript , Hawk roosting and My last duchess are all poems about power and control which we can link with the play Romeo and Juliet. Romeo and Juliet is a play about love, conflict, power and control. At the start of the play theres a fight between the Montagues and the Capulets, which later in the play results Romeo and Juliets early death.Whereas My last Duchess is about jealousy, selfishness, power and control, which in any case ends with death. In Romeo and Juliet power is presented in fate, love and parental control. As My last Duchess power is presented between man and women. Both of the poem and play uses commanding language and an imperative. In Romeo and Juliet power and control can have an effect in individuals, similar to the D uchess. Both of the play and poem we can see that power and control corrupts the end result of the main characters.This has an doctor on the reader because we can realise that power and control has a devastating consequence. Lord Capulet and the Duke have a lot of similarities. Both of them has power and control, but it is viewed in a different perspective. Capulet wanted the best for his daughter thats why he used his power and accidentally caused her death. As in My last Duchess the duke wanted to kill his wife because of jealousy and to show that hes wont let anyone disrespect him or unpleased him , and that the only way to show his power was to kill her.Shakespeare also presents the theme of power and control between Lord Capulet and members of his family. Act 1 scene 5 Shakespeare presents Capulets power within his relationship between Tybalt, he says Am I the master here, or you? Shakespeare might have used rhetorical question to show his power and commanding word. He uses t he pronoun I to show that hes the one who controls what happens. Browning also uses the pronoun I frequently, this might be because to show how self-obsessed, selfish, powerful and narcissistic he is. Willt please you sit and look at her?This is really a commanding rather than a question which we can link with Lord Capulet being powerful and using rhetorical question. Romeo and Juliet and Hawk roosting both seem to be about power and control. Hawk roosting is about a dominant gear that feels superior. The poem shows the world as seen from a hawks point of view. The hawk seems very determined and powerful, the evidence for this is I sit in the top of the wood This can be taken two ways , literally he is positioned at the top of the wood, but also metaphorically he is at the top of the tree- at the top of the solid food chain.Shakespeare also presents the theme of power and control , but the difference is that he presents power and determination within Capulet. Am I the master here, or you? The language used here is dominant, also Shakespeare uses a rhetorical question to shows that Lord Capulet has power and authority to tell people what to do, similar to hawk roosting I am going to keep things like this here Browning shows that the Hawk is powerful and determinate, and that no one can challenge him and he has power to do anything without needing permission from anyone.Both of the poem and play use the pronoun I repeatedly which suggests self-importance and power. The techniques used in these quotes are dominant language, rhetorical questions and an imperative. The impact on the reader is that both the play and the poem show how people use their power to control. Friar Lawrence and the doctors in the poem The conscript have some similarities. Shakespeare presents the power of religion within Friar Lawrence. Whereas in the conscript power is shown by the doctors secularly.At the very beginning of the poem, the reader can realise that is about unsympathetic doc tors. Indifferent, flippant, earnest, but all bored hither the poet is describing the doctors, from the word bored we can deduce that the doctors are not doing their crinkle properly. Friar Lawrence uses his religious power to make serious decisions such as suggesting the idea that Juliet could fake her death to be unrestricted and be with Romeo afterwards. The inductee uses the image of Jesus With arms outstretched and drooping thorn-crowned head

Audi Case Study

pic mensu grade A COMPANYS COMPETITIVE repose AND MARKET dominance IN THE GLOBAL ECONOMY CASE STUDY AUDI pic Team members 1. NGUYEN Ngoc Khanh qi 2. NGO Thi Nam Phuong 3. HUYNH Thi Bich Son 4. NGUYEN Truong Thinh 5. CHAU Ngoc Son Vu 6. DOGIELSKI David 7. NGUYEN Quoc Tuan TABLE OF CONTENT I/ cast WORK (Thinh)4 A. IDENTIFY THE STRATEGIC line of merchandise UNIT WITHIN AUDI AG4 B. appoint SBU AND MARKET FOR THIS SBU4 C. SELECT PERIOD OF TIME FOR THIS SBUS MARKET4 II/ dismember COMPETITIVE POSITION AND MARKET POTENTIAL5 A. DEFINE THE COMPETITIVE SCOPE (Thinh)5 B. quantify THE INTENSITY OF THE COMPETITION (VU)7 1.Determine the phase of the life cycles/second of the auto labor. 7 2. Competitive topology8 3. Entry barrier9 4. Evaluate competitive intensive10 C. EVALUATE THE COMPANYS COMPETITIVE POSITION AND ITS MARKET POTENTIAL (PHUONG)10 1. Diagnose the familiaritys strengths and weaknesses using the value chain10 2. Benchmark the company performance by similitude with the man ufacture leaders13 III/ coerce RECOMMENDATION FOR COMPANY DEVELOPMENT14 A. PROPOSE A GENERIC dodge (PORTER 1980) (DAVID)14 1. Diffentiation or Cost Leadership? 14 2. driveway wide or accompaniment atom? 15 B. SELECT AN transnationalisation STRATEGY (SON)15 . Select an internationalization musical arrangement15 2. Audi 201016 3. Audi 2015 keeping and amend the uniform scheme16 C. STUDY THE RELEVANCE OF A COOPERATION STRATEGY (CHI)17 1. The current situation of Audi AGs symbiotic food merchandising corpse17 2. Recommendation for Audi AGs symbiotic marketing suppuration17 D. PRESENT A selling PROCESS (TUAN)20 1. Market segmentation20 2. Tar blend in marketing scheme20 3. Position the company and/or product21 E. GIVEN MAIN penchant FOR THE MARKETING MIX (TUAN)21 I/ FRAME WORK (Thinh) A. IDENTIFY THE STRATEGIC BUSINESS UNIT WITHIN AUDI AG Potential SBU Organization profile fabrication mood Demand dimension Supply dimension Compact railway gondola special accompli shment Most of the parts bought with city-dwellers Specialized (A1, A2, A3) alter VWs central buying unit entry level draw a bead on competitor (Mini, DS3) (benefit from economy of scale) single Medium political machine special skill highschool fictitious character part save extravagance consumer Specialized decentralize channelise competitor (BMW, Mercedes) Big car special skill high character reference part only opulence consumer Specialized decentralize signal competitor (BMW, Mercedes) merriment car Special skill higher(prenominal) quality part only Young, excited, sportive hobbyDifferentiation focus on modify Very niche market Direct competitor (BMW, Mercedes) There is no antithetical for medium-sized car and big-sized car SBU so Audi is segmented into three SBUs i) SBU 1 premium compact car ii) SBU 2 premium car (medium- and big-sized cars) iii) SBU 3 Sport car B. SELECT SBU AND MARKET FOR THIS SBU ? SUB SBU-2 premium car ? Ma rket chinawargon market C. SELECT PERIOD OF TIME FOR THIS SBUS MARKET Product life cycle of a premium car is nigh 4 year and today is 2010 so we will field in the period of time 2010 2015 II/ ANALYSE COMPETITIVE POSITION AND MARKET POTENTIAL ? The Macro Environment of Chinese locomote industry analysis PESTEL framework Opportunities Threats Political Political stability Entry mode regulation colligation- think with 50% WTO shareholding for foreign partner Policy to encourage the automobile industry game import tariff to protect domestic industry development Economic Economic booming, high GDP growth, locomote expend commensurate Rising oil post income ( car purchasing power improver Economic downturn Social Large population Culture going between Western and chinaware Chinese like to buy luxury product to show their success Technological Chinese puts high confinement on research and development environmental Green car suffering fuel consu mption Legal Law is not very cloud slight Lack of transparency Intellect right is not respected passing in china A. DEFINE THE COMPETITIVE SCOPE (Thinh) Way of gaining C. A Many Fragmented attention Specialized industry Few plight industry Volume industry Sm solely Big The size of C. A The number of way for Audi to gain the competitive wages is many through with(predicate) the complexity of the product. It also has great usefulness in engineering science, innovation, high quality of benefit. So Audi selects the specialized industry. Key Success Factor 2010 2015 high up engine room & innovation Stronger Top service Stronger Adaptation Stronger to meet local anesthetic anaesthetic node expected firebrand equity Stronger, do not enter damage war ? Industry analysis Posters Five Forces chinaware Market P5F 2010 2015 Threat of Entry High threats Weak threats the same High scratch market attracts new self-coloureds High threats same 2010 plus mainland china is in its developing phase of automobile - Hyundai, Tata (acquired the Jaguar and Land life-cycle scouter sets), Geely (Chinese firm) (acquired Attracting policy for FDI Volvo) will move to this segment. Weak intellectual property laws swallow hole up high threat for new entrance Weak threats High investment for set up mass end product facility Germany firm and Audi itself is very warm and reputation Regulation ambiguous Regulation about environment == amplification R&D be Sump up ascertain threat for new entrance Threat of Substitutes Used car weak Weak Public transportation weak Switching cost high Sump up Weak Bargaining power of purchaser Backward integration low Bargaining power of buyer is moderate Switching cost low purchaser independence moderate Buyer size moderate Sump up dicker power of buyer is weak Bargaining power of supplier Utilizing VW ne both(prenominal)rk (economy of scale) W eak bargaining power of supplier is weak Market competitor Moderate High pic B. EVALUATE THE INTENSITY OF THE COMPETITION (VU) 1. Determine the phase of the life cycle of the auto industry. Most of the Western car market enters into saturation stage. In europium and USA, specifically there is a high motorization rate (car per family and car per persons) and the rent is almost entirely constituted by renewal purchase. In reverse, mainland China market just come to development stages with blooming in sale. In the year 2010, at the first time, China market reaches nearly the same ratio with Germany. pic ancestor Audi (2010) Annual Report, p. 132 2. Competitive topologyIn battle array to physical body competitive topology, we choose 2 most KSF of Audi in Chinese market Market penetrative level and Brand candor. pic Volkswagen Group, the owner of Audi, is hotshot of the earliest automobile manufacturers has production in China. In 1991, FAW and the Volkswagen Group refrac tory to set up a joint venture under the nominate FAW-Volkswagen automotive Company to manufacture of the Audi 100 model. This early penetration in Chinese market help Audi get a big advantage of knowing exactly Chinese consumer, customize its designs to cater to Chinese tastes. The two main some other competitors, BMW and Mercedes manufactured in China quite slowly (2004 and 2006) when Audi already had a strong position in China local market.According to researcher IHS Automotive, the market share of Audi by 2010 is 31% while Mercedes and BMW is only 21% and 21. 6%. pic Source IHS Automotive China already generates the fattest profit margins for German luxury carmakers because nodes in China typically purchase higher-end models than buyers in the U. S. or europium do. Slowing economy and rising fuel outlays fuddle led to a glut of cars in Chinese showrooms this year, forcing dealers to cut prices. Among luxury brands, Audi still keep the high price and prevent to joint int o price war while other especially, Mercedes has been offering the steepest discounts, according to car determine website cheshi. com.With the high price level, Audi prove their strong position in China market which focuses on the level of product to show up their amicable position. 3. Entry barrier a. High technology, costly to R. While German self-propelling industry already built up a high banner quality, high technology feature, it take a lot of effort for rising up competitors from Korea as Hyundai to catch up the high-tech race and R need to be invested a huge m superstary b. Strong brand recognition of German car With anything in China, the first mover gets more, doubting Thomas Callarman, director of the Center for Automotive Research at the China europium International Business School in Shanghai said that.This is accepted to automotive industry people are just more beaten(prenominal) with Audi. It will take a lot of time for another competitors to build up the brand recognition to China market especially the one not come from Germany. That make Audi be in possession of a unique advantage that make any other competitors very difficult to follow, that is the time. It has a strong position brand name in China market in a very long time for premium car. c. Bottleneck in the production and distribution. By 2015, Mercedes plans to double its yearly production capacity in the worlds biggest automobile market to 200,000 vehicles annually, though that wont be enough to keep up with its rivals.BMW plans to quadruple potential end product to 400,000 and Audi is seeking to more than triple capacity to 700,000 by the middle of the decade. This will make Audi keep the advantage in distribution car to customer in the shortest time if compare with other. 4. Evaluate competitive intensive As China market is booming, the distance between each system assemblage is not so closed. The strategic freedom is medium there is incessantly chance for other to join i nto higher group. However, the entry barrier at this period 2010-2015 seem difficult for other groups to move to higher, we so-and-so close that the Competitive Intensive is medium mean each strategy group is chasing each other aggressively but the chance for all to get market share is the same in this blooming market. C.EVALUATE THE COMPANYS COMPETITIVE POSITION AND ITS MARKET POTENTIAL (PHUONG) 1. Diagnose the companys strengths and weaknesses using the value chain VALUE CHAIN STRENGTH weakness Research and Development No information Design of Products, Services,(++++) or Processes Audi has forever introduced the newest technology to China with worldwide standard put one across for Audi. Production (+++) (-) Manufacturing of Audi in worldwide pic New assembly residence in China unneurotic with the Chinese joint venture partner China FAW group partnership (Changchun, China), Audi AG opened a new assembly hall at the Chinese production plant in Ch angchun in fall 2009. The long-wheelbase form of Audi A4 & The Audi A5 are now built there to the same high standards that apply throughout the Audi production system worldwide.The addition of a new hall has boosted the locations manufacturing output to 200,000 cars annually Marketing & Sales (+++) (-) In fiscal year 2009, the Audi brand delivered 950 thousand vehicles to customers worldwide, down 5. 4% on the previous year. In Western europium, sales variants fell by 11. 8%. The downturn on the US market was 5. 7%, which was less than the figure for the market as a whole. By contrast, the brand recorded a significant growth rate of 32. 9% on the Chinese rider car market. AUDI BRAND 2009 2008 % Deliveries (thousand units) 950 1,003 5. Vehicle sales 1,183 1,275 7. Production 924 1,022 9. Sales tax i ncome (million) 29,840 34,196 12. Operating profit 1,604 2,772 42. as % of sales revenue 5. 4 8. China is the largest foreign market of the company, there was an appreciable rise in the lot of deliveries of 32. 9% to 158,941 Audi vehicle convey for the long wheelbase models developed specially for the Chinese market, the Audi A4 L, & A6 L, was particularly high in the year under review.The Audi brand consequently cemented its leading position in the Chinese premium segment conclusion year Distribution (+++) (-) 146 local franchisees by the end of August 2009 customer Service (+++) (-) Audi CSI Ranking is 836 in parity with middle point is 817 pic Source J. D. Power Asia Pacific Reports 2009 2. Benchmark the company performance by comparison with the industry leaders Thanks to its generic strategy, Audi is now the leader in delivering premium ars to customer s in China market (source Audi in China Audi China President report, 2012) Audi image in China market pic III/ MAKE RECOMMENDATION FOR COMPANY DEVELOPMENT A. PROPOSE A GENERIC STRATEGY (PORTER 1980) (DAVID) 1. Diffentiation or Cost Leadership? As Audi has chosen to target a clientele which can be characterized by its high incomeLevel, the beat out strategy to adapt in the generic strategy is Differentiation Strategy Audi seeks to separate itself from its competitors through the technological superiority of the models it sells and by the quality of the service offered, which applies to all dealerships, anywhere in the world. Advantages Disadvantages Cost Leadership Mass production Brand seen as cheap and low cost Customer less requiring about quality Differentiation Good Image of the Brand overpriced to set about Customer less sensitive to price Need to grow always a good quality production PRODUCT flavour Audi wants to apply the same standards at the international level in baseball club to build a uniform brand image and respond to the demand of a mobile clientele. 2. Industry wide or Particular Segment? The target customer segment is not really price-sensitive. In China, the purchasing power is low but a fragment of the population is able to buy an Audi Car. However, it is not a particular segment like Rolls Royce or Ferrari. Audis target is the rich Chinese class, and so we chose Industry wide. Advantages Disadvantages Industry wide More potential customers Brand not seen as the best existing A large quantity produced, economy of scale Particular Segment Brand seen as very special Not come-at-able to make scale economy Customer not sensitive to price Few potential of customers Audi was the first premium segment manufacturer to produce vehicles in China, in 1988. It gives an advantage on the Chinese Market, and a leadership position compared to its competitors. B. SELECT AN orbiculateIZATION STRATEGY (SON) 1. Select an internat ionalization strategy i) Evaluate the advantage and drawbacks of the adaptation policy and the standardization policy Advantages Drawdown final exam Sale Made in Germany Costly (Labor costs in Germany is very Protect know how high) Quality control Risky Foreign Direct Investment Saving cost No made in Germany No profit before long term ii) Propose an internationalization strategy transnational strategy GLOBAL STRATEGY TRANSNATIONAL STRATEGY Audi 2010 and Audi 2015 INTERNATIONAL STRATEGY MULTINATIONAL STRATEGY 2. Audi 2010 TRANSNATIONAL STRATEGY AUDI Premium Brand (2010 and 2015)Principle Market Germany, Europe (not including Germany), Emerging Markets (China, Russia), United adduces. Reference norm world(prenominal) Developmental logic Standardization and Adaptation (Apply the same standards at the international level) Principal modes of internationalization Exporting, International Joint ventures and Owned Subsidiaries. 3. Audi 2015 keeping and improving the same strategy With transnational strategy, it will help Audi create competences of global relevance, responsiveness to local condition and innovation and learning on an scheme wide scale. It responds specifically to the challenges of globalization and tends to have a high symmetry of fixed responsibilities in the horizontal lines of management.If it is to work, the transnational structure must have very clearly defined managerial roles, relationship and boundaries. That means, Audi should adopt the Ptolemaic orientation. The employees are recruited from all over the world, so that the best people are recruited to solve global problems. Audi will have to try to develop both global differentiation and global integration between headquarter and foreign subsidiaries. The focus is therefore to gain the potential advantages of an integrated company, and to gain the advantages of differentiation in product offerings. The alignment between Transnational Strategy and Audi profile is at a low er place Concentrated decision make power Dispersed decision making power High interdependence between Transnational Strategy activities geocentric Orientation High interdependence between activities C. STUDY THE RELEVANCE OF A COOPERATION STRATEGY (CHI) 1. The current situation of Audi AGs symbiotic marketing strategy LATERAL COOPERATION OUTSOURCING COOPERATION (Alliance) (Sub-contracting) None. POLYTEC GROUP to manufacture some of Audis engine components for Audi A4, A6, A8 CORRELATION COOPERATION ELECTRIC COOPERATION (Co-branding) (Sponsoring/New products) A Bose HiFi Audi car customer can enjoy a high-quality sound Movies sponsoring system deliver the goodsd by BOSE in Audi cars. Audi sponsored adjure Man 2 and created the Tony Stark Innovation Audis Google-enhanced navigation system (Google Map, Google Challenge contest. Street View, Google Navigation). Audi sponsored Knight and DayTom Cruise and Cameron Diaz control the Apples button on steering wheel or in the dashboard of Audi cars S5 Cabriolet. for connecting to Apples Siri-based Eyes Free solving (coming Sport sponsoring in 2013. Audi Cup 2011 with 04 famous soccer groups Bayern Munich (GER), AC Audi UNICEF joint programs in several activities emergency Milan (ITA), Barcelona (SPN) and SC International de Porto Alegre giving, lineage-rising (esp. in China market) (BRA), of which three first teams are members of Audis international soccer family. Bayern Munichs basketball team joined the football players in flying the flag for Audi brand. Charity contribution Emergency giving During Chinas 2008 Sichuan earthquake emergency, Audi donated US$2,205,107 for UNICEFs support effort and long-term recovery needs of children. From 2005, Audi sponsored a fundraising project Audi Driving Dreams in China, to support UNICEF efforts to hand over children with access to sports, recreational activities and a variety of activity-based l essons, through which they can realize their fullest potential within society. Environmental activities sponsor AUDI AG adds backup for the Oak Forest research project with the Bavarian State Forestry and the Chair of Forest Yield Science at the Technical University of Munich (Source Audi annual report 2011, UNICEF website, Audi website, Polytech website) 2. Recommendation for Audi AGs symbiotic marketing development Alliance cooperation Currently, Audi does not have any kind of alliance with other partner outside Germany (except for a joint venture FAW-Volkswagen Group set up in China).Audi AG is a strong and well acknowledge brand name for premium high-end car, so in this time it is burning(prenominal) o maintain the high homogeneity of their standard and image by standing alone and not with an alliance with other automobile makers. Outsourcing cooperation anyhow outsourcing engine parts and car interior parts, Audi should outsource their customer service to th e local service providers. Outsoaring such services such as customer care and/or car maintenance-repairing service is not only provide Audi owners the standardization quality of Audi services worldwide but also provide the customized local values, especially in important foreign markets such as U. S, China, or Great Britain. Correlation cooperationBy co-branding with leading names in other industries, Audi will continue to confirm its premium quality of the automobiles, for example, high-quality appear system from BOSE, or Audis Google-based map and navigation. This collaboration will provide a convenient and interesting driving experience to the Audi owners. pic An Audi-Bose sound system & speaker inside an Audi A4 (Source internet) Electric cooperation For Audi, electric cooperation such as sponsoring for cordial activities, especially in their important market such as China or U. S, is very important not only for marketing strategy but also for showing their cargos to the deve lopment of the society.Audi should involve more in many kinds of social activities as recommended below ? Blockbuster movies production (Hollywood movies) ? Sport games / sport tournaments (such as Olympic Games, FIFA World Cup, UEFA Euro Cup) ? Charity donation & fund raising event (such as UNICEF fund for children, or poverty relief funds) ? Music event (such as Beijing Music Festival, Audi Summer Concerts ) ? Environmental activities (such as forest research program) ? Safe driving campaign (together with the local government) Participating in such above activities will prove the commitment of Audi AG about corporate social responsibility (CSR) towards the society.Those activities would also leave back the good result to Audi living to penetrate Audi image to the market, increase the goodwill of people towards the company, and bring them the potential customers in the future. D. PRESENT A MARKETING PROCESS (TUAN) 1. Market segmentation China Western Europe NAFTA JAPAN Central eastern Europe and South the States Automotive industry Growing Maturity Maturity Maturity Growing trend, demand and Stagnation Stagnation Stagnation production Competitors New competitors coming handed-down Traditional Traditional Traditional competitors due to emerging process competitors competitors competitors 2. pose marketing strategy From the market segmentation and information, China is most piquant market (consist of 13. 5% of global market) in front of Central easterly Europe (9. % of global market) and South America (7% of global market), Western Europe (market maturity, decreasing demand), NAFTA (market maturity, decreasing demand), Japan (market maturity, decreasing demand). Therefore, Audi should target to maximize their glitz of products, new products and profit in China Market and Central east Europe (including Hungary market) and South America. On the other hand, Audi should also maintain their position, products in the other markets to cont rol their traditional competitors. Audi should adopt the selective specification strategy while the several marketing mixes are implemented in different segments. The same product is marketed differently in different segments. 3. Position the company and/or product Perceptual (Positioning) map pic E. GIVEN MAIN ORIENTATION FOR THE MARKETING MIX (TUAN) P(Product) Create new models of car with innovative technology (brand new). P (Price) Economies of scale and try to use upper limit advantage of supporting from Volkswagen Group to have maximum savings in production. P(Distribution) Coverage maximum China market and central eastern Europe and south America and try to maintain market in remaining areas. Joint venture and/or 100% subsidiaries approach should be considered. P (Promotion) Enhancement of personalized customer service. Attend every professional trade shown in every market area, especially in China and Central Eastern Europe South America. Fit and Finish Service ability Reliability Name pic? lmnorsvw? e? O? ? emailprotected$JIhJ5OJQJJh$JIho5h$JIhJ55? OJQJh$JIhuF? 5? OJQJhuF? 5? OJQJhJ55? OJQJ(jh$JIhA OJQJUpicmHnHupic(h$JIh-N5? B* CJOJQJaJph(h$JIhA 5? B* CJOJQJaJph(h$JIhirM5? B* CJOJQJaJphh$JIhAConformance to Specifications Durability Performance AUDI BRAND IN mainland China Features 31% Audi BMW 21. 6% Mercedes 21% 21% Other 2004 Brand Equity High High Low Market penetrate level

Implementation Failures

Misti Whitehead HCS/483 Week 4 IT Project Implementation Failures Jason Koller January 7, 2013 Similarities As I circle the date on my calendar of May 26, I am reminded of what look ats to be done to prepare for my sons 5th birthday ships company. I go over the theme of the party and figure out what activities leave behind be played. I think near who will be invited and how many gift bags I will make. I also pick the location of the party and figure out how a favourable deal money I will spend on this special occasion, notwithstanding though I usually spend more than what Im budgeting for.I plan out what foods will be served and where I will be getting the birthday cake from. I brainstorm on if I will have it outside or inside and recover issues that whitethorn arise on that certain day. I communicate with my parents to see if they will blow the balloons up before the party and help us with impersonate up of the party decorations. Like party planning the executing growth f or health upkeep IT agreement of ruless take a great deal of preparing, brainstorming, planning, budgeting, and conversation to successfully implement brisk IT ashess in a health care organization. Implementation ProcessThe implementation branch is essential when adopting a new IT system into your health care organization. Selecting the right system does not verify user acceptance and success the system must also be corporate effectively into the day-to-day operations of the health care organization and adequately financinged or maintained (Wager, Lee, & Glaser, 2009, Implementation Process). Activities of implementing the new system includes organizing a team up and identifying a system champion that is in intrust of determining expectations and scope of the stick out and figures out a project plan.The team plans what task need to be completed, how much money should be exhausted on this project, how to manage the project until shutdown. The system champion needs to check and recognize the needs of the organization and have a passion for the new system being implemented. They should be someone who is easy to get on with and have great communication skills. They should also be a good listener and critical thinker when issues arise. Determining the scope of the project is overseer important and it lays out why the system is needed and how it will heighten the organization.Once the goals of the project are agreed on the next step of the project is to plan. Project planning includes listing tasks, estimating how much beat will be spent on tasks, the sequence and coordination of tasks, and who will be performing these tasks. Evaluating the completion and success of the project has to be arranged to ensure accuracy on the project. The next step is to brainstorm on how to integrate the new system into the organization, through workflow process analysis. Making sure everyone is on the alike page is essential when collaborating.Communication betwee n groups and projects is a part of that collaboration to ensure success. Changes and setbacks need to be communicated through different groups so that everyone is aware of what concerns and issues need to be addressed. Identifying the reason for the new system is extremely important to remedy workflow in your organization. Installation of hardware, software, and networks is the next step along with creating a manual for all staff to review so they have support when they cannot figure out how to work the new system.Testing the system for bugs and effectiveness is some other essential process of implementation. Training staff is next and helps to ensure their accord and of the new IT system. Training allows the trainer to introduce fundamental or underlying concepts (Wager, Lee, & Glaser, 2009, System Implementation & Support) needed to operate the new system. Failed organic Activities There are high rates of implementation processes fail delinquent to not following through, eva luating, communication, or planning.This case study that I reviewed failed to organize, evaluate, determine expectations, or establish a plan for the implementation process. They lacked organization and lacked the obligation of taking on the project. Expectations for each task were not delineate and time boundaries were not evaluated after being set. The indicators that I noticed for failure of the process were organization was not ready to implement a new system, in that location was too much conflict within the rganization, there were unclear and unstructured projects, no one was evaluating these tasks, and concerns and issues were dismissed when brought up. If this were my organization I would have defined tasks, set deadlines, had someone evaluating success of each task, and addressed all issues in a timely manner in order to complete the implementation of the new IT system and ensure it was under budget. References Wager, K. A. , Lee, F. W. , & Glaser, J. P. (2009). Healthc are information systems A practical approach for health care management (2nd ed. ). Retrieved from www. phoenix. com.

Management Team Essay

A new profess team is be as the group of fo belows, key employees, and advisors that move a new hazard from an idea to a fully functional firm (Barringer & Ireland, 2010 p. 286). This team comes unitedly for the union as m wizy allows or when they atomic number 18 need and ordinarily consist of a get along of advisors, a control panel of film directors, and other professionals on whom the participation target rely on for direction and advice. Putting together the new venture team can keep the fraternity from impuissance if the founding people do non adjust quickly in their new positions and if the founders do not claim good communication with buyers and sellers (Barringer & Ireland, 2010).A factor that is critical to a new venture team as opposed to some other kind of team is the decision of whether or not a build a company with a new venture team or to build the company on their own. Team ventures do put one across the advantage over single entrepreneur because the team brings more(prenominal) than talent, resources, ideas, and professional contracts to the company. I believe I could bring educational witness and ideas to a new venture team. Having more than one founder as well as benefits everyone involved because the team can offer psychological support to one another (Barringer & Ireland, 2010). Disadvantages of having a team versus a single entrepreneur atomic number 18 the team members may not get along and if partners start the company as equals conflict can arise when major offices are appointive by investors much(prenominal) as chief executive officer (CEO). size and quality are two factors that are critical when putting a new venture team into place. Size affects the company in several(prenominal) ways when there is a team. As Barringer and Ireland state, (2010) teams that have worked together in the first place have an edge over companies with alone anentrepreneur, because the team worked together onwards and they understa nd and trust each other. These types of teams withal communicate with one another about business than teams that do notknow one another. Teams that are diverse in their abilities and experiences have different points of view about aspects of the company, such as technology, hiring decisions, and competitive tactics, which can lead to decisions not being made. Teams can also be to large which can cause communication problems and conflict. note of a firm depends on the founders knowledge, skills, and experiences. These resources are more valuable than current assets or surgical operation to a company, because of the potential they have for the company. The quality of former experience and higher education are attributes than lead give the entrepreneur the chance to succeed (Barringer & Ireland, 2010).Since hiring for a new company can be very expensive, founders must hire not moreover people that are qualified for the position but also fits the position. When a business becomes a corporation a board of directors must be hired. The board of directors consists of a panel of individuals who are elected by the shareholders to oversee the management of the corporation (Barringer & Ireland, 2010, p.294). The board is composed of inwardly and outside directors. An inside director is one that is also an officer of the firm and an outside director is someone not employed by the firm. The board of directors would have to be able to grant guidance and support to the managers. They would not only have to be able to listen and debate but also have skills and experience in the type of work they are overseeing so that questions could be answered. There are many things to look for in a board of directors decisiveness, mutual respect and regard for each other and robust ethics are just a few. Research conducted by Ensley, Pearson, and Amason (2002), under the upper echelon perspective, reports that there is evidenceof a relationship between snarf management interactio n with employees and the companys performance.An advisory board should also be hired to offer valuable business advice. An advisory board is a panel of experts who are asked by the firms managers to provide counsel and give nonbinding advice on an ongoing basis, but assume no legal responsibility for the firm(Barringer & Ireland, 2010). A carefully chosen advisory board can offer experience and expertise in a variety of fields for a company. Some advisory boards consist of members that have as much if not more experience and expertise as the founders. Some founders also hire members they went to college with based on their academic performance ( Penrose, 2002). Advisory board members must have good communication and penning skills so as to be able to interact with each other, each in person, by telephone, or by e-mail.Putting together the right wing new venture team can be beneficial to the entrepreneur. The board of directors and the board of advisors, if put together correctly, can give the right advice by dint of experience and expertise to the managers and higher level personnel to make the company profitable.