Miss Brill Essay

In Katherine Mansfield’s short story â€Å"Miss Brill,† Mansfield describes Miss Brill as a woman who is in deep denial of her situation. Miss Brill is an elderly woman who is not aware of the distress in her life; because she doesn’t want to face the reality of getting old. Miss Brill shows the personality of a woman who is vain, detached, and over sensitive as she goes through her specific Sunday in the park wearing her favorite â€Å"Dear little thing† fur (65). Because Miss Brill struggles to admit the reality of getting old, her vanity makes her thinks she’s a special person and an actress in the play. Miss Brill believes she has a â€Å"special seat† (65) in Jardin’s Publiques the park where she sits every time. This particular Sunday afternoon is quite special for Miss Brill, because she has taken out her favourite fur from the box. Her â€Å"little rogue† (65) is like a pet â€Å"biting its tail just by her left ear† (65), and she imagines it as her companion. As Miss Brill goes through her day on watching and listening other people in the park she thought, â€Å"She had become really quite expert . . . t listening though she didn’t listen, at sitting in other people’s lives just for a minute while they talked round her† (65). She fantasizes about reading a newspaper to an invalid gentleman snoring besides her, pretending to be on stage and believing she was a good actress. â€Å"An actress —are ye? † (67) thought Miss Brill, which again shows her vanity. Although Miss Brill is a teacher and is around people in the p ark every Sunday, her detachment is revealed by her not making any actual contact with her patrons. She is always distant, reserved and aloof. The only companion she has is her fur, she â€Å"laid it on her lap and stroked it† (65). When the band started to play again, she thought the music â€Å"was warm, sunny, yet there was just a faint chill . . . , what was it? . . . , not sadness—a something that made you want to sing? †(67). Miss Brill rejects the feelings of pain and loneliness detaching herself from being hurt. As Miss Brill continues her moment of delusion, her over sensitivity is apparent when a boy and a girl suddenly come to sit ext to her, she is looking forward listening to their conversation as she thought of them as a â€Å"hero and a heroine,† (68) but to her dismay, she hears them talking about her, calling her â€Å"that stupid old thing† (68), and making fun of her favourite fur: â€Å"It’s her fu-fur . . . It’s exactly like a fried whiting† (68). Miss Brill is hurt and on her way home, she skips going to the bakery to buy her favourite treat. Instead she goes straight home, puts her fur in the box and goes into her dark, cupboard-like room. While sitting there for a long time â€Å"she heard something crying,† (68). Miss Brill is the one crying, yet she doesn’t want to face the reality of getting old and the resemblance she has with her old fur. After every denial and rejection of her pain and loneliness, Miss Brill’s reality comes in a harsh way when she hears the young couple making fun of her. Finally, she allows herself to feel the pain, hurt, and loneliness for a moment. Miss Brill’s vanity, detachment, and over sensitivity are her weapons to hide her emotional struggle of accepting the reality of becoming a spinster.

Tilting Windmills: Sanex Tries to Conquer Europe

Course: Marketing Management Case Study: â€Å"Tilting Windmills – Sanex Tries to Conquer Europe 1st Question: What were the reasons for the success of Sanex in Spain? The product Sanex, or moreover the Sanex concept, became a success in Spain because the company responsible for it, CVL, and it’s local President, Mr. Martin Munoz, carried out one of the first rules of Marketing: they invented a Consumer’s need and provided the right answer for it. Mr. Munoz was able to find a gap in the Household and Personal Care (HPC) Market, and namely in the Bath & Shower Products Market, where we could only find, in the mid 1980’s, 2 types of products: Cosmetics and Pharmaceuticals. After studying this market along with his management team, Mr. Munoz realized that the first ones were perceived as lower end products, abrasive (sometimes giving rashes to its users) and with strong scents, only suitable for cleaning one’s body and not offering additional properties. The second ones were perceived by costumers as being suitable for almost medicinal purposes only, with no day-to-day applicability. Pharmaceuticals were not appealing to the mass consumer, namely because they had no perfume in its composition, besides being rather more expensive than their counterpart ones. We could find Cosmetics in supermarket chains and Pharmaceuticals in pharmacies. In this way, we can say that Cosmetics and Pharmaceuticals divided the Bath & Shower Products Market, but in fact these were 2 completely different segments of the Market, with totally different approaches and Marketing Mix, being it in terms of Product, Price, Placement or Publicity. Accordingly, Mr. Munoz realized that there was a huge gap in the Market and thus started developing a product that should position itself between Cosmetics and Pharmaceuticals: it should be cleansing as Cosmetics were, but slightly milder, and should offer a protection side as the Pharmaceuticals did. It should embrace the best of those 2 opposite worlds, but should be aimed at the mass consumer market. The result was the creation of Sanex and of a whole new category in the Body Care Market: Dermo-Protectors. The team readily started to develop and fine tune the Marketing Mix of Sanex. 1 Concerning the product in itself, they chose it to be white in order to differentiate itself from cosmetics (colorful) and pharmaceuticals (transparent). Sanex should also be soft and slightly perfumed. Cosmetics had strong perfumes and pharmaceuticals were odorless. Sanex should produce more foam lather than pharmaceuticals, but less than cosmetics. Sanex would ultimately have to provide a day-to-day cleansing function but also a protective effect to ones skin, thus contributing for it to be healthy. A great deal of concern was also taken into account concerning the packaging of the product. In terms of pricing, and regarding the positioning of the product, Sanex should be proposed at a premium price, closely linked with the highest price of its cosmetic counterpart so that it could be reachable by mass consumers. This was considered to be the right price. Another important aspect concerning its large scale availability was distribution, and Sanex was thought out to be available in supermarket chains and retail outlets. Lastly, a great deal of importance was given to the communication aspect. Being a whole new product, produced by a company that was in this market for the first time, Mr. Munoz realized that awareness of the product would be very important so he asked for an advertising campaign that should be adroit and credible, able to convey the message that using Sanex would not only result in a clean skin but also in an healthy skin. This was the Sanex concept. A whole new different concept. With the correct Marketing Mix, Sanex was launched in Spain in 1985 and became a winner almost instantly. Followers appeared with â€Å"substitute† products beginning in 1986, but Mr. Munoz used its 1st mover advantage and continued investment of revenue in strong advertising support, year after year, to ultimately achieve a Share of Voice of 37% in 1990 and continued leading market share throughout those years. 2 2nd Question: Do you think the reasons for success and the strategies used in Spain can migrate to other countries? Being a concept that didn’t exist in many other countries, Sanex had all odds in favor in order to replicate the success it had in Spain in other countries. That way, the reasons for success were all there. In fact, Mr. Munoz was invited by Sara Lee/DE headquarters, the mother company of CVL, based in the Netherlands, to roll out Sanex throughout Europe as a coordinator. Mr. Munoz’s firm beliefs were that the objectives, product policy and marketing policy of introducing Sanex should be identical for all the countries, and replicated exactly as done in Spain. Initially the different subsidiaries in countries such as Denmark, the Netherlands, France, Belgium, UK and Greece were quite unfavorable, namely due to the name of the brand and product characteristics. In the Netherlands, France and Denmark, management’s disbelief was confirmed by initial market research and local product testing that presented dismal results. However, in time, Sanex proved to be a success in all this markets and the way it got there was by implementing the same strategy and keeping the same product name and identity, as defined by Mr. Munoz. The only country where Sanex failed was in the UK, apparently because it was the only one where local management distorted the original product by changing the product’s name (from Sanex to Sante) and the market strategies accordingly. This way, it appears that Sanex could become a global brand and its marketing mix could be implemented in different countries, with minor adaptations, as illustrated by the stated above. I think this is particularly true in countries such as those in the EU where there is a convergence in terms of buying power, people’s interests/concerns, market structure and distribution channels. Last but not least, if nothing else, the uniqueness of the product/brand/concept should allow it to cut across borders and be managed as a whole.

How would you, as the manager of this company, deal with the risk Essay

How would you, as the manager of this company, deal with the risk associated with doing business in countries that feel threatened by American culture - Essay Example The extent of threat needs to be examined and this can also be measured whether the threat can be minimized or not. In addition to that, the people of the selected country can be appointed for working and teaching the staff the customs and culture of the country in order to establish friendly relations with the natives. In my view, a dummy setup should be started in order to evaluate all the risks involved. Also, a small staff should be appointed including locals as well as Americans to assess their compatibility with each other. A humble and communicative attitude should be adopted in order to accommodate the natives. Relationships of the government with the host country should be evaluated in order to start a business (Shong 32). So, to handle the risks involved in a country being threatened by American culture, the manager of the company has to evaluate the whole setup of starting a new business. Risks are needed to be identified and evaluated. Afterwards, planning should be there to facilitate the natives and minimize the threat felt by

Globalisation has led to the loss of cultural identity in Britain Essay

Globalisation has led to the loss of cultural identity in Britain. Discuss - Essay Example The first effect of globalisation was experienced by the people that migrated to Britain. In the early years of 1950’s and 1960’s, many immigrants found their way into the British territory. Many people from the West Indies and Asia migrated to Britain and established their lives and thus culture. Many people were attracted to the job vacancies available and were interested in filling them. As such, they made Britain their permanent residence. However, this would affect the culture of the country. Since many people find it difficult to change their culture, they stick to their culture. Similarly, they have their strong beliefs and experiences that are mixed in the society. In the light of this statement, Britain is now considered a multicultural state, evident from the existent mixed cultures. With such situations, it is not easy to identify Britain with a single culture. Identifying the country with a single culture would be impossible, as other cultures would be suppr essed. Globalisation has led to sprouting of behaviours that are not acceptable by many cultures. For example, there has been a rise of gay marriages and gay relationships. Many people are not at ease with the issue of gay relationships. The core origin of such behaviours and relationships is believed to be globalisation. When people move from one place to another, they extend their behaviour to other parts of the country. Therefore, when gay immigrants settle into the country, they are likely to influence the other people that reside closely. In today’s world, it is almost impossible to contain gay relationships. The behaviour is widespread and many people are engaging in such relationships. This has affected the culture in a negative way, since it does not fully accept such. Apparently, the most outstanding opposition to such behaviour are religious entities. They state that it is unacceptable behaviour to the church fraternity. In the early centuries, culture was defined by the fo ods and delicacies that are savoured by the nation. Many people were connected to their staple foods as they connected them to their culture. However, with the aspect of immigration, many cultures were interconnected. This brought change in the foods that are savoured by the nation. Many residents had to adapt to the new culture as they adopted consumption of other foods brought by immigrants. This has affected the British culture, as they are not openly identified by their foods. This is a cultural experience that many people would have not thought of, or even practiced were it not for globalisation. For example, in the ancient times, people were vigil on the foods that were consumed. They identified healthy foods that had little or no effects on the human life (Tisdell and Sen 2004:32). However, with the exchange in the cultures and consumption of other foods, many people are feeling the pinch. For example, most people in the country are relying on junk foods. These foods are savo ured in the country due to a mixture of cultures. Were it not for globalisation, majority of the population would not savour some of these foods. Globalisation has had an effect on the lifestyle of people. Many cultures are identified by the music, way of life and social activities. However, this has changed due to globalisation. With the interdependence between countries, there is exchange of music and other

Communication journal article Example | Topics and Well Written Essays - 500 words

Communication journal - Article Example For effective implementation of change, communication both verbal and written has to be effected. Once communication has occurred, the next step is verification of the information passed and finally improvement of the systems previously in place. Communication, both verbal and written serves to relay information and create a vision for the free flow of information. It is noted that motivation works best in the implementation of change as opposed to intimidation and threats. People are more inclined to accept change when their opinion is sort regarding the matter at hand. Change occurs in stages and it’s thus paramount for the change agents to emphasize the need for communication in every stage by following a well organized communication plan. Managers can opt to use informal networks such as grapevines in the organization to enhance their subordinates’ participation in the change process. Authors come up with trends regarding communication and change in order to enhance the sale of their books. It is therefore the readers’ decision whether to follow these trends or draw their own

Gender Roles and Sexuality Essay Example | Topics and Well Written Essays - 1000 words - 1

Gender Roles and Sexuality - Essay Example An average man is seen to be taller and heavier than an average woman and 30% physically stronger in the upper body (LifeForm Newtowrk Inc.). Internally, â€Å"men and women have different levels of certain hormones; for example, men have a higher concentration of androgens such as testosterone, while women have a higher concentration of estrogens (LifeForm Network Inc.). These things are rather obvious as we all perceive men to be the physically stronger sex than women. Later in our discussion, this premises on differences will lead to some conclusion about gender roles. As to intelligence, there is known to be little difference between men and women. Specifically, the findings are: †an average man performs better on tests of spatial and mathematical ability, while women perform better on tests of verbal ability and memory† and â€Å"men’s IQ has greater variance, which means that there are more men than women in the very high and very low IQ groups† (LifeForm Network Inc.). Behaviorally, men are known to be more physically aggressive, has more sexual drive, has more positive attitude than women, are less emotions but also has less willingness to express emotions to women (LifeForm Network Inc.). Different societies have difference views of men and women. Some countries, like the Muslim countries and in Africa, women are treated much less than in other countries. One thing in common however is that women are viewed as inferior to men. Only the magnitude of difference matters. Men are usually more educated, has higher position and therefore higher salaries than women, although in some democratic countries the gap is closing in.

Disscusion 1 Essay Example | Topics and Well Written Essays - 500 words

Disscusion 1 - Essay Example This negativity is what leads to cohabitation effect (which is an association between cohabitation and poor marital outcome) and what discourages some people (such as the staunch Christians, the aged or those who have had previous experience) from cohabiting. Commitment theory is used to explain and make people understand how cohabitation leads to divorce or even distress. The theory is divided into two commitments: the dedication and constraint commitments. Dedication commitment explains how couples who stay together have dreams and plans about their long term future and is also characterized by putting the needs of the other partner first. In cases of cohabitation, dedication is minimal and hence partners end up leaving each other. The constraint commitment on the other hand explains how there are forces in a relationship that facilitate people leaving or having unhappy relationships including values, children’s welfare and even social pressure. Premarital and marital counseling according to Hawkins (1991) insists on ensuring strong healthy relationship that is based on a long term commitment to a partner. It is the lack of this long term commitment (brought about by cohabiting which is not a long term commitment) that leads to break up of couples relationship and an increase in divorce cases. Premarital counseling advocates for communication when couples are in a relationship. This communication leads to deeper intimacy, love, understanding and having tolerance to each other and to the relationship issues in general. People in a cohabitation type of relationship do not feel committed and hence do not bother with issues of thinking and planning about the future let alone dedicate themselves to open communication. This sets up a bad example to others cohabiting or wanting to cohabit and hence the negative attitude towards this form of relationship. The negative

394 case study #2 Example | Topics and Well Written Essays - 250 words

394 #2 - Case Study Example For instance, where workers are supposed to lift heavy construction materials, contractors are required to make sure the material is in good position for easy handling; provide lifters like cranes to reduce the vertical distance and level of bending. However, since it is completely impossible to eliminate risks especially in areas where activities involve dealing with dangerous components like inflammable components, deep mines, and sharp objects, the involved company must ensure that every worker has the knowledge on how to reasonably mitigate the hazard should it arise. Facilities that are essential in removing such risks must be placed in a strategic position and be functional at all times to enable quick response to problems. All organizations need to use a holistic approach to safety management in that safety procedures, use of experienced and disciplined employees, maximum supervision and maintenance of equipments is at par. However, it is important for employees to be aware an d take responsibility in ensuring their own safety and that of others without necessarily relying on the management. Defining what safe work place is is something almost impossible because even if there are measures in place, things can always go out of control. As evident in the case studies, the involved companies had methods of mitigating risks in place but in one way or the other, it was difficult to watch over everything. Therefore, a safe work place is that which ensures quick response and restoring of problems to normalcy. Choi, S., Davis., Veltri, A., & Wang, Q. (2012). ‘Translating Academic Research on Manual Lifting Tasks Observations into Construction Workplace â€Å"Good Practices.†Ã¢â‚¬â„¢ Journal of Safety, Health & Environmental Research, 8(1), 1-32. Roux Willem Le. (2010). ‘When is a Workplace Safe or Unsafe?: The Safety Criterion in Terms of the Occupational Health and Safety Act and the Mine Health and Safety Act,’ The Journal of The

Car Industry Assignment Example | Topics and Well Written Essays - 3000 words

Car Industry - Assignment Example Financing is another new dimension to the whole situation as car companies are trying to make a profit on financing by offering lower financial rates than financial institutions. Most giant automobile companies have expanded into providing financial services to car buyers. Leasing has benefited both consumer and manufacturer. With leasing option consumers find cars more affordable and thus they increase the overall demand for cars. However, if leasing is not done at the right value of the vehicles at the end of the lease then it could eventually be a loss for the company. Technological & Environmental Concerns: Technological changes and advances have also become a key factor in the industry. Advances in aerodynamics, brake assistance, adaptive speed control and global navigation and satellite tracking system etc require a proactive approach by the industry with regard to technology. Increasing awareness of environmental issues has also forced the industry to look into cars with alternative fuel options. Fuel Efficiency has also become a key selling element in the industry. Hybrid cars can be considered a step in this direction with the use of smaller, more-powerful and easily recharged lithium ion batteries for hybrid cars. Such batteries would be able to help in reducing the oil consumption and thus helping in reducing the oil demand. Ethanol, Fuel Cells and Hydrogen Power cars are therefore coming to the limelight putting a lot of emphasis on environment. Ecommerce: Internet like every business has also affected the car business as consumers can make informed decisions before making an automobile purchase. There sites available that support deliver competing bids for cars, insurance and financing in a way that lowers costs and improves satisfaction among consumers. Not only Internet revolution has helped customers but e-commerce has helped manufacturers in managing their supply chains and controlling their inventories. Capacity Issues: The industry has also been facing problems of capacity. Plant capacity throughout the world has resulted in an industry that is capable of making more cars for fewer customers meaning that supply exceeds the demand for cars. This sustenance of capacity by creating parallel demand for cars is a challenge for the industry. Dealerships: Dealership of cars is another area which has seen major changes over the years. Now, nationwide holding companies have got their hands on the best dealers in major markets. Even national chains have acquired the used car business. These changes now affect the way car manufacturers see the delivery of their end products. Situation of Car Parts Firms: Suppliers have of car parts have an important role to play in the industry. Dash boards, seats, tires, etc. are provided by Original Equipment Manufacturers. Many car parts manufacturing firms in UK are losing ground to cheaper rivals in Eastern Europe and the Far East. Some firms could even get closed, without the upgrade in their setup. There are companies in the region which are investing in their future by getting new equipment to help keep going in the face of growing foreign competition for example, some firms got ability to mould larger plastic car parts with its new machinery. The competition from Eastern Europe and the Far East is very disturbing for the manufacturing industry. A new

You can choose the topic Essay Example | Topics and Well Written Essays - 1250 words - 1

You can choose the topic - Essay Example These are some important points that are critically evaluated in the work at hand. Han people, based on Confucian belief had special perspective about undeveloped land as something unproductive and should be deserted rather than to be improved (Williams 66). After all, â€Å"Cultural realities – including attitudes, values, preferences, perceptions and identities – can be just as important in shaping land use decisions as the material realities of political economy† (Williams 61). The underdeveloped lands were the most important places where nomads and the minority used to stay to earn a living and ensure their economic subsistence. â€Å"The nomads themselves had no written records until much later, and accordingly no old accounts are available from any source† (Lattimore 62). This means that the prevailing claim concerning the nomad lifestyles may at some point quite limited and should be taken into account further. Although this may sound quite a limitation, some findings suggest essential lifestyles linked to Nomads. As investigated, finding for new pastures was the primary intention of the Nomads like Kazaks after the Chinese Revolution of 1911 (Svanberg 113). As an addition to this, certain evidence suggests that there were some minority livelihoods that were said to flourish like in the case of Nuosu. â€Å"Nuosu subsistence economy has traditionally combined agriculture, pastoralism, and foraging activities including fishing, hunting, and fore stry. This kind of a mixed economy emphasizes diversification and insurance against disaster in several ways† (Harrell and Warren). This in other words suggests that even the minority population and livelihoods can still have the chance to flourish or grow and ensure economic sustainability. Han people believed that there should be peasants in the land in order to ensure land development, as a substantial point of action that will ensure the continuous link between the economy and politics. That is

Twins Genetics Essay Example for Free

Twins Genetics Essay Introduction Twin pregnancies still face greatest challenges in obstetric care and fetal medicine today. Much is known about the diseases by studying the development of infants who have shared the same foetuses. Pregnancies occurring with twins have a higher incidence of preterm labour, miscarriage and fetal death when compared to single pregnancies. Non-identical twins (dizygous, binovular, fraternal, or dizygotic) result from the fertilization of two independently released ova by two different sperm. Their genetic makeup is as dissimilar as one would expect between siblings. All these twins possess separate amnion sac. Whereas, identical twins (monozygous, uniovular, monozygotic) arise from the splitting of a single fertilized egg within the first 14 days after fertilization. Monozygous twins, depending on the timing of embryonic cleavage, may be dichorionic diamniotic (d1–3), monochorionic diamniotic (MCDA) (d3–8), monochorionic monoamniotic (d9–12), or conjoined, when cleavage of the embryo occurs on day 12 or beyond (Farah Siddiqui, 2007). Monozygotic twins although, considered genetically identical, but there may exist a significant phenotypic discordance especially in the psychiatric diseases like schizophrenia and bipolar disorder.   (Mario F. Fraga, 2004)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The history behind using Twins to investigate the role of heredity and environment in human life heads back to 19th century. Francis Galton. Charles Darwin cousin was the first researcher to think of this. Since, then twins are been considered as aspects of study in biology, medicine and psychology. Galton thought that since twin pairs (both identical and non-identical) share the same environment, there will be greater coordination of the genetic factors in the disease in genetically identical twins compared to non identical twins. But, by contrast, similar coordination rates for a disease in twins pairs (both identical and non-identical), or differences between the identical twins, suggest that the disease is probably due to non-genetical factors. Twin studies have been many times used to estimate the impact of genetic factors on the disease cause. It is believed that a genetic effect is suggested when the concordinance rate is identical twins exceeds that in nonidentical twins. The concordinance rate in the both identical and nonidentical twins in population based studies suggested that in case of multiple sclerosis there is 27% occurrence compared of the latter which is 3%. Similarly, Rheumatoid arthritis occurrence in former in 12.3% compared to the latter which is 3.5%. Whereas in systemic lupus erythematosus the concordance rate in nonidentical twin was nil compared to the identical twin, where the rate were 33% (Marco Salvetti, 2000). Twin studies also have the possiblity of assesing other applications in the assessment of aspects of potential relevance in the pathogenesis of autoimmune diseases. There are possible precipitating factors of autoimmune conditions that await definition including epigenetic effects due to DNA aor protein modifications, the accumulation of somatic mitochondrial DNA mutations, X chromosme incativation and the transcriptionally active endogeneous retroviral sequences presence (Marco Salvetti, 2000).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This contribution discusses the difference in the monozygous twins in which factors like the timings of monozygous twinning, linguistic differences and the genetic mechanism are discussed. There are many differences observed among twin pairs like mirror twinning, hair eye, and finger prints etc. without any known reasons or in other word we have very limited understanding of   why these kind of differences arises?. In case of mirror twinning almost 25% of twins have differences and most common is handedness where both twin used different hand for particular purpose. The difference due to any unknown mechanism is also included.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚   The biggest challenge faced by investigators for evaluating genetic basis of complex disease is to identify small number of genes responsible for disease among thousands of genes present in whole genome in addition to that environmental effect makes task more difficult. Thus development of ideal model system to investigate genetic basis of disease becomes primary requirements. In the following some of the case studies where twins were used as model system for explain genetic bases of diseases are discussed including factors like immunity, leukemia, infectious and autoimmune diseases.    A `corpus`    Mechanisms for differences in monozygous twins:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In general perception Monozygous (MZ) twins are physically and genetically identical. Similarly, clinical determination of zygosity relies on the assumption that any physical differences between a pair of twins imply they are dizygous. As per the other perception dizygous twins share approximately 50% of the same genes, whereas monozygous twins share 100%. But advancement in molecular techniques and understanding of genetics of twins puts several question marks on above mention perception as there are many exception regarding genetic composition and physical appearance of mono and dizygotic twins. There are many numbers of intrauterine effects and other mechanisms that may result in phenotypic, genotypic, and epigenetic differences between monozygous twins. Some of those mechanisms are as follows. Timing of monozygous twinning:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Monozygous (MZ) twinning occurs when single fertilized egg give rise to two separate embryos and timing of this separation decides the post zygotic differences in upcoming twins. As early the separation there will be less similarity and late the separation there will be more similarity. During development if the two embryos are separated at latter part most of the differentiation processes completed before they separate and hence both offspring have similar origin. The extreme example of late twining is twins having common somatic organ (Conjoined twins). While in case of early separation the process of differentiation occurs independently which leads to creation of differences among of springs. If twining occurs 8 days after the fertilization and before 12th day the twins are quite identical to each other and called as monozygotic twins comprises of almost 5% of total twins. Genetic mechanisms:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     It is widely believed that monozygotic twins are genetically identical and any differences among them are result of environmental influence. But there is an ever-growing body of evidence that monozygotic twins are not always genetically identical. A number of phenotypic variations in monozygotic twins have been demonstrated to be caused by genetic differences alone and not influence by ante-natal environmental factors. In addition epigenetic modifications in particular sets of gene within a monozygotic twin pair leads to altered expression and hence contribute towards differences. (Paul Gringrasa, 2001). Genetically monozygotic twins can be different at the level of chromosome (number or morphology of chromosome) or DNA (mutation, epigenetic modification). At chromosome level variation classical example is gender difference and certain diseases like Turner syndrome (XYY) this is mainly happened due to early post zygotic mitotic error, resulting in heterokaryotic twining that involves nondisjunction or anaphase lag of the Y chromosome. While at DNA level there are mainly three mechanisms by which differences arises for example differential methylation of CpG island leads to inactivation or activation of particular gene and which contribute in causing differences among monozygotic twins. Not only that, this process of methylation is key factor for inactivation of whole X chromosome and many X-linked diseases like fragile-X, colour blindness, are result of this inactivation. Similarly post zygotic mutation leads to emergence of differences among monozygotic twins. Differences due to some unknown mechanism:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many differences observed among twin pairs like mirror twinning, hair eye, and finger prints etc. without any known reasons or in other words we have very limited understanding of why these kinds of differences arises? In case of mirror twinning almost 25% of twins have differences and most common is handedness where both twin used different hand for particular purpose. The reason behind this was thought to be due to asymmetry of cerebral hemisphere dominance. Similarly, hair and eye colour were know to be the identification mark for dizygotic twins but now it was realized the there are many instances where the differences were observed in MZ too. The reason behind these differences are not well understood and thought to be due to complex genetic interaction and post zygotic mutation. Linguistic differences:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Twin based heritability estimates for language rarely exceeds 0.6 and for monozygotic twins in many instances they were found to be very different. In addition to that it was found that MZ are more likely to suffer linguistic delay and impairment than singletons. There are many factors which affect or create these differences like genetic, epigenetic and prenatal environmental factors. Meta-analyzed data from almost 100 twin studies indicate that depending on what aspect of language is assessed, heritable factors account for between 1/2 to 2/3’s of the variance in language- impaired twins’ linguistic abilities and 1/4 to 1/2 of the variance in normal twins’ linguistic abilities. These meta-analyses also reveal that for both languages impaired and normal twins (Stromswold, 2006). The major contributory factors among perinatal environmental conditions are low birth weight, premature birth, Placental and amniotic complications, Intrauterine infections, neonatal hyperbilirubinea, brain injuries to language area etc. similarly post natal factors includes language input, parental role etc. There are no well documented genetic factors influencing the language in isolation and always studied in light of environmental influence. Twins and genetics and diseases:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The biggest challenge faced by investigators for evaluating genetic basis of complex disease is to identify small number of genes responsible for disease among thousands of genes present in whole genome in addition to that environmental effect makes task more difficult. Thus development of ideal model system to investigate genetic basis of disease becomes primary requirements. The study of twins become central stage for this kind of investigation for example in case of non-identical twins   there are some   similarity like age, family environment and background environmental variation while they have different genetic makeup, Provides excellent tool to determined effect of genetic makeup on diseases. While in case of identical twins, similarity in genetic makeup provides researchers with ways to isolate the function of individual genes involved in disease together with approaches to understanding how genes and the environment interact. Followings are some of the case studies where twins were used as model system for explain genetic bases of diseases. (Alex J. MacGregor, 2000) Twins and immunity:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Immunological disorders are some of the widely observed phenomenon and almost 5% of total population is suffering from these disorders, including insulin-dependent diabetes mellitus (IDDM), multiple sclerosis (MS), and rheumatoid arthritis (RA), systemic lupus erythematosus (SLE), ankylosing spondylitis (AS) and coeliac disease. Strong correlation between genetic makeup and immunological disorder were established based on various twins’ studies. Here in this particular case the complexity of disease and involvement of genetic as well as environmental factors makes twin studies a right system for investigation where investigators can fix one parameter (genetic makeup in case of identical twins) and other variable to evaluate effect of other factor (i.e. environment). Initially genetic and environmental factors are both thought to contribute to the pathogenesis of immune-mediated diseases. But after employment of twins based study strongly rejected the above argument and clearly demonstrated that environment is the major contributor towards immune disease. Twins study demonstrated that the majority of identical twins with an autoimmune disease have an unaffected twin (Table 1). Table 1. Concordance rates in identical and non-identical twin pairs in population-based  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Studies of immune-mediated diseases Disease Identical twin pairs (%) Non Identical twin pairs MS 26.7 3.5 RA 12.3 3.5 IDDM 13 2.5 SLE 33 0 (Marco Salvetti, 2000) In some cases initially unaffected twin may develop the clinical disease some years after the index twin, but that was not statistically significant. As the majority remain unaffected on prospective study. But one should remember that even identical twins can differ genetically for example X-chromosome inactivation in females. And differential methylation of CpG Island leads to expression of entirely different sets of genes. Similarly there are several somatic rearrangement occurred during T cell receptor development and antibody production and thus differential disease susceptibility in identical twins may be due to effect of non genetic (epigenetic) factor on genetic. Similarly, one should note the fact that observed frequency of particular disease (table1) found to be more in case of identical twins compared to non identical twins clearly indicates role of genetic factor. In conclusion for immune diseases environmental factors play major role in light of genetic background. Twins and Leukemia:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first report of concordant leukemia in twin children appeared in the German literature in 1882 and then after many reports came in similar lines, Most of these studies indicated that there is almost 5-15% concordance rate among monozygotic twins and there are significant differences observed in case of different type of leukemia and age. But surprisingly in case of adult twins the concordant was found to be less than 1% which clearly indicated prenatal origin of disease. The risk estimation of likelihoods of occurrence of disease in co twin is not quite accurate but they can be consider as reasonable guide and approaching 100% for infant while risk of the order of 1 in 10 for older children. This estimation is valid for monozygotic twins and those who have monochrorionic placenta. (Mel F. Greaves, 2003) Twins and infectious diseases:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  There are several observations that clearly indicate infectious diseases have an inherited element, and individuals respond differently to particular infections. The behavior of infectious agents can vary so greatly between strains that the effects of individual Variation are best seen when the same strain of an organism simultaneously infects previously unexposed individuals. Twin studies have compared the disease status among identical and non-identical twins, with the expectation that disease concordance will be higher in identical twins for a disease with a genetically determined component. (Table 3). Even though there are numerous studies carried out to identify major gene responsible for diseases susceptibility there was no clear picture appears for the same.   The major contribution for diffrential suceptibility of infectious disease came for variation in HLA (major histocompatibility complex), T cell recptor and diffrential V-D-J recombination among twins. The environmental factor here   played very crucial role. Table: 3 Table depicting the concordance of disease percentage in both Monozygotic and Dizygotic   twins, accordance to the country. (Hill, 2001)    Disease Concordance* Country MZ (%) DZ (%) Tuberculosis    Germany USA UK 65 62 32 25 18 14 Leprosy India 52 22 Poliomyelitis USA 36    6 Hepatitis B Taiwan 35 4 Possibility of twins having twins:   Ã‚  Ã‚   Birth of Identical or monozygotic twins dose not run in to the family but non identical of dizygotic twins have some heridetory influence. The main reason behind this is monozygotic twins are developed from single fertilized egg while non identical twins develop from two egges shed by ovary. The process of egg shedding have genetic manifestation and observed in woman having family history of twins.In conclusion, a mother of fraternal twins is 3-4 times more likely to have another set of fraternal twins. A woman who is an identical twin is no more likely to have twins compared to someone else expecting. Conclusion:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Twins were consider to be an ideal model system to understand influence of genetic and environmental factors on various aspect of human life including diseases susceptibility, metabolism, social behavior, IQ, personality, linguistic proficiency, Behavior etc. But the biggest challenges were to understand influence of individual factors on overall development of twins. In ideal condition MZ twins considered to be genetically and physiologically identical but there are many exceptions and that is mainly Due to post zygotic mutation and epigenetic influence along with well studied environmental factors. Similarly Immunity and disease susceptibility is mainly influence by environment and partly by genetic factor. For certain diseases like cancer, preventive measures should be taken in case of one of the twin diagnosed with disease, as chances of emergence of same disease in co-twin are high.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If the potential of twin studies is to be realized there should be strong collaboration between clinician, scientist and data management agency. Till recent past the main emphasis were given to genetic and environmental factors for any differences among twins. But development of newer technology based on molecular biology changes our perceptions. The epigenetic factors emerge as key contributor towards onset of physiological changes among twins at old age. Careful investigation along with new technology makes twin studies more useful with conclusive answer of various problems. Bibliography Alex J. MacGregor, H. S. (2000). novel uses to study complex traits and genetic diseases. TRENDS IN GENETICS , 131-134. Farah Siddiqui, A. M. (2007). Twins. OBDTETRICS, GYNAECOLGY AND REPRODUCTIVE MEDICINE, 289-295. Hill, G. S. (2001). GENETICS OF SUSCEPTIBILITY TO HUMAN INFECTIOUS DISEASE. NATURE REVIEWS GENETICS , 967-977. Marco Salvetti, G. R. (2000). Twins: mirrors of the immune system. IMMUNOLOGY TODAY . Mario F. Fraga*, E. B. (2004). Epigenetic differences arise during the lifetime. PROCEEDING OF NATIONAL ACADEMY OF SCIENCES , 10604-10609. Mel F. Greaves, A. T. (2003). Leukemia in twins: lessons in natural history. BLOOD , 2321-2331. Paul Gringrasa, ,. W. (2001). Mechanisms for differences in monozygous twins. EARLY HUMAN DEVELOPMENT, 105-117. Stromswold, K. (2006). Why aren’t identical twins linguistically identical? Genetic, prenatal and postnatal factors. COGNITION , 333-386.

Intimate Partner Emotional Abuse and PTSD Study

Intimate Partner Emotional Abuse and PTSD Study Abstract The psychological abuse of men by their partners has been acknowledged as an important form of partner abuse in domestic violence research. There is dearth of psychological research on emotional abuse of males by their intimate partners. The sample comprised of 150 males (equal number of married and unmarried/ in an intimate relationship), in the age range of (18-30 years old). Guttman Emotional Abuse Questionnaire and Impact of Event Scale (Weiss Marmar) were used. Analysis of data showed that the intimate partner emotional abuse and PTSD were significantly correlated. The results revealed that men can be victims of intimate partner emotional abuse leading to PTSD. Women were perpetrators of this kind of abuse in all cases. Results also showed that the participants who were married had higher PTSD symptoms than unmarried men and significantly less likely to experience PTSD and also unmarried participants had higher levels of emotional abuse than married participants. Keywords: Intimate Partner Emotional Abuse, PTSD, Men, Victim. Introduction Anintimate relationship is an  interpersonal relationship  that involves  physical  or  emotional intimacy.1 Intimate partner violence (IPV), which includes physical, sexual, and psychological abuse of one partner by another, is a national social and health problem affecting thousands of individuals and families. 2 Women typically suffer more physical and psychological injuries than men who experience female perpetrated violenc.3, 4 Male victims of domestic violence have been seriously neglected in public policy, but they are not rare at all, they’re just less likely to report it.5 However, the researchers have revealed the significance of IPV on male victims, specifically the study of psychological abuse against men.4, 6, 7 Walker described six components of emotional abuse: (a)verbal attacks (ridicule, verbal harassment, name calling); (b)isolation (social or financial); (c)jealousy/possessiveness (even with family, friends, and pets); (d)verbal threats of harm, abuse, or torture; (e)threats to divorce, abandon, or have an affair; and (f)damage to or destruction of personal property.8 Emotional abuse is very common and extremely damaging to victims. Many of IPV survivors have asserted that emotional abuse is worse than physical abuse and has long-lasting effects.9 Emotional abuse is a significant predictor of post traumatic stress disorder (PTSD), and negative mood and psychosomatic complaints. 10 Studies of female victims of IPV have repeatedly shown that physical IPV leading to symptoms of posttraumatic stress disorder 11,12,13,14,15,16 but between 25% and 50% of victims of physical IPV in a given year are men.2, 17, 18 The association between psychological abuse and negative health outcomes in men required more exploration in future to better understand this association. Studies showed that in intimate partner relationship, one of the strongest predictors for violence is the experience of violence in the family. Intimate partner abuse is a learnt pattern of behavior, so abusiveness is not a lack of control and it is not an illness. 19 According to the fourth edition of the Diagnostic and Statistical Manual DSM-IV, PTSD is a psychiatric condition that follow the experience of a traumatic incident, the symptoms tend to cluster on three dimensions: persistent reexperiencing of the trauma, persistent avoidance of stimuli associated with the trauma, and persistent increased arousal.20 Many people who experience a traumatic event having at least some symptoms of PTSD.11,12,14,15 Although psychological or mild physical IPV can elicited posttraumatic stress (PTS) symptoms. 11,13,14,16 Psychological abuse strongly associated with PTSD as compare to physical IPV.21 Hines and Saudino found that women are more likely to perpetrate psychological than physical aggression toward male partners. 22 Researchers like Randle and Graham have demonstrated the emotionally abused men can experience depression, psychological distress and PTSD.23 Hines and Douglas also noted the associations between emotional abuse and post traumatic stress symptoms in men.24 Method 2.1. Participants Participants consisted of (n=150) males with equal number of married and unmarried (in a relationship with female partner).The data for the study was collected from DAV College, Government College for boys in Chandigarh, India. Participants had to be between the ages of 18-35 years old. They also had to have been involved in an intimate relationship at least for 4-5 years. 2.2. Procedure: Participants were given the questionnaires regarding demographics, aggressive behaviors that they and their female partners may have used and more detailed information regarding their last argument (if applicable), their mental health and various risk factors. 2.3. Measures 2.3.1. Gottman Emotional Abuse Questionnaire (GEAQ) This test developed by Gottman and Gottman in (2009) at the Gottman Institute, it consist of 25 items with two choice of true and false answers. Reliability and validity of test are satisfied. The IES-R was developed in Weiss and Marmar (1997) to reflect the DSM-IV criteria for post-traumatic stress disorder (PTSD). The original Impact of Events Scale (IES) predated the adoption of PTSD as a ‘legitimate’ diagnosis in the DSM-III of 1980 and measured two of the four DSM-IV criteria for PTSD. However, the response format in the IES assesses the ‘frequency of symptoms’ (not at all = 0, rarely = 1, sometimes = 3 and often = 5) and was changed in the IES-R to measure ‘symptom severity’ (0 = not at all, 1 = a little bit, 2 = moderately, 3 = quite a bit and 4 = extremely). 2.3.4 Sociodemographics Men were asked basic demographic information themselves and their partners including age, income, education, occupation and also asked about current status of their relationship (Married, Unmarried, divorce, Cohabitation) and how many children involved in that relationship. Statistical analysis Data analyses were completed using SPSS version 8.0 Software. Descriptive statics viz, mean and standard deviation was performed. Pearson r was used to find the co- relationship between intimate partner emotional abuse and post traumatic stress disorder (PTSD) and t-tests was used to find the differences in married and unmarried men. Results 3.1. Differences between samples in Demographics, Intimate Partner Emotional Abuse (IPEA) and other mediators The differences between the married and unmarried samples in demographic characteristics showed that, in terms of overall violence, unmarried men had a higher prevalence of violence than married men. Marital status showed that unmarried men were more likely to be young compared to married men. Married and unmarried men also differed in respect to education. Unmarried men were also much more likely to have had a previous marriage and in terms of relationship, unmarried men were much more likely to have short duration relationship compared to married men. Also women were perpetrators of this kind of abuse in all cases. 3.2. Correlations between an intimate partner emotional abuse (IPEA) and PTSD: The investigation revealed that men who sustained IPEA had a greater likelihood of reaching PTSD, the analysis showed that the association between IPEA and PTSD were significant (.843**) at level of 0.01. Then we divided the samples into two groups married (n=75) and unmarried (n=75) to obtain the correlation between IPEA and PTSD in unmarried men and unmarried men separately. Table 1 contains the mean, standard deviation and standard error mean of emotional abuse and PTSD for both married and unmarried and indicates the t-test to find the differences of emotional abuse and PTSD in married and unmarried men. Table 1.The obtained mean and standard deviations and t-ratio are presented. Significant at p Table 2.Correlation between IPEA and PTSD **. Correlation is significant at the 0.01 level(2-tailed). In table 2 showed that there is significantly positive relationship between intimate partner emotional abuse (IPEA) and PTSD, it means that the higher intimate partner emotional abuse is a higher PTSD among men. Table 3.Correlation of intimate partner emotional abuse (IPEA) and PTSD in Married and Unmarried **. Correlation is significant at the 0.01 level (2-tailed). Table 3 showed that the correlation between emotional abuse and PTSD in married and unmarried men. Results indicates that correlation between emotional abuse and PTSD in married men were significant (.709**) at level 0.01 and unmarried men were positively significant (866**) at level 0.01. 4. Discussion â€Å"Today, IPV is recognized as a serious problem, which affects the personal and familial well-being†.25 Straus reported that men are not considered traditional victims of intimate partner violence, but between 2007 and 2009, male who denounced cases of IPV in Porto, compute for a relevant portion of all the victims of IPV.26 General knowledge about this phenomena has increased over the years, therefore, it is expected that the number of victims who look for help become more. In so many cases, men did not report that they have abused by their intimate partner, particularly because they afraid of being an object of ridicule.25, 27 In a specific society, it is expected that men are not abused by women, but currently in western societies, where there is greater gender equality, the rate of male victims of IPV is significant.28 The present study, the first is to investigate the associations between PTSD and Intimate partner emotional abuse (IPEA) victimization among men which provides that the PTSD is a major concern among men who sustain IPEA. In addition, comparing the married and unmarried men and their association with PTSD then we are able to figure out the differences between married and unmarried who are emotionally abused and also suffering from PTSD. A study examined PTSD symptoms in male and female survivors of IPV.21 Psychological abuse was strongly associated with PTSD as compare to physical IPV. Concerns with male victims of IPV, findings showed that women are more likely to perpetrate psychological than physical aggression toward male partners.22 In support of previous research, this research found that for both samples (married and unmarried men) who sustain IPEA were significantly high on PTSD.21,29, 6 The model for this sample was congruent with what others have found regarding the influence of prior history of abuse, sustaining trauma, and social support on PTSD.30 Consistent with past studies which showed that cohabiters, generally have a higher risk of violence than married.31,32,33,34,35 The current study found that cohabiting men have an elevated risk of experiencing IPEA as compared to married men. However the results showed that when comparing married and unmarried men, married men, who sustain IPEA, were significantly less likely to experience PTSD than those who were in an intimate relationship. Typically women suffer more physical and psychological injuries than men.3,4,7 However, researchers have found the significance of IPV on male victims.4,6 In the current study the perpetrators were all women. According to these studies, women are as capable as men to perpetrate violence against their intimate partners and they do it more frequently. 36,37,38 According to demography, the study supports this concept as well. In addition to PTSD being exponentially higher in unmarried men, associations between PTSD and IPEA were somehow different. Regarding violence, unmarried men had a higher prevalence than married men of reporting having experienced violence. Marital status in unmarried men was more likely to be young compared to married men. In terms of education, married and unmarried men also were differed. Unmarried men were also much more likely to have had a previous marriage and in terms of relationship, unmarried men were much more likely to have short duration relationship compared to married men. 4.1. Study limitations The limitations of current study need to be considered to future research. First, this is a correlation study, so assumption about causality cannot be strongly enacted. and third, Second, by analyzing the men’s reports of IPEA, it is possible that the men overestimated their female partner’s use of IPEA so we have no guarantee of the realness of their reports thus future studies should seek to obtain information from both sides. 4.2. Conclusions The results of this study allowed us to conclude that men can be victims of intimate partner emotional abuse (IPEA). Analysis showed that the association between intimate partner emotional abuse and PTSD were significant and in all cases women were perpetrators of this kind of abuse. Results also showed that the participants who were married had higher PTSD symptoms than unmarried men and significantly less likely to experience PTSD and also unmarried participants had higher levels of emotional abuse than married participants. The results of this study and other works indicate that this may be the most fruitful way to provide treatment for men who have experienced IPEA and present with PTSD symptoms. References: 1. Miller R, Perlman D. Intimate Relationships. 5th ed. McGraw-Hill Humanities/Social Sciences/Languages; 2008. 2. Tjaden P, Thoennes N. Prevalence and consequences of male-to-female and female-to male intimate partner violence as measured by the National Violence Against Women Survey. Violence Against Women 2000; 6: 142–161. 3. Archer J. Sex differences in aggression between heterosexual partners: A meta-analytic review. Psychological Bulletin 2000; 126(5): 651–680. 4. Hines DA, Malley-Morrison K. Psychological effects of partner abuse against men: A neglected research area. Psychology of Men Masculinity 2001: 2(2); 75–85. 5. National Coalition For Men (NCFM ) http://ncfm.org/know-the-issues/mens-rights-issues/ ;2014 (last accessed on 5th July2014). 6. Hines DA. Post-traumatic stress symptoms among men who sustain partner violence: A multinational study of university students. Psychology of Men Masculinity 2007; 8: 225–239. 7. Holtzworth-Munroe A. Male versus female intimate partner violence: Putting findings in context. Journal of Marriage and Family 2005; 67:1120– 1125. 8. Walker LE. The Battered Woman Syndrome, Springer Publishing Company, New York 1984. 9. Lynch S, Graham-Berman SA. Women abuse and self-affirmation: Influences on women’s self-steem. Violence against women 2000; 6(2):78-97. 10. Arias I, Pape KT. Psychological abuse: implications for adjustment and commitment to leave violent partners. Violence Vict 1999; 14(1):55-67. 11. Astin B, Lawrence KJ, Foy DW. Posttraumatic stress disorder among battered women: Risk and resiliency factors. Violence and Victims 1993;8(1):17–28. 12. Cascardi M, O’Leary KD, Lawrence EE, Schlee KA. Characteristics of women physically abused by their spouses and who seek treatment regarding marital conflict. Journal of Consulting and Clinical Psychology 1995;63(4):616–623. 13. Housekamp BM, Foy DW. The assessment of posttraumatic stress disorder in battered women. Journal of Interpersonal Violence 1991;6:367–375. 14. Kemp A, Rawlings EI, Green BL. Post-traumatic stress disorder (PTSD) in battered women: A shelter sample. Journal of Traumatic Stress 1991;4:137–148. 15. Saunders DG. Post-traumatic stress symptom profiles of battered women: A comparison of survivors in two settings. Violence and Victims 1994;9:31–44. 16. Woods S, Isenberg MA. Adaptation as a mediator of intimate abuse and traumatic stress in battered women. Nursing Science Quarterly 2001;14:215–221. 17. Cook PW. Abused men: The hidden side of domestic violence (2nd ed.). Westport, CT: Praeger 2009. 18. Stith S, Straus MA. Trends in cultural norms and rates of partner violence. http://pubpages.unh.edu/~mas2/V56.pdf ;1995. (last accessed on 20th July2014). 19. Hines DA, Saudino KJ. Intergenerational transmission of intimate partner violence. Truma, violence, abuse 2002; 3(3), 210-225. 20. American Psychiatric Association. Diagnostic and statistical manual of mental disorders. 4th ed text revision. Washington, DC: Author 2000. 21. Coker AL, Weston R, Creson DL, Justice B, Blakeney P. PTSD symptoms among men and women survivors of intimate partner violence: The role of risk and protective factors. Violence and Victims 2005;20:625–643. 22. Hines DA, Saudino KJ. Gender differences in psychological, physical, and sexual aggression among college students using the Revised Conflict Tactic Scales. Violence and Victims 2003;18: 197–217. 23. Randle AA, Graham CA. A review of the evidence on the effects of intimate partner violence on men. Psychology of Men and Masculinity 2011;12(2):97-111. 24. Hines DA, Douglas EM. Symptoms of posttraumatic stress disorder in men who sustain intimate partner violence: A study of helpseeking and community samples. Psychology of Men Masculinity 2011;12(2):112-127. 25. Carmo R, Grams A, Magalhà £es T. Men as victims of intimate partner violence. Journal of Forensic and Legal Medicine 2011; 18(8):355-359. 26. Straus MA. Womens violence toward men is a serious social problem. In: Loseke DR, Gelles RJ, Cavanaugh MM, editors. Current controversies on famlly violence, 2nd ed. Newbury Park: Sage Publications; 2005. P.55-77. 27. Felson RB, Parà © P. The reporting of domestic violence and sexual assault by nonstrangers to the police. J Marriage Fam 2005;67:597-610. 28. Archer J. Cross-cultural difference in physical aggression between partners: A social-role analysis. Personality and Social Review 2006;10(2):133– 153. 29. Dansky BS, Byrne CA, Brandy KT. Intimate violence and post-traumatic stress disorder among individuals with cocaine dependence. American Journal of Drug and Alcohol Abuse 1999;25: 257–268. 30. Fontana A, Rosenheck R. PTSD among Vietnam theater veterans: A causal model of etiology in a community sample. Journal of Nervous and Mental Disease 1994;182:677–684. 31. Anderson KL. Gender, status, and domestic violence: An integration of feminist and family violence approaches. Journal of Marriage and the Family 1997;59(3):655-669. 32. Brinkerhoff, M. B., Lupri, E. Interspousal violence. Canadian Journal of Sociology, 1988;13(4):407-434. 33. Jackson NA. Observational experiences of intrapersonal conflict and teenage victimization: A comparative study among spouses and cohabitors. Journal of Family Violence 1996;11(3):191-203. 34. Stets JE. Cohabiting and marital aggression: The role of social isolation. Journal of Marriage and the Family 1991;53(3):669-680. 35. Stets JE, Straus MA. The marriage license as a hitting license: A comparison of assaults in dating, cohabiting, and married couples. Journal of Family Violence 1989;4(2), 161-180. 36. Swan SC, Gambone LJ, Caldwell JE, Sullivan TP, Snow DL. A review of research on women’s use of violence with male intimate partners. Violence and Victims 2008;28:301-14. 37. Dutton DG, Nicholas TL, Spidel A. Female Perpetrators of Intimate Abuse. Women Who Perpetrate Relationship Violence: Moving Beyond Political Correctness. Pp. 1-31. Available online at http://lab.drdondutton.com/wp-content/uploads/2011/02/DUTTON-NICHOLLS-AND-SPIDEL-2005-FEMALE-PERPETRATORS-OF-INTIMATE-VIOLENCE.pdf ;2005 by The Haworth Press, Inc. (last accessed on 20th sep2014). 38. Carney M, Buttell F, Dutton D. Women who perpetrate intimate partner violence: a review of the literature with recommendations for treatment. Aggress Violent Beh 2007;12:108-15.

Does Herzbergs Motivator And Hygiene Factor Theory Apply Tourism Essay

Does Herzbergs Motivator And Hygiene Factor Theory Apply Tourism Essay Motivation is a driving force that gives an individual the zeal to undertake a task. Taiwan has experienced success in managing its technological and other traditional sectors due to the motivation that it gives to employees. Managers are aware that the control system of running business is non-motivating to the employees (Fulton, Maddock, 1998). They believe in giving individual responsibility for them to utilize their ability. According to Herzberg, work achievements, recognition, responsibility, and growth are motivating factors to employees. The theory is not limited to any form of culture and does not consider any. The theory of Herzberg is much applicable in Taiwan since they believe in giving individuals responsiveness (Silverstein, 2007). Taiwan believe in giving individuals the chance make use of their knowledge to explore their capability and ability. Employees have the chance to advance and grow in Herzberg hygiene theory. According to Herzberg, if the hygiene factor is t aken into consideration it could help in eliminating peoples dissatisfactions. Herzberg believes that employees get responsibility based on their level of ability, which is the same principle that managers in Taiwan use. They give employees responsibility based on an employees level of skill and knowledge (Pophal, 2002). Herzbergs theory is based on the satisfying factors, which is the motivation, and the dissatisfaction factor that is the hygiene. According to Herzberg, the hygiene factor help in dealing with dissatisfactions on the side of employees or the employers. The theory states that various factors may cause dissatisfaction to the employees, which eventually may lead to poor performance. Herzberg believes that the hygiene factors that cause dissatisfaction are strict work supervision and tight company policies (Herzberg, Frederick Herzberg (Author) à ¢Ã¢â€š ¬Ã‚ º Visit Amazons Frederick Herzberg Page Find all the books, read about the author, and more. See search results for this author Are you an author? Learn about Author Central Mausner, Snyderman, 1993). Most of the employees are unable to perform well under such conditions. They feel suppressed and unmotivated to use their skills. Managers in Taiwan are aware of the facts that employees need space to use their skills without strict supervision and need to be trusted to make decision on behalf of the company. Just like Herzberg states, that company policy may be dissatisfying, Taiwanese give their employees the chance and the stake in policymaking (Silverstein, 2007). Herzberg hygiene theory poses challenging tasks to employees as a way of increasing their capability in utilizing their knowledge, which is a tactic used by managers in Taiwan. The managers believe in employees full ability utilization therefore, they give them challenging tasks so that they can use their knowledge and learn more. Additionally, Herzberg believes that appreciation is an employee motivation that helps in utilizing his ideas and skill fully. Taiwan is a soaring country as rated for it high performance. Employees in Taiwan are highly rewarded for their job improvement and excellent work performance. They get bonuses as incentives in work places, which are powerful motivators (HerzbergFrederick Herzberg (Author) à ¢Ã¢â€š ¬Ã‚ º Visit Amazons Frederick Herzberg Page Find all the books, read about the author, and more. See search results for this author Are you an author? Learn about Author Central , Mausner Snyderman, 1993). To some extent, the hygiene factor is rough to employees that are not able to utilize their full ability. This is because Herzberg suggests that employees who are unable to utilize their skills to the fullest should be replaced. In Taiwan, most of the employees are aware of replacement facts for failure of skill and knowledge utilization therefore, go extra miles in whatever tasks they take. On the other side, Herzberg hygiene factor recommend promotion to employees for their well performance as a way of motivation. This factor is similar to that of Taiwanese because promotion is based on the performance of an individual employee. The fact that they get promotion for their improvement and performance, employees in Taiwan are so eager to learn and acquire knowledge and skills. It is a fact that most of the employees learn through the e-learning program at their work places. To them promotion is a motivating factor that make them be always at their best. Employees in Taiwan compete among themselves to produce good results and give the best services since they know there are rewards. Personal growth and achievement according to Herzberg is important and employees in Taiwan work towards that for the short-term and long-term rewards (HerzbergFrederick Herzberg (Author) à ¢Ã¢â€š ¬Ã‚ º Visit Amazons Frederick Herzberg Page Find all the books, read about the author, and more. See search results for this author Are you an author? Learn about Author Central , Mausner, Snyderman, 1993). Motivation is an important aspect of work performance and result satisfaction for the organization. Therefore, it is worth studying and putting into considerations. Managers and employers should learn the behaviors of their employees and understand the motivating factor of each. According to Herzberg, motivated employees have the energy and will to be productive which, eventually help in organizational survival (Pophal, 2002). Taiwan managers are keen on the role that their employees perform so that they can motivate them. Managers understand that motivated employees perform well. The managers are aware of the fact that an increased income makes money a lesser motivator. This means that work that interest them is more of a motivator (Bruce, Formisano, Anne Bruce (Author) à ¢Ã¢â€š ¬Ã‚ º Visit Amazons Anne Bruce Page Find all the books, read about the author, and more. See search results for this author Are you an author? Learn about Author Central Pepitone, 1998). Motivation helps in eliminating tension in the work place. Managers and employees are well able to communicate and make decisions together with a clear focus. Additionally, motivation encourages employees to learn more and acquire knowledge and skill. These employees are able to stand any challenges that arise thus being competitive. Taiwan has a cross cultural in its work environment which is a very important issue of consideration because of the adjustments. This means that globally the managers should study what motivate employees across different cultures. On the other side, managers learn the best econometric models that can impart cross-cultural environments and bring satisfactions to the employees (Bruce, Formisano Anne Bruce (Author) à ¢Ã¢â€š ¬Ã‚ º Visit Amazons Anne Bruce Page Find all the books, read about the author, and more. See search results for this author Are you an author? Learn about Author Central Pepitone, 1998). The motivating factor in on culture is different from another. Once companies study the motivating factors, they are able to adopt open system of management that gives employees greater autonomy. Herzberg motivation-hygiene factors are considered over other motivation theories because it pinpoints the dissatisfying needs. The lower categories of Maslows hierarchy of needs are similar to Herzberg hygiene factor. The difference is that the hygiene factors lead to dissatisfaction for their non-fulfillment. Two companies were tested from Taiwan and outside. Shih and Chinerawat developed an econometric model to test the two-factor theory of Herzberg. There was sufficient satisfaction from the model, which also reviewed that, the application of hygiene factor different cross cultures (Chinerawat, 2009). Herzberg hygiene factor was reviewed to impact considerable satisfaction in the cross-cultural work setting in the companies of test. Finally, the question of what would be the impact of the hygiene factor on the Taiwan industries is crucial. This is because different cultures have different motivating factors. Employees from Taiwan and those working in Taiwan but different cultures act differently. Herzberg hygiene factor caters for all cultures because it deals with the issue of work satisfaction. These help managers to understand different cultures and appreciate them with the aim of improving the competitiveness of different employees (Chinerawat, 2009). In conclusion, Herzberg states that hygiene factor is not directly proportional to work. That is because if bad working conditions lead to unsatisfied workers. Managers ought to understand that every individual employee is unique and is motivated differently. Taiwanese managers have learnt that money is not always a motivating factor and have sought other factors. This has led to their enormous success in the electronic fields compared to other countries. The managers have borrowed a leaf of Herzberg Hygiene factor to know what motivates and satisfy their employees. Taiwanese understand that a self-fulfilling factor increase productivity and improves performance (Chinerawat, 2009).

Go Ask Alice Essay -- essays research papers

Go Ask Alice Have you ever had a problem? I'm sure you have because everybody sometime in there life does. The book I read Go Ask Alice by an anonymous author is all about problems, conflicts, and how to deal with them. I would give a lot of information on the author if that was possible, but the author is anonymous so I can not do so. From the very first page I had a hunch that this book was about a drug addiction problem. "SUGAR & SPICE & EVERYTHING NICE; ACID & SMACK & NO WAY BACK" (page 1). That was a very moving quote for me. I am not sure exactly why but I guess because it shows how dangerous drugs can be. This book is based on a true diary of a young girl who got mixed up in the drug world. Alice bought a diary because she had a big secret that she could never tell any of her friends. It really only ended up being that a boy named Roger she was in love with stood her up and she would be to embraced to tell her friends. She makes a big deal out of it, I can already tell she is dramatic. Her birthday is only five days apart from mine, that is a weird coincidence. From September 19 through September 25 she goes on about how nothing every happens in her life. She does not enjoy her teachers, subjects and school. She thinks everything is losing interest and everything's dull. I think she just is going through the "teenager blues". Julie Brown had a party but she didn't go because she gained seven whole pounds. I don't think that seven pounds is a big deal. On September 30th her father was invited to be the "Dean of Political Science at --------- ". She says that she is gonna become a new person by time she gets her new house and that it is gonna be so great. Good maybe now she will quit crying about her dull life. She says that she is gonna exercise every morning, eat right, clean my skin (what she never had a bath before), be optimistic, cheerful and positive. Why couldn't she of just done all that in the house she lived in before she moved. Sorry I am being so negative, but this girl is a little cry baby and she... ...cter who wrote the diary was Alice. She buys a new diary symbolizing her getting a new life, a fresh start, another chance to succeed. She is clean and back at home and going to school. She met a boy named Joel that she falls in love with. Her grandmother died (July 16). School got out and there was a party where there would be drugs at but she didn't go. She was given acid in a peanut and she had a bad trip. It drove her insane so she started pulling out her hair, stabbing herself and mentally falling apart. She was put in a mental hospital. Later she was released. She decided that when this diary filled up she was not going to get another because is old enough and mature enough to be able to talk to other people instead of keeping it all bundled up in a little book. Epilogue: She died three weeks after deciding not to keep another diary of a drug overdose, it is not known if it is premeditated, accidental or what.

Capital Punishment Essay: Retain Capital Punishment? -- Argumentative

Capital Punishment - Retain or Not?      Ã‚  Ã‚  Ã‚  Ã‚   This essay tangles with the question of whether or not we should retain the death penalty within the American code of penal law.    There is a feeling of frustration and horror that we experience at the senseless and brutal crimes that too frequently disrupt the harmony of society. There is pain which accompanies the heartfelt sympathy that we extend to the victims' families who, in their time of suffering, are in need of the support and compassion of the whole community. Nothing will ever bring their loved ones back. Quite clearly, such violence is to be denounced vehemently.    Appropriate measures should be employed to safeguard our community and reduce the incidence of crime. The guilty should pay the penalty for their actions. At the same time, however, we as Christians also consider it our duty to question the suitability of retaining the death penalty within our penal system.    Today, in our nation more than 2,500 human beings await execution. As throughout history, so in our day, a disproportionate numbe...

Advertising Essay examples -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  School, family and church all have an effect on teenagers, but nothing will ever measure up to the effect that advertising has on our nation’s youth. The advertisements target our youth by way of radio, television and newspaper. Advertisers use special tactics to persuade youth to buy their products.   Ã‚  Ã‚  Ã‚  Ã‚  With the ever growing world of mass media becoming more accessible to children, we must realize the effect advertising has on the youth of today. Multiple television sets are commonplace in today’s homes. â€Å"Today, at least one television set is in 98.2% of American households.† (Television Bureau of Advertising, 2001) Television viewing is no longer a family activity. â€Å"Fifty-six percent of thirteen to seventeen year olds have a television set in their bedrooms.† (Gentile & Walsh, 2002) Advertising reaches more and more people every year.   Ã‚  Ã‚  Ã‚  Ã‚  Children spend more time watching television than any other activity except sleeping. â€Å"By age 18, the average American teenager will have spent more time watching television-25, 000 hours-than learning in the classroom.† (American Academy of Pediatrics) Children are also bombarded by ads every day through television, radio, and print. Advertisers now focus their ads more heavily towards children and teens than adults. Many ads that are â€Å"adult† ads are now appealing to younger people by having young attractive people in the advertisements.   Ã‚  Ã‚  Ã‚  Ã‚  Television is the fastest growing market with advertising. It has grown so quickly because the message can appeal to the eye, the ear, and the mind. Television ads are quick, persuasive, and enticing. The advertising and marketing budgets aimed at children approached $12 billion dollars. â€Å"Four hours of television programming contain about 100 ads.† (Minneapolis Star Tribune, 1999) The cost of owning a television has dropped, therefore making ads reach more people than ever before.   Ã‚  Ã‚  Ã‚  Ã‚  Radio advertising has always profited well in the United States for many reasons. Radio is very cheap and effective to a certain point. Radio does not have the visual aspects that television has but it can contain catchy phrases or jingles. Radio is better than television in the aspect of targeting and audience. Many radio stations have local advertisements to appe... ...wn on that station. Parents can set the v-chip ratings to suit the age group of their children, so only the acceptable maturity rating television stations will appear on the screen.   Ã‚  Ã‚  Ã‚  Ã‚  Many steps made by the government have helped the screening of inappropriate material to youth. Technologies such as v-chip, parental controls, and television age ratings help to a certain extent but media will always search for new ways to influence young Americans.   Ã‚  Ã‚  Ã‚  Ã‚  Television is the most effective way to advertise in most cases but certainly not the only way. The cheap, appealing, and accessible advertising through the internet has been growing every year. â€Å"Evidence about the effectiveness of this advertising has come mainly from industry reports. Five recent reports conclude that internet advertisements build brands (i.e., increase advertisement awareness, brand awareness, brand image, or intent to purchase). These studies suggest that size, use of interactive elements (such as flash or DHTML), and advertisement position increase branding† (Interactive Advertising Bureau, 2002).]   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Toyota’s Ethics and Quality Assurance

Introduction Ethics and Quality are cornerstones for sustainability and the economic performance of Toyota and other entities within their supply chain. The two play a major role an in Toyotas strategic plan; they are woven in the very fabric of the culture of the organization; and they are integrated in risk management as a part of the contingency plan. This paper seeks to highlight Toyota’s concepts of ethics and quality; their continuous benchmarks for improvement as well as their use of knowledge management throughout their supply chain. Ethics in the Supply Chain As part of my analysis of Toyota’s underlying concept of ethics for supply chain management, the following is five essential values implemented by Toyota: 1. Contribute to the development and welfare of the country by working together, regardless of position, in faithfully fulfilling your duties; 2. Be ahead of the times through endless creativity, inquisitiveness, and pursuit of improvement; 3. Be practical and avoid frivolity; 4. Be kind and generous; strive to create a warm, homelike atmosphere; 5. Be reverent, and show gratitude for things great and small in thought and deed. These values are the guiding principles for their production and supply system. They incorporate three core philosophies: customer first, employee satisfaction and company stability. They have also worked in defining boundaries of the supply chain both internally as well as externally. Quality in the Supply Chain Toyota maintains a commitment by putting customers and quality first, and this means ensuring customer satisfaction through the products and services it offers. With respect to quality, Toyota implements â€Å"jikotei kanketsu†, which is a concept that holds true that defect-free process completion ensures that no defective product leaves any production process. Toyota also strives to preserve and improve quality at the world’s highest level and raise cost competitiveness to support high-quality and sustainable growth. They strive to project years into the future and make intentional earnest steps toward making improvements to each and every process. Total ocus and commitment on these ideas has made possible steady well-documented processes, Toyota’s ability to offer the highest quality products and services at the lowest possible cost, and getting it there in the shortest lead time. Knowledge Management Knowledge can be defined as a synergy framed from experience, values, data, evaluation, and expert insight. Knowledge management is a multi-discipline within an organization that makes the best use of knowledge by making it available, sharing it with everyone, and making sure that it is structured in a highly formalized system in an effort to achieve its stated goals and objectives. Toyotas knowledge management strategy focuses on reducing cost risk, leveraging existing assets to reduce cycle time, improve decision making, develop innovative technology faster, develop solutions to problems quicker, and to increase versatility within the workforce. References Bozarth, C. , & Handfield, R. (2008). Introduction to Operations and Supply Chain Management (2nd ed. ). New Jersey: Pearson Prentice Hall.

Marketing assignment Essay

1.1 Ryanair are pioneers of low cost airlines in Europe operating more than 1600 daily flights from 57 bases across 1600 low far routes connecting 180 destinations in 29 countries. They recently announced that they have ordered 175 new Boeing craft. 1.2 In order for Ryanair to keep the costs to a minimum, their airline uses small, regional airports only to reduce operational costs and operates as a point-t-point airline carrier, thus when other airlines avoiding the cost associated with a hub-and-spoke service. 1.3 Ryanair advertises it’s self as a â€Å"The low fare airline† and has a price promise under which it will pay double the difference if a customer finds the same flight cheaper elsewhere. 1.4 They pay as little as possible for their aircraft. They get big discounts on aircraft because they buy them when other airlines want them. 1.5 They spend as little as possible on advertising. They do not employ advertising agencies; instead all of their advertising is done in-house. 1.6 They don’t use travel agencies, so they don’t pay commissions. Ryanair uses direct marketing to recruit and retain customers and to extend products and services to them and this reduce cost. You book online or on the internet. This saves 15% on agency fees. Question 2 Kulula and Mango are South Africa’s low cost airlines. These airlines have in some areas imitated the Ryanair business model. 2.1 Kulula uses Lanseria Airport as an alternative to OR Tambo airport which can be attributed to reduction operational costs. Ryanair makes use of smaller airports instead of the large busy airports to reduce costs and reduce the time between flights. 2.2 The low cost airlines in South Africa, such as Kulula and Mango also upsell products such as car hires, travel packs and hotel accommodation. This is similar to the business model of Ryanair. 2.3 The low cost airlines in South Africa also reduce their costs by not including food on the fare; you can buy your food if you want. 2.4 To make bookings simpler the customers of Kulula and Mango can also book and buy flight tickets at Shoprite/Checkers for there’s is no commission paid to travel agencies. The internet online process also exists for self-service of making bookings. Question 3 The marketing environment consists of Micro and Macro environment. According to Kotler and Armstrong (2012;90) Micro environment consists of the actors close to the company that affect its ability to serve its customers such as the company its self, its suppliers, its marketing partners, customers and the general public. The macro environment is said to consist of the larger societal forces that affect the macro environment such as political, economic, social, technological, natural environment, and legal framework (Kotler & Armstrong, 2012) 3.1 The Micro environment 3.1.1 Company Ryanair’s mission is to keep their customers happy by offering a simple service and that involves maintaining low-cost fares, such as offering no meal options or extended service elements such as beverage consumption, thus keeping labour-related costs low and inviting the more humble or thrifty consumer to enjoy travel to regional destinations without the worry of excessive airline expense. 3.1.2 Suppliers Suppliers are very important to the company and they are the determining factor for Ryanair to keep customer value. In a running an airline Ryanair require a lot of fuel but they are unable to influence their suppliers since the price of fuel is controlled by external bodies such as OPEC(Ryanair Annual Report, 2004). 3.1.3 Competitors The increasing number of competition with carriers offering lower-cost fares is impacting the consumer mentality regarding which carrier to choose when travelling within European destinations. 3.1.4 Marketing Partners Ryanair does not use advertising agencies instead all their advertising is done in-house by doing so they are cutting cost and making sure that they maintain low cost strategy. They simple use adverts that tell passengers that Ryanair has low fares. 3.2 Macro environment 3.2.1 Political The external political environment is one of significant advantage to Ryanair, as the majority of its operations are contained within Europe. It is relatively common knowledge that this region maintains political stability, thus Ryanair does not experience issues with governmental instability in Europe as a concern regarding passenger volumes or flight destinations. 3.2.2 Technological The technological environment does not appear to significantly impact the firm in a negative capacity as the firm. Additionally, supply chain software programs and other integrated software applications are available to assist Ryanair in streamlining labour functions and improve internal organisational efficiency. 3.2.3 Economical Economical factors in the Euro region such as the Greece debt issues, increased unemployment in Spain and other countries have a negative impact in the number of customers for air travel like Ryanair. Question 4 Low cost airline offer a no-frill service, they sell the cheapest tickets you can buy. Unlike branded airlines that argue that passengers are willing to more for a better level of service. These are the reason I would not use low cost airlines such as Ryanair. 4.1 Customer Service Ryanair offers poor customer service such as when your bag is broken into no compensation is provided. It is also reported that their staff is unfriendly and rude. Ryanair also do not make provisions for fragile items that you wish to carry on the aircraft with you. Musical instruments and sporting equipment can be taken but at a fee. 4.2 Value added services There is no complementary food and what is offered is expensive and unhealthy. 4.3 Misleading pricing The policy of 70% sets sold at lowest fares and 30% at higher fares can be misleading. This means that you may not always be paying the lowest price for the fares. 4.4 Convenience Ryanair does not offer convenience as you cannot chose seat. You also cannot change flights. Their plains are old and offer low comfort. They use secondary airports which tend to be smaller regional airports. Question 5 Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies 5.2 Understanding customer needs and wants 5.2 Design a customer driven marketing strategy 5.3 Construct an integrated marketing program that delivers superior value 5.4 Build profitable relationships and create customer delight Question 6 6.1 Product or Service Low cost, no frills air travel to Europian destinations. There is no free food or drink on-board. Food and drink are income streams. You buy on-board, or you do take your own food and drink if you like. 6.2 Price Ryanair has low fares. 70% of seats are sold at the lowest two fares. 24% of seats are charged at higher fares. The last 6% are sold at the highest fare. 6.3 Place Ryanair does not use travel agents so it does not pay agency commissions. It uses direct marketing techniques to recruit and retain customers, and to extend products and services to them (i.e. Customer Relationship Management). This reduces costs. You book online over the Internet. This saves them 15% on agency fees. They are based in Stansted in Essex – which is known as a secondary airport. It is new and accessible. It is cheaper to fly from Stansted than either Heathrow or Gatwick, and since it is less busy Ryanair can turn aircraft around more quickly. 6.4 Promotion They spend as little as possible on advertising They do not employ an advertising agency. Instead all of the advertising is done in-house. In fact O’Leary himself oversees much of the promotion of Ryanair. They use simple adverts that tell passengers that Ryanair has low fares. Ryanair employs controversy to promote its business. For example in 2009, the company reasoned that passengers would be charged  £1 to use the toilets on board. O’Leary reasoned that passengers could use the terminals at either the destination or arrival airport. This would speed things up. It was reasoned that this is what passengers wanted – since they did not want other passengers leaving their seats and walking the aisles to go to the toilet. O’Leary also argued that larger passengers should be charged more since they took up more room – again it was reasoned that this is what the majority of passengers wanted. 6.5 People Pilots are recruited when they are young as pilot cadets. They work hard and take early promotions and then move on after 10-years or so to further their careers. Cabin crew pay for their uniforms to be cleaned. They invest in their own training. They are mainly responsible for passenger safety as well as ancillary revenues onboard 6.6 Physical Evidence They pay as little as possible for their aircraft. Planes are the most expensive asset that an airline can make. They get big discounts on aircraft because they buy them when other airlines don’t want them, for example after September 11th, or on the invasion of Iraq and Afghanistan. Aircraft manufacturers cannot simply stop a supply chain in minutes. If orders are being cancelled or delayed, this is when to buy. It was rumored within the industry that Ryanair was buying Boeing 737s – list price around  £40,000,000 (forty million pounds) – with up to a 50% discount. 6.7 Process There is no check in. You simply show your passport and supply your reference number. You cannot select a preferred seat. It is first come, first served. This aids speed. There are no air bridges (the tunnel that connects to the side of the aircraft when to board it). You walk or are bused to the aircraft. Baggage is deposited directly onto the terminal – it’s quick. However if your bag is broken don’t expect high levels of customer service. Question 7 7.1 Cultural factors Ryanair has addressed a global cultural need for leisure travel by making their prices extremely low and the easy availability of tickets operating between two points. One of the factors that influence consumer behavior is social class such as people’s income. Ryanair get most of their business from lower income group. 7.2. Social factors One the factors that influence consumer factors is the social factors such as consumers small groups family and social roles. According to the case study Ryanair make use of buzz marketing by their controversial promotions. This influences people opinions about their services as it gets people to discuss the controversial promotions. 7.3 Personal factors Personal factors are influenced by personal characteristics such as customer’s age and life cycle stage, occupation, economic situation, life style and personality and self-concept. The people that would be influenced into buying Ryanair’s would need to have an easy going personality and not be concerned much about the service of the airline since many of the luxuries are removed from the service. 7.4 Psychological factors A person’s buying choices are further influence by four psychological factors motivation, perception, learning and beliefs and attitudes. Customers that would be influences to use Ryanair are customers that believe that are getting value for money through the low cost pricing. Question 8 Consumer market consists of individuals and households that buy goods and services for their personal consumption. These would normally be consumer goods such as soft drinks, cosmetics, travel and household goods. Ryanair’s consumer market is the individuals in the European region that use air travel as a form of transportation. Question 9 Below is an example of Ansoff’s Matrix which shows growth strategies that organisations can use to expand their operation followed by the explanations for each growth strategy (Riley, 2012). Figure 1 Ansoff’s matrix. Sourced from Riley (2012) 9.1 Market penetration Market penetration is when the company expands in the same market using the same products. For Ryanair, market penetration would involve increasing the number of flights in the same routes. This way they are in the same markets and using the same service. 9.2 Market Development Market development requires the companies to enter new markets while using the same products. For Ryanair, this would require the company to go to new markets such as Africa, Asia or America using the same low cost air travel service. 9.3. Product Development Product development means that in order to expand the company must introduce new products or services in the existing market. For company like Ryanair, product development would mean that they introduce new service such as business class or first class into the existing market. 9.4 Diversification Diversification is when the company seeks to enter into new markets with new products. For Ryanair diversification could mean that the company introduces new services such as leisure sea cruising. This would also mean that the company moves into a new market since leisure sea cruising would require different destinations and customer base. References Riley, J. 2012. Ansoff Matrix. [online]. Available at: http://www.tutor2u.net/business/strategy/ansoff_matrix.htm [Accessed on 02 September 2013]. Kotler, P. and Armstong, G. 2012. Principles of marketing. 14th edition. Essex: Pearson.