(Marketing Report)write a marketing report in the role of the Essay

(Marketing Report)write a merchandise report in the role of the consultant to the Board of The Birmingham Library - Essay ExampleIt is a 360 degree approach in marketing which enables the marketer raise blemish awareness and subsequently brand experience though various touch points. However, electronic marketing can only be prospering if it is accompanies with strategies influencing the customer perception from different touch points also, such as print media, advertising, television, outdoor media, etc. In the present report, a situational analysis has been done. E- Marketing has been taken as a strategy for branding and promotions of the fresh established subroutine library in Birmingham. The guide customers fall in the age group of 18-25 years. Since this generation is broadly speaking customer savvy and addicted to internet and other social media activities, using electronic marketing to target these customers will be of sustainable advantage. SOSTAC format substantiate b een applied for the development of situation, objectives and strategies. From the specified strategies, tactics, applications and action plans have been recommended. A proper control analysis has been done to identify the future issues and recommended future strategies to control them. creative activity The Library of Birmingham is the new library that has recently completed its construction. Upon completion, this will replace the Birmingham Central Library, based in Birmingham, United Kingdom. The Library of Birmingham is the new extension of the Central Library having modern technology and state of contrivance infrastructure. The new library is a 188 million pounds project. The central library was completed in the year 1983 and was open(a) for public in the year 1984. Central library is considered as one of the most popular and visited libraries of the country. With the possibleness of the new library, many new services will be launched. Since it is completely new establishmen t, most of the products and features of the library will be ungraded and advanced. E-Marketing A description of electronic marketing will be lend oneself for digital technologies and electronic devices in order to sell and promote products and services. According to authors like Xing et al (2004) and McQuitty and Peterrson (2000), the portion of peck accessing the internet and involving in online data gathering about products and services has grown over the years. concern has grown all over the world with the advent of electronic marketing (Joines, Scherer and Scheufele, 2003) and it will create abundant marketing opportunity for the organisations (Pollack, 1999 Hoffman, 2000). Electronic marketing can also be defined as an online bring through with customers and marketers enter into a transaction phase for sale and purchase, which benefits both parties. According to Meuter et al, (2000) internet marketing can be explained as a virtual platform where services and products exis ting as digital information can be exchanged with the help of channels which are informative. In this type of media, people and groups create, share and exchange ideas and information through online communities and networks (Mangold and Faulds, 2009). Electronic media is different from traditional media in many shipway such as reach, quality, frequency,